Marketing School | Digital Marketing | Online Marketing

The Quickest, Easiest Way To Connect With Top Influencers In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers. [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks. [01:44] Build lasting, two-way relationships by offering a lot of free help first. [03:18] The concrete results that Eric got by using his quick approach. [04:39] How your approach to connecting with influencers changes as your clout grows. [05:08] That’s it for today! [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.   Link

7 Marketing Trends We're Excited About for 2021 In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021. [00:29] The possibilities of recording on Clubhouse; even more to look forward to! [00:52] Instagram Live interviews and why we can expect more and more of these. [01:17] The power of community and the rising tied that raises all boats. [01:53] Why free tools might surpass the popularity of content marketing this year. [02:19] The comeback course that email newsletters are on right now. [02:57] The steady and strong rise of voice technology and particularly voice search. [03:50] What's old is now new; the continued value and growth of YouTube.  [04:18] That is it f

7 Marketing Tools We Love For 2021 In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools We Love For 2021. [00:30] The usefulness of Lately for optimizing your content. [01:08] How Recurly can help you with your subscription management. [02:00] The rise of meme culture and tools like Piñata Farms for meme creation. [02:27] Compiling and collating all your relevant data in Google Data Studio. [02:54] The power of the Circle community for content creators. [03:13] Get ready for the revamped version of the All in One SEO pack for WordPress! [03:35] Metadata for account-based marketing; finding specific targets.  [04:03] That is it for today! [04:24] Go to http://marketingschool.io/pro for a

When You Should Consider BUYING Email Subscribers In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers. [00:27] Different ways of buying email subscribers. [00:46] A method of buying subscribers we don’t recommend. [01:08] Advertising on the email lists of your competitors. [01:53] How to look at your numbers to see if paying makes sense. [01:53] Ways some of the best newsletters are incorporating this strategy. [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs. [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.   Links Men

How Email Marketing Will Change in 2021 In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Email Marketing Will Change in 2021. [00:27] The ability to sell or purchase products from within an email. [01:58] Bundled subscriptions that will emerge in the newsletter space. [02:51] That’s it for today! [02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1. Links Mentioned in Today’s Episode:   Lululemon Substack Verge TechCrunch Apple Pay   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short

Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business' Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 SEO ‘Quick Fixes’ To Boost Your Site Today. In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.  These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today. [00:27] Put both your static and dynamic content on your CDN. [01:30] Update your content to boost your site’s traffic. [01:56] Make your website as user-friendly as possible. [02:33] Use the Ahrefs SEO Health Tool to check your SEO score. [02:51] Get the top ten pages from Google Search Console and link to them in your blog. [03:15] That’s it for today! [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.   Links Mentioned in Today’s Episode:   Google Page Insights Pingdom Con

Why Google Is Re-Ranking Your OLD Content? In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content? [00:29] When you produce content, its ranking can fluctuate over time. [00:59] Some content, like events, is timebound but other things are evergreen. [01:37] Keep things updated and fresh, even just the videos, images, and UX. [02:09] You have to think about whether you are creating the best experience possible. [02:22] Look at the keywords on old posts and see how they rank. [02:45] That’s it for today! [02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links

Google’s Top 3 Major Ranking Factors for 2021 In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021. [00:30] Number 1: User metrics, usability, and user experience. [01:35] Google’s job is to deliver a good search experience so they can run ads. [02:10] Number 2: Think long-term, similar to how investors think about compound returns. [02:54] Number 3: Keep your content up-to-date and fresh. [03:59] What can we be doing better on this podcast? Text us!  [04:19] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments be

How To Level Up In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Level Up. [00:50] Today is the launch day of Eric’s book, Leveling Up! [00:54] Learning to see life and work as a game. [02:04] If you focus on money, it is hard to make it. [02:25] Learn to think in decades, but keep hustling short term. [02:51] Mistakes are fine as long as you learn from them. [03:11] Nothing in the world is new; so copy, but remix things. [04:01] Using the concept of the wealth ladder to leverage your current situation and level up. [04:51] Be patient and consistent and understand compounding effects. [06:30] Visit levelingup.com to purchase Eric’s

