Marketing School | Digital Marketing | Online Marketing

How to Make Your Brand Feel More Authentic In episode #1651, Neil and Eric talk about ways to make your brand feel more authentic. We find out about the power of having your audience see and hear you, and the benefit of being real and having faith that you will find your tribe. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make Your Brand Feel More Authentic. [00:39] How hearing a voice gives you an immediate insight into authenticity. [01:19] The importance of being real when talking about your brand. [02:07] You will never be able to please everyone, so be yourself. [02:50] Examples of influencers who are authentic and have stuck to their guns. [04:04] That’s it for today! [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Clubhouse Will.i.am Paris Hilton Grant Cardone Oprah Winfrey Gary Vaynerchuk Logan Paul Ja

Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?' Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What All Bestselling Book Launches Have in Common In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What All Bestselling Book Launches Have in Common. [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource. [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric. [01:54] The Lindy Effect and the importance of having a book that stands the test of time. [02:32] Why Neil wouldn’t write a book again. [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose. [04:13] That’s it for today! [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Hustle ResultSource How to Win Friends & Infl

Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Market Your Book Without an Audience In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Market Your Book Without an Audience. [00:49] Why podcast interviews are one of the best ways to promote your book. [01:44] Audio is a powerful way to build relationships with people. [02:04] Eric’s approach to setting up his podcast tour for his upcoming book. [03:24] How Eric got booked on 25 podcasts through Clubhouse.  [03:58] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Hustle Leveling Up Chartable Clubhouse   Leave Some Feedback:     What should we

Do Fractional SEOs Work? In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Fractional SEOs Work? [00:30] What ‘fractional’ means in the context of employees. [01:20] Rather hire a contractor than a part-time employee. [01:54] Fractional employees can’t go all-in and gel with a company [02:22] If you can’t afford contractors, hold off until you are ready. [03:00] That is it for today! [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Charlie Munger   Leave Some Feedback:     What

Funnels Vs. Cycles In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Funnels Vs. Cycles. [00:27] Explaining what a funnel is and the major problem with it. [01:13] How a cycle differs from a funnel in terms of its timeline. [01:45] Funnels eventually end, whereas cycles never do. [01:52] Marketing companies are good at acquisition and weak at retention. [02:38] Some of the benefits of improving retention. [03:16] Why even 5% churn is not sustainable at all. [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do.  [04:41] That’s it for today! [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:

Today we are going to talk about 5 Creative Ways to Use Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Sneaky Ways to Decrease Your Facebook Ad Costs In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs. [00:25] Finding successful strategies your competition use on Facebook Ad Library. [00:59] Getting people to engage more using the double-edged sword of controversy. [01:36] Collecting leads on Facebook itself instead of via your website. [01:52] Another double-edged sword: Widening your targeting. [02:14] Drive traffic to an educational piece

The Hidden Importance of Reputation Management In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Importance of Reputation Management. [00:35] What is reputation management? [00:49] Making sure people see positive things when they see you online.  [01:48] How to correct your reputation if it has been damaged. [02:10] You can’t please everybody. [02:56] Hacking Google versus generating goodwill. [03:14] ‘Neutral’ ways of reputation management. [04:06] That’s it for today! [04:07] To stay updated with events and learn more a

Today we are going to talk Why It's Better to Get Rich Slowly? Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?' Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What MrBeast Burger Tells You About The Future of Influencer Marketing In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing. [00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once. [01:10] How much per year MrBeast’s burger joints will make. [01:18] The notion that influencer marketing will blow up very soon. [01:36] Brands that have used influencer marketing effectively. [01:55] What brands that have been unsuccessful with influencer marketing have got wrong. [02:33] What clout kitchens are and how they combine a back-end

In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Easy Analytics with Iris Shoor. [00:56] An introduction into Oribi; a more accessible

How to Build a Community That Lasts In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Community That Lasts. [00:29] The definition of a community and why it is so important. [00:55] Why Neil recommends reading books about how churches and cults build their community. [01:15] What happened when Neil and Eric had their first live event. [02:17] People like belonging to something they believe in. [02:28] Why your first 1000 followers are the most important when building your community. [03:18] Community is a form of media and, therefore, a lever.  [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Social Capital Chamath

How to Hook People to Clicking In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hook People to Clicking. [00:29] Defining hooking in the digital marketing space. [01:17] The headline and thumbnail of YouTube videos are more important than the content. [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing. [03:22] How Eric researches headlines that hook people best. [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it. [05:25] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Creator Economics MrBeast Clubhouse   Leave Some Feedback:     What should w

The Difference Between Neil & Eric’s Agency Models In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models. [00:45] Neil built his agency around his goal to hire people he would like to work on his projects. [01:05] Another goal of Neil’s around building an agency that can serve clients globally. [01:28] A third goal of Neil’s agency: being scale-agnostic. [01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources. [02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month. [02:54] The role of the traffic that Neil

7 Marketing Apps and Tools We're Excited About for 2021 In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021. [00:30] Number one: Copysmith, a tool that can help with captions and headlines. [00:50] Number two: SparkToro, a platform that helps you discover what your audience reads [01:32] Number three: AlsoAsked, which allows you to discover questions people are asking. [01:58] Number four: Clubhouse, an easy way to get followers if you have time. [02:14] Number five: Exploding Topics, which gives you insights into trending topics. [02:30] Number six: reMarkable, a modern note-taking paper replacement. [02:51] Number seven: Descript, a tool that helps streamline video and audio editing.

Clubhouse Stories In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Clubhouse Stories. [00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up. [01:48] Why people are spending hours growing their Clubhouse following. [02:29] The amount of time Eric spent on Clubhouse and his choice to scale back. [03:08] The value of establishing yourself on a platform early on. [03:30] Eric’s experience on Clubhouse with a famous DJ, BT. [04:29] There is a lot of room for serendipitous encounters on Clubhouse. [05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following.  [05:51] Like bitcoin, Clubhouse will probably be zero or hero. [06:00] That’s it for today! [06:00] To stay updated with events and learn more about our master

The 7 Hottest Marketing Trends for 2021 In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021. [00:29] Communities are getting bigger and bigger; leveraging community as media. [01:57] Content updating will be a bigger hire than content creation. [02:55] Leveraging the power of AI for writing copy. [03:45] How length standards are changing regarding text-based and video content. [05:03] Solutions for automated accounts based marketing. [05:44] Adapting to the rise of voice search and voice commerce. [06:27] The rise of subscription-based business models and platforms. [08:00] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the