Marketing School | Digital Marketing | Online Marketing

In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene. [01:01] Billy's background and the customer base that he serves. [02:36] Moving from agency work to more durable sources of income. [03:55] Using Billy's service as a foundation to build on and grow a business. [04:41] Tactics that have Billy excited; getting customers interested on the front end first! [10:48] The time it took Billy to learn about the importance of the offer. [11:40] H

If You Should Micromanage Your Consultants In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Micromanage Your Consultants. [00:31] What we mean by micromanaging. [01:01] It depends on how fast you want something done. [02:05] If you pay peanuts, you get monkeys. [02:53] Weighing up the risk of the task with the skill of the consultant. [03:40] That’s it for today! [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Paul Graham   Leave Some Feedback:     What should we talk about n

3 Productivity Tips That Changed Our Lives In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Productivity Tips That Changed Our Lives. [00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more. [02:00] Neil’s habit of finishing all his emails before bed. [02:20] Eric’s practice of writing his major goals down to keep him focused. [03:46] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s E

Is Link Building Still Important? In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Link Building Still Important? [00:37] Links are still important, but a site with fewer links can still rank highly. [01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement. [02:33] Links are becoming less and less important. [02:43] Links will help you begin to rank highly but user metrics will keep you up there. [03:00] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or cal

7 Quick SEO Tips For 2021 In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Quick SEO Tips For 2021. [00:37] Number one: Host your site from a content delivery network. [00:48] Number two: If you have the resources, go and buy websites. [01:18] Number three: Update your content faster than you create new stuff. [01:55] Number four: Embed audio and video content on your blog to increase dwell time. [02:15] Number five: See where your content lands in the first two to three months and only build links afterwards. [02:43] Number six: Study the Google Analytics data of already well-performing content. [03:01] Number seven: Look at pages that rank well and add them to page one of your blog.  [03:32]

5 Ways to Increase Your Customer LTV in 2021 In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021. [00:31] Number one: Increase your prices because pricing is your biggest lever. [01:15] Number two: Add in upsells and downsells to get people to buy more. [01:45] Number three: Work on your retention, not only sales. [02:27] Number four: Create an ecosystem where your products all work together. [03:33] Number five: Focus on customer development and find out people’s needs. [04:48] That’s it for today! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:  

Do You Need To Write 2,000-word Articles To Rank High on Google? In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google? [01:12] The misconceptions about high ranking long-style articles. [01:31] Why you don’t need to write that much to rank highly. [01:49] Why you shouldn’t apply long-form writing to every piece of content you put out. [02:09] How you should be thinking about the strategy side of things.

How to Monetize Your SEO Traffic Without Ads In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: how to monetize how to your SEO traffic without ads. [00:26] Answering the question: what’s so bad about ads? [00:40] Why people typically use ads on their platforms. [01:30] Examples of partnership deals with podcast advertising companies. [01:53] When you should start thinking about affiliate marketing. [02:06] If you can optimize conversion through sign-up, you can make more money. [02:26] Strategies behind the services and products you offer and the content you create. [02:3

How to Rank on Page 1 of Google in 2021 In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank on Page 1 of Google in 2021 [00:30] Optimize the functionality and UX of your website. [00:59] Build fewer links and keep the few you make high-quality. [01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search. [02:09] Iterate and make your content feel like a great product. [02:42] Increasing click-through by leveraging user signals and core web vitals. [03:38] Create content with titles that evoke curiosity. [03:50] Upping the time a person sp

If You Should Pay To Promote Your Content In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Pay To Promote Your Content [00:28] You might not get the best organic reach, so is paying worth it? [01:11] The ratio between what to spend on content creation versus promotion. [01:45] Reasons why it is a good idea to pay to promote your content. [02:16] How paid content ends up boosting organic reach too. [02:37] Reach is the key in a content business, so you have to pay to play. [03:10] Leveraging the reach you have from paid promotions. [03:28] That is it for today! [03:29] To stay u

Will Clubhouse Make You Rich? In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will Clubhouse Make You Rich? [00:45] The way to make money from products on Clubhouse is not clear yet. [01:35] You may be able to find indirect ways of making money from Clubhouse. [02:05] A new way to connect with investors and find funding! [03:30] Finding value in relationships and sticking it out for the long game. [03:56] The unsustainable time investment necessary for success on Clubhouse. [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Li

Is Clubhouse the Next Big Thing? In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Clubhouse the Next Big Thing? [00:30] A brief introduction to Clubhouse for those unfamiliar. [01:20] A voice version of LinkedIn — great for networking and learning. [01:42] Jump on now to make the most of growing a following quickly! [02:05] The time investment needed for Clubhouse; choosing which social network to focus on. [03:50] How Eric is using Clubhouse to book podcast appearances. [05:01] How to divide time between Clubhouse and running a business. [05:41] To stay updated with events and learn more about our mastermind, g

4 Marketing Lessons that We Learned the Hard Way In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way. [00:32] Think bigger picture — you have to optimize for keywords that drive volume! [01:13] Use the extra time you have in the beginning to make mistakes. [01:29] Most channels are saturated, so do your research before implementation. [02:25] Content marketing is not a quick fix — get ready for a longer journey. [03:09] Marketing experience does not always equate to success and new ideas are also powerful! [04:16] That’s it for today! [04:18] To stay updated with events and learn more about

The Secret to a High-Converting PS Section In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Secret to a High-Converting PS Section. [00:31] The PS section at the end of emails and examples of how it can be used. [00:45] Different places that PS sections can pop up outside of emails. [00:50] Neil's PS section; underlining speed and automation for higher conversions. [01:35] Mentioning a related topic that will interest the reader. [01:45] Eric's strategy for his PS section; keeping it light and breezy. [02:23] Using different language and tone for different accounts.

The Number 1 Go-To Headline Formula If You Are Out of Ideas In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas. [00:34] Telling people the solution to their problem in your headline! [00:44] Acknowledge the problem while describing how you can help. [01:50] Compiling information through surveys for your stock of ideas. [02:51] That’s it for today! [02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in

Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Skyrocket Conversions on Your SaaS Landing Page In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page. [00:42] Getting people to engage in your SaaS product before registering. [03:27] Great tools to use for exit popups and countdown timers. [04:08] Classic mistakes SaaS landing pages make. [04:22] Testing using heat mapping tools like Crazy Egg and Hotjar. [04:33] Adding a level of personalization using Clearbit. [04:55] The possibility of reversing your funnel for any a

How To Network With People That Are More Successful Than You In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Network With People That Are More Successful Than You. [00:33] The benefits of networking with those more successful than us. [01:22] What Eric did to build his network in the early days when he didn’t have one. [02:28] Neil’s trick of offering free help to those he aims to build relationships with. [04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’. [05:13] That’s it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site

How to Run a Remote-First Business The Right Way. In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run a Remote-First Business The Right Way. [00:31] Examples of what a remote-first business is. [01:02] Importance of having a clear operating system for your remote-first business. [01:42] Creating a results-based culture for running a successful remote team. [02:58] Using project management tools to create accountability within your team. [04:17] Setting out core values, measurables, and goals. [04:47] The benefits of keeping your remote teams small. [05:49] Understanding the value of face-to-face meetings for your teams.  [06:33] That’s it for today! [06:34] To stay updated with events and learn more about our mastermind, go to the