How to Spend $100 on Amazon Ads and Get $1,000 Back In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back [00:30] Generate good reviews because they lead to more purchases over time. [01:27] Amazon has the most searches in the e-commerce space. [01:38] Advertising on Amazon is still simplistic and there are different ad formats. [02:19] Spending money on ads delivers ROI in the long run, so be patient. [02:32] Start with a great product and the ROI will follow. [02:41] Use retargeting to help your conversions more. [02:50] Visit levelingup.com to purchase Eric’s new book!   Links Mentioned in Today’s Episode:   Leveling Up   Leave Some Fee

How to Get 5-Star Reviews Organically on Amazon In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon. [00:28] Why your Amazon reviews are important! [00:59] Ways that people are gaming the system in order to get good reviews. [01:34] Utilizing the power of ambassadors for your business or product. [02:35] Listening to feedback and comments to boost your average review score. [03:12] A useful tool for bulk review requests. [03:52] The place of patience in this endeavor; it takes time! [04:24] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more info

How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention! In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into wh

5 Email Marketing Tips for Book Launches In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches. [00:29] The power of bulk sales for books and tiered offers for customers. [01:25] Using pieces from a book as content to send to your email list. [01:59] Deadlines, countdowns, and contests as a launch date approaches. [02:29] Growing your list by connecting with peers and useful partners through cross-promotion. [02:57] Creating ambassadors and offering incentives for interested parties from your community. [04:08] That’s it for today! [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

Will Clubhouse Stand The Test of Time? In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will Clubhouse Stand The Test of Time? [00:28] Clubhouse's recent billion-dollar valuation. [01:05] Heavy usage early on and the numbers game as it grows over time. [02:02] The question of moderation and how this might play out in Clubhouse's rooms. [03:02] Recording rooms, avoiding ads, and the possibility of monetization. [04:45] Plotting the likely future of Clubhouse, and the size to which it might grow. [05:00] A smart strategy from Eric for growing your network on the platform! [05:41] Strong oration mixed with the potential

1 Metric That Reveals If Your Page Is Actually Converting In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting. [00:29] Why conversion rates are relative thus not fully truthful. [00:49] Rather assess how much revenue you are generating per visitor. [01:35] Different ways to use to increase your average revenue per user. [02:02] Find purchasing objections customers have, and answer them. [02:18] The relationship between price, conversions, and profitability. [02:35] You can close deals using DMs too. [03:27] That is it for today. [03:28] Go to levelingup.com t

When Is Page Design More Important Than Copywriting? In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is Page Design More Important Than Copywriting? [00:29] Copy is responsible for conversion, but sometimes page design is more important. [00:45] Why page design is so important in your checkout process. [01:15] Design has to be consistent across the different platforms you use. [01:52] User experience is a key part of good design. [02:36] Airbnb and Apple are standout examples of companies with carefully considered design. [03:36] Great design is the product of meticulous decision-making. [04:08] That’s it for today! [04:08] To stay updated with events and learn more abo

7 Small CRO Tweaks That Had BIG Impacts In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts. [00:30] Number 1: Insert a countdown timer somewhere on your page. [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’ [01:03] Number 3: Add personalization to the page. [01:40] Number 4: Look at what Legion Athletics does with price per serving. [02:13] Number 5: Include an extra pop-up on the page to see magic happen. [02:24] Number 6: Make your checkout two steps instead of one. [02:45] Number 7: Figure out ways to add order bumps.  [03:09] That’s it for today! [03:09] To stay updated with events and learn more about our m

The 1 Habit That Will Grow Your Personal Brand In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand. [00:27] Get out there and push your brand on social media consistently. [01:05] You are not necessarily going for home runs every time you make content. [01:55] It takes two to three years to build an audience. [02:29] Consistency stacks on itself and ultimately leads to results that stick. [03:20] Overnight success takes years to happen. [03:34] That’s it for today! [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Clubhouse Michael Jordan Leveling Up   Leave Some Fe

3 Ways to Restore Lost Trust with Your Audience In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience. [00:29] Number one: Confront what happened and tell people how you will fix it. [01:20] Number two: Go above and beyond when trying to restore trust. [02:10] Number three: Give it time and keep pushing forward. [02:52] If things get super dire, you can always totally rebrand. [03:18] That’s it for today! [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   BP Spectrum Verizon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did