Internet Marketing: Insider Tips And Advice For Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. On the show you'll learn: What AMP (Accelerated Mobile Pages) is and why it's important for site speedHow to fix sites that are bloated with unnecessary code The importance of optimising images on your siteThe difference between a responsive image and an optimised image and how that impacts site speedHow you can improve the user experience on your site Plus Jon provides his top tip/key takeaway. You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here. If you'd like to connect with Jon you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads. On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why. Marie also provides her top tip/key takeaway for the audience.  You can download Marie's free guide: The Top 10 Things You MUST do on your Facebook Page Right Now here. You can also find Marie's book: Winning at Facebook Marketing with Zero Budget here. If you'd like to connect with Marie, you can find her on Twitter here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processesPitfall #2: Deploying code you do not understandPitfall #3: GTM can make or break data qualityPitfall #4: Treating data collection as an isolated silo in the organisationPlus as usual, Simo provides his top tip/key takeaway. If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.On the show you'll learn: What Dick means by the term "Ageing Business"How physiological ageing impacts the customer journeyThe stats in terms of the ageing population and the impact of that on businessHow the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketingPlus, Dick provides his top tip/key takeaway for the audience. If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.What Dave sees as the biggest digital marketing trends from 2017 moving into 2018What genuinely new marketing trends will come about in 2018The trends in how marketing is being managed todayThe specific techniques and tools currently being used in SEO & AdWordsPlus, as usual, Dave provides his top tip/key takeaway.If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence. On the show, you'll learn: What's happening in the world of AI right now & the possibilities availableHow AI is being used to improve customer experience How AI is being used within sales How marketers are using AIThe downsides of AI and it's cultural impactPlus, Sam provides his top tip/key takeaway for the audience. If you'd like to connect with Sam you can find him on Twitter here and on LinkedIn here. You can also find his website here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.On the show you'll learn:If content marketing applies to all industries/sectorsThe most important starting point for any content marketing campaignHow to drive email sign ups from whitepaper marketingNew ways to repurpose your contentWhy webinars and seminars might be one of the most impactful marketing tactics you can try The most successful content marketing campaign that Charles has worked onHow to measure results of content marketing campaigns and set goalsPlus, Charles provides his top tip/key takeaway!Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies. On the show you'll learn: Some of the common mistakes that are made when it comes to content strategyHow businesses often have a lack of an actual strategy & just jump straight into writing content The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are Why answering questions and solving problems is key to content creationWhy creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking!On the show you'll learn:What growth hacking is Why Sean wrote his book, what inspired him and where the ideas came fromCompanies that have used the growth hacking approach to gain successThe theory of "must-have-products" & how to build a sustainable user-basePlus, Sean provides his top tips/key takeaways.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world. On the show, you'll learn: What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes. Plus, Jeremy provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast we have a very special show! In celebration of Wired Sussex's 10th Anniversary, Andy is joined by: Phil Jones, MD at Wired Sussex,   Jenni Lloyd (Director), Rebecca Groves (Head of Projects), Alex Morrison (Chair) and Jason Woodford, Board Member and our CEO at SiteVisibility On the show, you'll learn:  Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed to developing digital businesses. The key risks and opportunities for the digital economy over the next 3 years. Why 5G is one of the biggest opportunities for digital businesses. Plus, as usual, each guest provides their top tip/key takeaway.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!) - Whether it's possible for consumers to avoid being brainwashed by marketing - Why it's important for marketers to consider the context in which users are being asked to make conversion choices - How using comparisons can be useful a useful technique when launching new products - Why you should apply framing and bracketing techniques to all areas of your marketing  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing. David explains his definition of the term "Biddable" and then goes on to discuss: What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this How the biddable industry is keeping up with these changes through technology How automation has changed the way that we work Whether or not all of our future marketing efforts are going to be automated How he sees the future  - not just in digital but also in other areas such as publishing Plus as usual, David provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers.  On today's show, Bas discusses:  Why every marketer should be a speaking What it takes to be a good speaker How to start public speaking Plus, as usual, Bas provides his top tip/key takeaway.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you. On the show you'll discover: How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing? Plus, as usual, Scott provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual.  On the show you'll learn:  The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are:  Adding visuals to existing written content. Focusing on the experience of using the product, not the product itself. Thinking on a different scale than you usually do. Trying to convert the other four senses to sight. Empowering your fans to share. Teaching your audience a new skill. Documenting an unusual use of your product Libby also provides her top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. On the show, you'll learn: How communications change and what that means for business. What lead generation looks like in the digital world & the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page. On the show, Johann discusses: Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including: The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses:  His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing with digital. What's next for marketing? Plus as usual, Michael provides his top tip/key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach. On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage:  the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.