Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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EP 340: How to Be Awesome on Camera in Interviews with Kim Rittberg
15/02/2022 Duração: 37minKim Rittberg has 15 years of experience in journalism, marketing, and branding at Netflix, People, Pop Sugar, Us Weekly, Fox News, and Inside Edition. She’s also done branded content for Bloomingdales, P&G, Essie, Kia, and more. In this episode, Kim gives helpful tips for your jewelry business so you can craft and customize your communication and content for media outlets. Here are the resources mentioned in the show: The Desired Brand Effect
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EP 339 How to Create a Benefits Ladder to Sell More This Year
08/02/2022 Duração: 31minMonica Sharma-Patnekar, a branding, and marketing expert who has worked with Fortune 500 companies like Google, spills her secrets about creating a “benefits ladder.” It’ll help you better communicate and connect with your customers so you can sell more jewelry pieces this year without the stress and overwhelm. Here are the resources mentioned in the show: The Desired Brand Effect
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EP 338: From Corporate Leader to Full Time Jewelry Entrepreneur wtih Joel Ingwaldson
24/01/2022 Duração: 37minJewelry industry veteran Joel Ingwaldson of Darshan Sacred Jewelry shares her journey from being a corporate leader to forming her own jewelry brand. Get insights from her expertise and discover why she almost lost her jewelry business, then turn it from bootstrapped to an increase of 308%. Here are the resources mentioned in the show: Top 5 Traits of a 6-Figure Jewelry Brand Masterclass
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EP 337: Help and Hope for Start Ups and Makers with Full Time Jobs with Candice Eve Padro
18/01/2022 Duração: 40minCandice Eve Padro of Abstracted Reverie shares her journey and struggles as a start-up jewelry maker with a full-time job. Discover how Candice made time and became productive with her jewelry business and increased it by 300% despite having a demanding full-time job. Here are the resources mentioned in the show: FREE Jewelry Brand Makeover Bootcamp 2022
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EP336: From Poverty to Thriving Multi 6 Figure Brand
13/01/2022 Duração: 40minQuay Flom of Yellow Bird Arts Duluth shares her journey from poverty to a thriving multi 6-Figure Jewelry brand owner and designer. Discover the EXACT steps she took that led her to consistent sales and building a multi 6 figure retail chain store. Here are the resources mentioned in the show: FREE Jewelry Brand Makeover Bootcamp 2022
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EP335: How to Handle Inflation and Pricing Without Creating Price Resistance
10/01/2022 Duração: 39minJason Ayers, a business coach who helps $1MM to $10MM companies optimize and streamline businesses, simplifies the topic on inflation and pricing. Demystify these economic factors and handle inflation and pricing without creating price resistance with your customers. Here are the resources mentioned in the show: Join our FREE Jewelry Brand Makeover Bootcamp 2022
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EP334: You are a Bad-Ass - Time to Show Up Like One This Year
04/01/2022 Duração: 35minYour beliefs about yourself might mean the difference between you reaching your goals or not this year. The key distinction here is that when you operate from a success mindset, you have the POWER to overcome adversity, change your situation at any time and do amazing things with your life. You are a Bad-Ass, and it’s time to show up like one this year. Here are the resources mentioned in the show: The Desired Brand Effect Book Chapter 1
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EP 333: 3 Ways to Play Bigger in 2022
28/12/2021 Duração: 39minPlay Bigger this New Year. It's time to evaluate if you have been letting fear be the driver of your decision making process. In order to live a big full life, you have to have the highs and lows and the full spectrum of emotions to have that full experience. Recognize the indicators if you're playing small, and flip that narrative into playing bigger in the new year. Here are the resources mentioned in the show: The Desired Brand Effect Book
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EP 332: Your Leave Behind List to Launch into the New Year With a Bang
23/12/2021 Duração: 35minCreate your “Leave Behind List” to launch into the New Year with a bang. After all the chaos and drama of the past few years, we really need to find the balance of how to get to a place where it’s fully aligned with our vision and our purpose. Know what it is we want in our business and in our life. To achieve this you need to leave behind the baggage that no longer serves you then properly plan for your vision. Here are the resources mentioned in the show: The Desired Brand Effect
