Internet Marketing: Insider Tips And Advice For Online Marketing

In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead! On the show you'll learn: Why SEO is fascinating and definitely not dead! Why content marketing is everything!How content marketing helps to deliver conversions and leadsThe important factors in on-page optimisation in 2018The top tools to help you with on-page optimisationPlus as usual, Lukasz provides his top tip/key takeaway for the audience. If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning.On the show you'll learn:The importance of expanding your network or community & Rachel's tips for doing soHow to build an offline community & cultivate friendshipsThe differences between working in-house vs agency or freelance & how to know what suits youRachel's tips for management and good leadershipPlus as usual, Rachel provides her top tip/key takeaway for the audience.If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here.Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information.  See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018. On the show you'll learn: How the usage of social media channels in the USA has started to decrease overallWhy Facebook usage is down for the first time Some of the reasons young people aren't using FacebookWhy other platforms such as Instagram and Snapchat are outperforming FacebookHow this will impact advertising on Facebook Plus as usual, Jay provides his top tip/key takeaway for the audience. If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here. You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here. Plus, you can listen to his podcast here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.On the show you'll learn:What a lifestyle business is and how it differs from standard businessesWhy it's important to have a healthy work-life balanceHow to get a good idea of the type of business to buildWhy you don't need to have a passion to get startedWhy it's important to build your skillsetJosh's 4 step framework for improving your visibility onlinePlus, as usual Josh provides his top tip/key takeaway for the audience.If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.You can also listen to their podcast here!  See acast.com/privacy for privacy and opt-out information.

In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018. On the show you'll learn: If you are penalised for life if you receive a Google PenaltyThe difference between a penalty and an algorithm update (a common misconception)How Google recalculates how you are rankingHow long a Manual Google Penalty can last for How you can get multiple penalisations applied to your websiteWhen and why you should migrate to HTTPSHow you can improve the SEO signals to your site when moving to HTTPSIf link building is still important in 2018Why page rank isn't important and why you need to focus on link building that drives conversionsPlus Fili provides his top tip/key takeaway for the audience. if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots. 

In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing. On the show you'll learn: What Messenger Marketing isThe definition of a chat bot in relation to messenger marketingHow messenger marketing can be used - including case studies The AI involved with messenger marketing Why you should start thinking about messenger marketing right nowHow messenger marketing open rates and click-through rates can beat emailWhere abouts in the sales funnel messenger marketing comes into playIf you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency. On the show you'll learn: Why it's important for an agency to develop a niche & how you can do soHow PR and SEO have converged over the yearsHow blogging, inbound strategies and content marketing have evolvedWhy it's sometimes important to say no to your clients and potential clients Why it's important to set time aside to learn & the importance of reading and listening to podcasts Plus, Raman provides his top tip/key takeaway. If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.  See acast.com/privacy for privacy and opt-out information.

In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur. On the show you'll learn: If entrepreneurs are born or whether it's a skill that can be learntThe trigger that got Richard interested in starting his own business at 15 Why it's important to think like a teenager and not overthinkThe importance of having a start-up mindset and learning as you go Why you shouldn't let inexperience stop youThe importance of transparency in businessRichard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms. Plus, as usual Richard provides his top tip/key takeaway. If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Inst

In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing. On the show you'll learn: If Virtual Reality (VR) and the immersive industry are the same thingHow immersive technology like augmented reality, mixed reality & 360 photos fit inThe impact an immersive experience can have on someoneHow immersive experiences can work for businesses Plus, as usual Jack provides his top tip and key takeaway. If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.On the show you'll learn: What account based marketing is and it's such a hot topic todayHow to adopt scalable account based marketing and take advantage of inboundHow content marketing fits in with account based marketing The technology involved with account based marketing The importance of a well-aligned sales and marketing team  When you should think about adopting account based marketing into your strategiesPlus as usual, Riaz provides his top tip/key takeaway for the audience. If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.On the show you'll learn:The questions you should be asking pre-migrationSome of the SEO elements that are often forgotten during a migrationWhat you'll need to consider when it comes to Paid Media/PPCThe Analytics considerations you'll need to makeWhy you need to consider users when preparing a new siteWhy customer service is important during a migrationPlus as usual, Scott provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business. On the show you'll learn about: What Google My Business is The latest update, allowing you to upload 30 second videos to Google My BusinessCreating virtual tours using 360 videosCreating Ads on Google MapsCreating a website through Google My BusinessGoogle Posts & why you should be testing themManaging user reviews and why it's important to respond to ALL reviews, good or badPlus, Marcos provides his top tip/key takeaway when it comes to local search. If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at [email protected]  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO. On the show you'll learn: How Local SEO is different from traditional SEOThe most important Local SEO updates over the last yearGreg's tips for doing Local SEO wellThe biggest pitfalls with Local SEOHow voice search and home assistants will affect Local SEOPlus as usual, Greg provides his top tip/key takeaway. If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.On the show you'll learn:Why people aren't taking advantage of new media correctlyWhy new media is all about engagement and communicationThe importance of relationship buildingTips for promoting your podcastHow to be high touch in a hi-tech worldSome of the small habits you should try and introduce into your lifePlus Doug provides his top tip/key takeaway.If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.  On the show you'll learn:If technical SEO alone can achieve SEO resultsSome of the technical SEO tools and tactics that people should be using in 2018Michael's SEO advice for those that have websites built using JavascriptHow to go about getting featured snippetsMichael's thoughts on forecasting when it comes to SEOYou'll also learn about Skratch, the cryptocurrency that Michael is launching.Plus, as usual, Michael provides his top tip for the audience.If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. On the show you'll learn about:The amount of backlinks you need from your industry in order to rank wellThe importance of natural backlinksWebsite Security and how HTTPS affects rankingsContent length and whether or not Google considers this as part of their ranking factorsHow many words you should be including in your content in order to rank betterHow website visits affect rankingsThe importance visitor behaviour once they are on your site Plus, Fernando provides his top tip/key takeaway.If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. On the show you'll learn: How the project for SEO for Growth came aboutThe challenges Phil sees in agency business today & how to overcome themThe strategies and tactics that Phil is using today to get results for his clients including...podcasting!Why you should be re-purposing your content Plus, as usual we ask Phil for his top tip/key takeaway for the audience. If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail. If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.   S

In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook. On the show, you'll learn: Why Facebook Ad demographic targeting is expensiveWhy you should use Facebook custom audiences to target usersHow to get a low CPI (cost to install)Plus, Sajad provides his top tip and key takeaway for the audience.If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here.   See acast.com/privacy for privacy and opt-out information.

On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio. Today, you'll learn:What the PLR business model is and how you can start to apply itThe benefits of PLR for content creatorsHow to negotiate the best fee for your PLR productsHow to get started with selling your PLR products in 2018Alex's #1 tip on how to start using PLR to grow your own businessIf you want to start learning from Alex today, visit the following links:http://www.problemio.com/business/business-and-marketing-books.htmlhttp://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing. On the show you'll learn:  What mobile-first indexing meansWhat you need to know about the mobile-first indexHow to prepare to be mobile-first index readyHow you can rank in a mobile-first worldHow you can make sure that Google can easily find and index your mobile sitesPlus as usual, Murat provides his top tips/key takeaways. If you'd like to connect with Murat, you can find him on Twitter here and you visit his website here.   See acast.com/privacy for privacy and opt-out information.