Internet Marketing: Insider Tips And Advice For Online Marketing

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.On the show you'll learn: What Dick means by the term "Ageing Business"How physiological ageing impacts the customer journeyThe stats in terms of the ageing population and the impact of that on businessHow the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketingPlus, Dick provides his top tip/key takeaway for the audience. If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.   See acast.com/privacy for privacy and opt-out information.