Thrive By Design: Business, Marketing And Lifestyle Strategies For Your Jewelry Brand To Flourish And Thrive

Copywriter and pre-launch strategist Brenna McGowan on how creating a pre-launch strategy can build anticipation, increase your visibility, and boost sales for your next big promotion.   Here are the resources mentioned in the show:   Brenna’s Free Cheatsheet

How to build an email list for your jewelry brand using Etsy - without breaking the rules and getting your shop shut down. An interview with our community manager, Lauren Shaddow.   Here are the resources mentioned in the show:   Lauren Shaddow

It’s no secret that we’re in the middle of an economic downturn. Prices are going up, wages are stagnating, and your dollar doesn’t stretch as far as it used to. You may feel uncertain about the future of your small jewelry business, but you don’t have to let that uncertainty control you. Here’s what you can do now to protect your creativity and your biz when it feels like the world is ending (even though it’s not).   Here are the resources mentioned in the show:   Supercharge Your Online Sales Masterclass

Summer is a notoriously slow season for most jewelry designers, but it doesn’t have to be. Follow these 5 simple steps to get some extra cash flowing in your biz during the sunny months.   Here are the resources mentioned in the show:   Supercharge Your Online Sales Masterclass

Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.   Here are the resources mentioned in the show:   Jane Win Jewelry

Now is the time to start planning your holiday PR strategy. Veteran design publicist Nora Wolf, of Wolf PR and Wolf Craft, talks through the basics of how to pitch your products to holiday gift guides in a way that will actually get your brand noticed.    Here are the resources mentioned in the show:   Nora’s Holiday PR Workshop - June 7

Marissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that actually pays the bills.   Here are the resources mentioned in the show:   Follow Marissa on IG

Phillip Stutts identified three distinct buyer personas as a result of his cutting-edge 2022 market research with Win Big Media. I’m breaking down each persona and discussing how you can use his research to make informed marketing decisions for your jewelry brand.   Here are the resources mentioned in the show:   Amy Porterfield & Phillip Stutts Interview

In this Thrive By Design episode, expert jewelry storyteller Siobhan Maher reveals her creative process for crafting powerful and persuasive stories that captivate your audience's attention and help you stand out in a saturated market. Whether you're an independent designer wanting to increase sales or just looking to connect more with customers, this podcast will give you the tools you need to share your story in a way that engages and inspires your audience. You’ll discover: How to authentically connect with your audience through your brand story The SECRET of storytelling that makes selling a lot easier The hallmarks of good brand storytelling Here are the resources mentioned in the show: Laying the Foundation

Manda Wylde shares her amazing story of overcoming her fear of pricing her jewelry while dealing with a debilitating illness. In this episode of Thrive by Design Podcast, she talks about how she raised her price despite her self-doubt, mixed customer feedback, and personal challenges being diagnosed with a debilitating illness. Her unstoppable creative spirit will inspire you so tune in to this episode! You’ll discover: Why you have to be brave enough and ask a very vulnerable when talking about pricing to question about pricing How to deal with people’s feedback when you price your collection the RIGHT way How to tell your STORY to highlight the true value of your jewelry collections Listen to the full episode for this and more. As promised, here are the resources mentioned in the show. Here are the resources mentioned in the show: Join the Laying the Foundation

Whether you’re a total newbie or in a place where you’re trying to grow, you’ll love this episode of the Thrive by Design Podcast. I walk you through 9 things I wish I would have known in the beginning stages of my jewelry company. So whether you’re starting a business, you’ve been at this for a while, I hope you find some value in these tips. Whether you’ve had a jewelry business for years or you’re just starting your company. You’ll discover: Why most creative business owners set them up for failure from the start How to put in the right kind of energy at start up that frees up your time later on The ONE thing that will help you overcome price resistance and bargain shoppers Listen to the full episode for this and more. As promised, here are the resources mentioned in the show. Here are the resources mentioned in the show: Laying the Foundation

Etsy is a very competitive marketplace for jewelry designers, but they have been on the receiving end of a backlash from sellers as they implement higher fees. Is there a way for sellers to use this price hike to their advantage? Listen to this episode to know the thoughts of Flourish & Thrive Chief Visionary Officer on this controversial event.   Here are the resources mentioned in the show:   Laying the Foundation

Challenges business owners whose sales have plateaued or worse, have decline to reflect and evaluate. By asking themselves these key questions, business owners can pinpoint areas where they need to improve and make the necessary changes to see results. Listen to the full episode to find out the most important ingredient in one’s success.   Here are the resources mentioned in the show:   Laying the Foundation

In today's episode, we're talking about how to stay focused on our goals when our world is disrupted by an economic downturn. The massive inflation affects our business in so many ways like the fuel price hike which has a domino effect on shipment, cost of raw materials, plane flights, and many more. But we don't have to sink further into the rabbit hole. Listen to the full episode to learn how to overcome today's chaotic world with a positive attitude, strong focus, and strategic planning.   Here are the resources mentioned in the show:   Laying the Foundation

Copywriting is a powerful tool that can help independent jewelry designers make sales from their websites. You can create headlines that stand out, capture attention and sell products at one glance. But not all business owners are skilled copywriters— and they don’t have to be. Today’s guest, Reese Spykerman shares the formula for attention-grabbing headlines that will stop your audience from scrolling and convert them into excited buyers. Here are the resources mentioned in the show:   Laying the Foundation

Stephenie Denault is the Chief Visionary Officer of Le Dragon Argenté, a jewelry business in Quebec, Canada. As an artist, she struggled from having dyslexia, ADD alongside the lack of a supportive community. She was surprised when her TikTok video of jewelry products went viral. And after taking the Momentum program, she made a whooping $265K in sales in 2021— twice her usual income from her customized jewelry business. Listen to this episode to get tips on how to make consistent sales in a specific niche.  Here are the resources mentioned in the show: Momentum Program:

Tiffany and Amanda Reis of Emery and Opal launched their handmade jewelry line on Etsy years ago. But after experiencing zero sales due to Etsy being offline, these sisters realized the dangers of relying too much on the platform. With the help of our Momentum Program, Tiffany and Amanda learned how to diversify and use multiple channels to grow their handmade jewelry into a million dollars. Discover the exact steps they did in this podcast episode.  Here are the resources mentioned in the show: Momentum Program:

If you want to increase the odds of survival of your jewelry business, you need to learn how to manage your business finances. Melissa Houston, a Chartered Professional Accountant (CPA) for over 20 years helps successful business owners increase profit margins so they can keep more money for themselves and increase net worth. It's her passion to help entrepreneurs and business owners understand their business numbers, and in this episode she'll help you create a simple plan for financial growth. Here are the resources mentioned in the show: An Inside Look At A 7+ Figure Jewelry Brand

Discover the do’s and don’ts when it comes to hiring your core team for your jewelry business. In this podcast episode I’ll talk about the 3 key hires for your jewelry business, and discuss the exact tools and strategies I used to hire my team members for my 7 figure business.  Here are the resources mentioned in the show: Momentum Elevate:

“The only path to growth is change.” In this podcast episode I’ll give you a recap of our epic Jewelry Brand Makeover Bootcamp 2022. Get to relive the fun events, entertaining contests and get the key takeaways that our community has been raving about. Plus you’ll get to find out what’s next after this life-changing event.   Here are the resources mentioned in the show: Strategy Audit: