Internet Marketing: Insider Tips And Advice For Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017.  On the show you'll learn:  If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it. Plus as usual, Paul provides his one top tip/key takeaway for our audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder. Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama joins Andy on the podcast to talk about The Zen of Social Media & on the show you'll learn: What drove Shama to writing her book, The Zen of Social Media Marketing, plus the other books on the topic that she'd recommend. How smaller, niche businesses can incorporate apps such as Pinterest, Instagram & Snapchat into their social media marketing, plus, examples of the businesses that are already doing this well. The key steps in turning a follower or a fan into a customer. Why it's important f

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group. Next, they move on to discuss the following: What is going on in AI and voice search right now that’s affecting marketers? The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it well His suggestions for preparing for AI and voice search: inhouse vs digital marketing agencies How he usse AI and voice search right now Finally Geoffrey gives us his top tip and key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed. Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return. During the podcast, You'll learn : Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with it What Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attribution What Russell thinks needs to change in order for more businesses to adopt attribution software and understand it better Russell's thoughts on Google's recently announced free attribution software called Google Attribution Where attribution is headed over the next 2 years A good starting poi

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics? Why it is important that you focus the attention of the consumer? And how do you achieve this? The market framework evolved by James. The go to market framework - the details - as evolved by yourself Finally James talks about his top tip and key takeaway for our audience. If you'd like to connect with James you can find him here: Twitter: @RogueThink and @Jloomstein. Rogue: www.GoRogue.net  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius.  On the show you'll learn:  Some of the common attributes of culture in creative organisations How the way in which you give feedback is important & tips for doing it right  Tips for conducting brainstorming sessions Some of the tried and tested techniques for being creative including the 5 steps of the creative process Tips for leading and managing creative teams How larger business can start acting and thinking creatively like many start-up Finally, James provides his top tip and key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality.  She explains how:  1. A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links 2. here is a misunderstanding about exactly what Content Marketing is 3. Many brands forge ahead churning out content without consideration for objective, strategy or measurement 4. Link building and many link builders have simply become content marketers as SEO tactics and strategies have changed Next, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail...

This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we were keen to catch up with Dmitry and find out more! During the podcast, Dmitry explains: Why Moz's Keyword Explorer Tool was important in the initial research phase. Why you should also look at using tools such as Ahrefs, SEMrush & Moz. Why you should look for keywords with poor search results. The key elements of the research phase and everything that he decided to do before producing new content. Key tips when it comes to producing long-form content including how to keep users engaged. Keyword density and the process...

In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the user experience. As the advertising industry calls them, they are " bad ads". Chris then explains what the attitude of big companies like Google or Apple are towards these ad blockers and how ad-blockers are now available in then iOS store. He explains that people are realizing that sometimes they've only got a certain amount of data per month and that it is limited. Research said that up to 5% of a smartphone plan is used by ads. So, people have started using ad blockers to stretch their allowance a little bit... &nbs

In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names. Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience. The next topic Rickard discusses is how he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks...

In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn: What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product  See acast.com/privacy for privacy and opt-out information.

In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers. Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry. Simon discusses how the dynamic is obviously changing, with social, platforms, devices, context & mobile - but that despite this, people always come back to search and it shows in its spend growth. He says how, according to the IAB, search is expected to overtake TV in terms of ad spend and so to traditional advertisers that is almost the verification for search to kick on. Simon goes on to explain how with the introduction of things like voice search, Cortana, AI, bots & new platforms, that the industry is on the cusp of change, leading to a very exciting...

In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing. On the show you'll learn: The critical skills needed to create a great content marketing team The metrics you should be looking at when measuring content marketing Plus the tools that Arnie recommends using to do so How Arnie approaches business that approach him with link targets & if these are still relevant How you can do content marketing successfully on a small budget Plus, as usual, Arnie provides his top tip/takeaway for the audience. If you'd like to connect with Arnie, you can do so by following him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing. Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: • Why your website isn’t for you • Rich’s proven techniques for improving website conversions and keeping customers happy • Why SEO is a critical marketing channel for SMEs • The key difference between social platforms and social networking • How the changing landscape of social media is opening huge opportunities digital ads • Rich’s number 1 method for getting customers returning to your site repeatedly • Why Google Analytics is like jogging sneakers • Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns • The one thing you should do to improve your digital marketing campaigns today Visit...

In this week's episode of the Internet Marketing Podcast, Andy is joined by Daniel J Lewis, Speaker, Consultant and award winning host of The Audacity to Podcast, to talk, ironically, about Podcasting itself. Over the last couple of years there has been a resurgence in the popularity of podcasts, helped by shows like Serial and My Dad Wrote a Porno alongside more and more celebrities and news/media personalities getting involved and so Daniel is on the show to discuss why this is, what has changed in the world of podcasting and whether or not podcasts are still the power player for building trust and authenticity that they were in the mid 00's. Daniel also goes on to discuss intimacy within podcasting and how that can be really important and powerful in terms of influence. He explains that portable devices have helped people to consume podcasts in more intimate environments, such as in the car, whilst doing housework, whilst working, or even whilst on the toilet! Daniel believes the fact that we can take...

In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO. Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that SEO is a mysterious dark art! Danny then goes onto explain what he's learnt about SEO from providing SEO training. For example, he's learnt that some businesses just aren't well set up for SEO. That it isn't the best channel for everyone. He then goes on to discuss common mistakes that he has found businesses making including; The use of custom made CMS systems and how they can often hinder the ability to perform SEO A...

In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists. Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers: Employees - money at the base, recognition in the middle and meaning at the top Customers - expectations at the base, desires in the middle and unrecognised needs at the peak Chip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had. Chip then discusses why hospitality companies...

In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand, there is the strategy of a "less is more" approach, where you find people like Brian Dean, who create a limited number of really high quality posts that get about 1000- 2000 links per article. Steve then goes on to discuss content amplification. He says that after you've pressed the publish button, the hard work is not over yet but quite the opposite actually, it’s just started. He explains that there are many ways to reach your audience: firstly, you can pay for ads on social media to drive people to it, you... &#

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeff Sauer, experienced marketer, entrepreneur and founder of Jeffalytics to discuss the latest goings on in the world of Google Analytics. On the show, Jeff discusses 3 main topics: Google Data Studio, Google 360 Surveys & Google Optimise. Plus, Jeff provides his top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing. On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer. Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience.  See acast.com/privacy for privacy and opt-out information.