Marketing School | Digital Marketing | Online Marketing

What’s The Best or Worst Cold Email We’ve Ever Received In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received. [00:33] Two best cold emails that we’ve ever received — employment outreach. [01:32] Why a cold email that points out an error is so effective. [03:04] The most common cold emails that never work: unclear, unformatted. [03:50] How a bad subject line can immediately tank your cold email. [04:13] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments b

How Many Times Should You Followup on Cold Outreach? In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach? [00:31] The definition of cold outreach. [00:53] Sending three emails versus one email, you typically get a 39% higher response rate. [01:38] How to space out your three followup emails. [01:47] Why cold outreach should still be used for all aspects of your business. [02:06] Process for cold outreach followup: sales cadence. [02:49] When to actually stop reaching out or following up. [03:27] What to do when you are not getting any responses at all: who are you targeting?  [04:00] That’s it for today! [04:01] To stay updated with events and learn more about our mastermind, g

How to 10x Cold Email Conversions Before Hitting Send In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send. [00:34] The benefits of using re-marketing pixels attached to your cold emails. [02:13] Using an account based marketing tool . [02:52] Use an enticing headline: short, personalized. [03:16] Drawing potential clients in through feedback calls. [03:35] Understanding that cold email still works and is a valid marketing skill. [03:47] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Metadata   Leave Some Feed

Business Tax Secrets That Have Saved Us +$1,000,000s In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.  TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3. [00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes. [01:13] How to put your R&D tax credit on autopilot. [01:50] The benefit of investing your money back into business growth. [02:21] Deferring tax while the value of your business grows. [03:03] Moving to a lower tax state or Puerto Rico. [03:26] Changing your perspective on taxation as a benefit to your life. [04:01] R&D back-tax range: up to three years.  [04:19] The tax benefits surrounding depreciation. [04:50] Alternate options to paying taxes: reinvesting in people and business growth.

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2021 Is Here. How to Get Off to A Blazing Start In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start. [01:12] Why most people fail to reach their goals and how to let this not happen to you. [01:35] Reverse engineer your goal by breaking down daily tasks to get you there. [02:06] How Eric sets his business, personal, and fun goals for the year. [03:26] What Eric’s morning routine looks like; the power of reinforcement. [04:02] Having 90-day goals and aligning your company with these. [04:14] Neil’s morning routine and how it contributes to his productivity. [04:57] There should be some type of cadence to all of your days.  [05:27] That’s it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It) In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It). [00:35] Onboarding is about more than just software; it’s about products and services too. [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back. [01:22] How to create a successful onboarding experience. [02:12] Why poor onboarding is the biggest contributor to churn. [02:45] Metrics to look at to better understand onboarding. [03:35] Neil’s onboarding experience with Conversion Rate Experts. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mas

How to Deliver a 7-Star Experience for Clients In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients. [00:41] Neil’s most recent experience of incredible customer service. [01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas. [02:30] What separates a 7-star experience from a 5-star one. [02:55] Outline what each starred experience looks like and exceed expectations. [03:00] How Neil went above and beyond for a client. [04:33] The link between a 7-star experience and marketing. [05:00] There is no one way to stand out; find what works for you.  [05:14] That’s it for today! [05:14] To stay updated with events and l

When You Should “Fire” Bad Clients In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should “Fire” Bad Clients. [00:45] Why bad clients are not just those who are not profitable. [00:52] Neil’s biggest red flag with clients: If they are rude to his team. [01:35] Why scope creep is another indicator of a bad client. [02:06] Unethical practices that Neil has fired clients over. [02:36] Misaligned expectations and why this a reason to let clients go. [03:17] If you decide to change agency direction, you should fire some clients. [04:09] That’s it for today! [04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Moz   Leave Some Feedback:    

5 Powerful Questions to Ask on Customer Surveys In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys. [00:33] Why customer surveys are so important for your business. [00:47] Leave an optional, open-ended question at the end of the survey. [01:22] The benefits of asking customers about what you could have done better. [02:04] A question to ask about referring customers. [02:51] Demographic questions that are important to ask.  [03:37] That’s it for today! [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comm

Business Lessons That Eric Learned from 2020 In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Eric Learned from 2020. [00:36] Eric’s biggest lesson: Turning inward and unlearning his programming. [01:24] How the turtle Eric got from Puerto Rico reminds him to slow down. [01:51] Overreacting is a lot better than not reacting. [02:26] Cut quickly and do it all at once – Another big takeaway from the year. [02:38] Even in the pandemic, people still crave human connection. [03:03] Media is still an incredibly high form of leverage. [03:09] The benefits Eric has seen spending more time on Twitter and YouTube.  [04:13] Communicate the overall vision of your activities to your team. [04:56] That’s it for today!

Business Lessons That Neil Learned from 2020 In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Neil Learned from 2020. [00:39] The biggest thing Neil learned: Double down on what’s working. [01:14] Hire multiple people for the same role and let them compete. [01:49] Don’t spend more money on ads; find out what you can give away for free. [02:47] You have to be patient and give things a few tries. [04:28] The importance of hiring people who have already done what you’re looking for. [05:55] You must give people a good severance if you let them go. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Lin

Top Five Marketing Lessons Learned in 2020. In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020. [00:46] Number one: Why not focusing on YouTube enough is a mistake. [01:58] Number two: Give more stuff away for free; it’s cheaper. [03:29] Number three: Why you should align all of your big projects. [04:24] Number four: Hire more fresh blood because they are more creative. [06:37] Number five: Creating content is the most high leverage thing you can do.  [07:49] That’s it for today! [07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast Anthony Po

Our Worst Marketing Mistakes of 2020 (+ What We Learned) In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned). [00:35] Why Neil’s biggest mistake was not posting enough personal content on social media. [01:57] What Neil noticed about his conversion rate when he put more personal content out there. [02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.  [03:41] That’s it for today! [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew Kat Cole   Leave Some Feedback:     What should we talk about

How the COVID Vaccine Will Affect Marketing In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing. [00:45] Current developments with the COVID vaccine. [01:10] Neil’s thoughts on how the vaccine will be rolled out. [01:58] Not everyone will take the vaccine, so marketing will become more online-focused. [03:16] Consumers have seen the value of online shopping, so they are likely to continue. [04:04] For the first time in history, digital marketing spending has surpassed 50%. [04:24] There are still big issues with the economy, which heavily affects marketing and sales. [05:22] Why Neil and Eric believe that you should still be cautious in 2021. [06:09] Be safe and take care of

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Why Your Emails Get Opened But Fail To Convert In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert. [00:56] Why the problem is not your email but the landing page thereafter. [01:37] Answering any final objections to purchasing on your landing page. [02:07] Metrics for what good click-through rates look like. [02:44] Questions to ask to optimize your click-through rates. [03:20] Using Crazy Egg and Hotjar to assess prospect behavior. [03:33] Using non-buyer surveys to

How To Write Emails That People Are Excited To Receive In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive. [00:34] Your goal for emails should be for people to be excited to receive the next one. [01:08] Asking people questions in emails to drive engagement. [01:28] Include content about timely topics in your emails. [01:51] Keep your emails short and to the point, and add a clickable link at the end. [02:22] Don’t provide the solution in the email, but at the other end of the link. [03:20] Some popular newsletters Eric reads. [04:08] Metrics from Neil about