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EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB
21/12/2021 Duração: 36minCreating the Desired Brand Effect for your jewelry business is crucial in standing out in the industry’s saturated market. One of ways to achieve this is through smart brand positioning. OXB is proof that having a unique angle can catapult your brand, even turning the simple idea of sweat proof gold filled jewelry into an extraordinary success. Here are the resources mentioned in the show: 7+ Figure Jewelry Company Masterclass
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EP 330: Mental Wealth with Michelle I. Gomez
16/12/2021 Duração: 47minAs a life and business coach, Michelle I. Gomez’s goal is to help creatives learn to use their trauma as fuel for creativity, rather than as a barrier to joy. National Suicide Prevention Hotline: 1-800-273-8255 Crisis Text Line: Text Hello to 741741 National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA National Helpline: 1-800-662-4357 Here are the resources mentioned in the show: Michelle I. Gomez
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EP 329: Healing Trauma and Mental Health with Jennifer Tippett
14/12/2021 Duração: 34minDr. Jennifer Tippett is a licensed psychologist and faculty member at the University of Denver's Graduate School of Professional Psychology. She sat down with me to share mental health resources and talk frankly about how trauma impacts our lives as creatives, business owners, and people. National Suicide Prevention Hotline: 1-800-273-8255 Crisis Text Line: Text Hello to 741741 National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA National Helpline: 1-800-662-4357 Here are the resources mentioned in the show: Dr. Jennifer Tippett
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EP 328: The Mindset Shifts Required to Become a 7 Figure Business Owner
07/12/2021 Duração: 35minWhen it comes to growth, how you show up is more important than anything else you do in business. Let’s look at some of the key mindset shifts that set highly successful jewelry designers apart from the rest. Here are the resources mentioned in the show: 7+ Figure Jewelry Company Masterclass
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EP 327: What It Really Takes to Grow From $100K to $500K
30/11/2021 Duração: 37minSo many successful jewelry designers get stuck around the $100k mark in business. Let’s talk about 5 steps you can take to get out of your own way and strategically scale. Here are the resources mentioned in the show: Momentum Coaching Program
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Bonus Episode: Happy Thanksgiving + Gratitude Practice
25/11/2021 Duração: 50minHappy Thanksgiving, m’dear! Whether you celebrate the traditional holiday or not, I invite you to join me in a 3-step gratitude exercise to help you really put into perspective just how far you’ve come this year. Here are the resources mentioned in the show: The Desired Brand Effect
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Bonus Episode: Happy Thanksgiving + Gratitude Practice
25/11/2021 Duração: 50minHappy Thanksgiving, m’dear! Whether you celebrate the traditional holiday or not, I invite you to join me in a 3-step gratitude exercise to help you really put into perspective just how far you’ve come this year. Here are the resources mentioned in the show: The Desired Brand Effect
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EP326: Perceived Value is an Inside Job with Allyson Hayes
23/11/2021 Duração: 50minAllyson Hayes of Precious Elements Designs shares how her mindset transformed, along with her business, once she doubled her prices and started charging what she’s worth. Here are the resources mentioned in the show: The Desired Brand Effect
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EP 326: Shop One in Five (Small Businesses) This Holiday Season
16/11/2021 Duração: 41minCo-hosts of The Product Boss Podcast, Jacqueline Snyder and Minna Khounlo-Sithep, share the journey that led them to create Shop 1-in-5, an online small business directory that became a movement. Here are the resources mentioned in the show: Shop 1-in-5
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EP 324: The Desired Brand Effect - How to Create Desire For Your Jewelry Brand
09/11/2021 Duração: 42minUnpacking The Desired Brand Effect methodology and how it can help you build a six or seven figure business online that supports the lifestyle you want. Here are the resources mentioned in the show: The Desired Brand Effect
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EP323: Shows are back! It's how you leverage them that matters
02/11/2021 Duração: 45minSuccessful jewelry designer and Momentum coach Ana Maria Andricain details how to leverage in-person events for your jewelry business in a post-pandemic market. Here are the resources mentioned in the show: Desired Brand Effect Book