Sinopse
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episódios
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EP 372: 3 Steps to Grow Your Business to 7-Figures
27/10/2022 Duração: 23minWhat got you here, isn’t going to get you there. Today, we’re going to look at 3 steps to grow your business to 7-figures and talk about the changes you need to make along the way. Here are the resources mentioned in the show: Momentum
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Tuesday Tip: Email Markting Tips to Increase Sales (Stolen From Big Brands)
25/10/2022 Duração: 11minWhat big brands are doing with their email marketing that you should be, too. Here are the resources mentioned in the show: Momentum
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EP 371: The Top 3 Things You Need on Your Website for Better Sales Conversion
20/10/2022 Duração: 23minYour website can make or break your sales. Here are the top 3 things every small business owner needs on their website for better conversions. Here are the resources mentioned in the show: Marketing That Matters
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Tuesday Tip: Tik Tok (We're Back) and Getting Over the Fear of an Unfamiliar Platform
18/10/2022 Duração: 10minFeeling camera shy? You’re not alone. TikTok and Reels are the king of content right now. Let’s talk about how to confront your fears and create content that doesn’t stress you out. Here are the resources mentioned in the show: Laying The Foundation
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EP 370: The Automated Email Series That Boosts Sales for the Holidays
13/10/2022 Duração: 32minThere is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! If you don’t have it, you’re basically leaving money on the table. Here are the resources mentioned in the show: Marketing That Matters
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Tuesday Tip: Improving Your Productivity on the Bench
11/10/2022 Duração: 05minQuay Flom shares the genius production system she used to build a 6+ figure jewelry brand. Here are the resources mentioned in the show: Follow Quay on Instagram
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EP 369: Do I fight for it? Or close my jewelry business?
06/10/2022 Duração: 32min8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure. Here are the resources mentioned in the show: Timeless Brand Masterclass
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Tuesday Tip: Easy Reels + Tike Tok Editing Strategy
04/10/2022 Duração: 29minHow Claire Mannheimer creates weeks worth of Instagram Reels content for her jewelry business in just a few hours. Here are the resources mentioned in the show: Laying The Foundation
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EP 368: How to market beyond your network with a small marketing budget
29/09/2022 Duração: 29minStuck in the friends and family zone? This week we’re talking about a few marketing strategies you can use to grow your audience as a small business owner, no matter what kind of budget you’re working with. Here are the resources mentioned in the show: Laying The Foundation
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Tuesday Tip: Standing Out With Your Collection
27/09/2022 Duração: 29minIf you’re struggling to get repeat orders in your jewelry business, it might be time to reevaluate the way you’re merchandizing your collections. Here are the resources mentioned in the show: Laying The Foundation
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EP 367: Why Your Sales Will Never Grow Beyond Your Mindset
22/09/2022 Duração: 29minThere’s a huge difference between the mindsets of people who successfully build thriving businesses and people who struggle continuously to see growth. Here’s what you need to know. Here are the resources mentioned in the show: Laying The Foundation
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Bonus: How to Always Have a Cycle of Sales Coming Into Your Business
20/09/2022 Duração: 29minGetting stuck in a sales plateau is often the make-or-break point for many small businesses. And the only way to make it (instead of break it) is through the lens of The Desired Brand Effect. Here are the resources mentioned in the show: Laying The Foundation
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EP 366: A Thriving Jewelry Store in an Economic Downturn?
15/09/2022 Duração: 48minIs it possible to have a thriving jewelry business during an economic downturn? YES. Here’s how Quay Flom keeps her jewelry businesses booming even during the scary economic times. Here are the resources mentioned in the show: Timeless Brand Masterclass
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EP 365: How to Recover From Burnout and Get Back Into the Swing of Things
08/09/2022 Duração: 30minYou started something that you’re so passionate about, and you’ve poured your heart into it for a long time, but for some reason your business is starting to burn you into the ground. Let’s talk about how to recover from burnout and step back into the role of the visionary leader your business needs. Here are the resources mentioned in the show: FREE Timeless Brand Masterclass
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EP 364: Conscious Leadership and the Future of Work with Sarah Hawley
04/08/2022 Duração: 51minSarah Hawley, author of Conscious Leadership and founder of Growmotely, shares how to become a conscious leader in your business and build authentic, loyal teams who will be dedicated to your vision. Here are the resources mentioned in the show: Read Conscious Leadership
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Online Sales: The Easy Way vs. The Hard Way
02/08/2022 Duração: 16minHow to make online sales the easy way as a busy, independent jewelry designer. Here are the resources mentioned in the show: Apply for TYC
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EP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales
26/07/2022 Duração: 24minIf you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another. Here are the resources mentioned in the show: TYC Holiday Sales Accelerator
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EP 362: The Lazy Reels Strategy That Grew Her Audience to 26K and Doubled Her Online Sales with Claire Mannheimer
19/07/2022 Duração: 46minMomentum student Claire Mannheimer shares her brilliant, “lazy” Reels strategy that grew her Instagram following from 2,500 to 26,000 in just six months and doubled her sales. The best part? She does it all while relaxing on her couch. Here are the resources mentioned in the show: Follow Claire on Instagram
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EP 361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo
12/07/2022 Duração: 41minMomentum Head Coach Lisa Elizondo built a jewelry company selling on TV shopping networks like QVC and HSN. Now, she’s teaching you how to use those same sales strategies to grow your online sales, host successful virtual trunk shows, and become an expert at selling your products in-person. Here are the resources mentioned in the show: TYC Holiday Sales Accelerator
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EP 360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer
05/07/2022 Duração: 35minIf there's anything that the last couple of years has taught us, it's that you should be prepared. In this special episode, my co-founder, Robin Kramer, and I talked about the future of the jewelry industry and how you can stay ahead of the curve. We also shared a ton of tips, strategies, and real-life observations of what jewelry designers and makers who are crushing it are doing in these uncertain times. So if you want to launch and build a thriving jewelry biz even during economic uncertainties, listen to episode 360: The Future of Jewelry 10th Anniversary Episode. Here are the resources mentioned in the show: Apply for TYC Intensive