Marketing School | Digital Marketing | Online Marketing

How To Hire A Community Manager In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How To Hire A Community Manager. [00:27] Community managers keep your community organized, clean, and active. [01:01] Why communities are so much more robust than audiences. [01:34] Find community managers on community.club. [01:48] Your competition’s community’s active members make good managers. [02:34] How to vet a community manager candidate. [03:31] Look for people who are social and good at writing! [03:38] That is it for today! [03:39] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   community.club   Leave Some Feedback:     What

How Do NFTs Fit In With Marketing? In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Do NFTs Fit In With Marketing? [00:54] What are NFT’s? [01:22] Beeple’s recent sale of his NFT for $69M. [02:01] How influencers can leverage their reputation to make money from NFTs. [02:55] How NFTs play on the human desire to collect things. [03:22] The value of being an early adopter. [03:38] Where you can buy and see predictions about NFTs. [03:51] All the different ways to make money from NFTs. [05:18] That is it for today! [05:19] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Logan Paul Beeple OpenSea C

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:    

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:  

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content. [00:40] The idea behind Rand Fishkin’s article that inspired this episode. [00:56] Differences between beginner and expert content. [01:20] There are different levels of amplification based on different content. [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it. [02:14] Content either gets backlinks and social shares or search traffic, not usually all three. [02:28] The type of content that sits at the beginner-expert nexus. [03:22] Expert content takes time to produce but people will want to share it.  [03:43] The type of content you produce depends on so many factors.

Ahead of the Curve Internet Marketing with Lucas Lee-Tyson In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas

In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success. [01:00] What Neil could have done differently after his book was released. [01:30] How to sell your book using a Click Funnel. [02:15] Offer buyers the book for free but add in upsells into their click funnel. [02:33] Making a journal accompanying your book which you use as your upsell. [02:33] Working in a system for recurring revenue where the book is at the top of the funnel. [04:30] That is it for today! [04:31] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Click Funnels Self-Publis

In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse [01:05] The Clubhouse room that Eric organized to promote his book. [01:27] The number of people that showed up online. [01:27] Promoting levelingup.com in the room which has bonus bulk sale offers. [02:33] People who changed their profile pictures to receipts they got after buying the book. [02:59] How genuine the voice testimonies to Eric were.  [04:18] What people who don’t have audiences like Eric’s should do first. [05:53] That is it for today! [05:54] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode: Le

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That [00:30] Social platforms are auction-based, meaning prices will keep going up. [00:58] Optimize conversions to squeeze more revenue out of each visitor. [01:32] Experience a new form of shopping and selling using B8TA. [02:10] Experiment with product-led growth instead of paying per click. [03:38] The compounding effects of a solid SEO strategy. [03:47] Targeting people based on what parts of your site they interact on. [04:10] Rotating between different versions of an ad. [05:46] Partner with relevant products and

In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money. [00:39] Why to consider buying a business in the first place. [01:22] The story of Single Grain; the merger and acquisition, and lessons learned. [02:15] Finding the money through different means that will suit you. [02:50] It's not as hard as you may think if you find the right business. [03:20] Buying businesses at a small scale and building from there. [04:11] There are so many different financing options to look into! [03:30] Helpful resources for getting into the business acquisition game.  [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to l

The Best Social Channels for Organic Growth In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Social Channels for Organic Growth [00:35] Build your following organically using visual posts on Pinterest. [01:13] The reach LinkedIn offers, especially in the B2B space. [01:49] Quora ranks high on google, so answering Quora questions can get you followers. [02:36] Don’t forget about YouTube, the second largest search engine in the world. [03:16] TikTok is offering big reach so they don’t get crushed by Instagram. [03:35] New features on social platforms get more love. [04:15] Exploring YouTube shorts and Snapchat spotlight. [0

Should You Self-Publish Your Book or Go Traditional? In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional? [00:30] The differences and pros and cons between traditional and self-publishing. [01:46] Why traditional publishers can be annoying. [02:25] Traditional publishers help you publicize your book. [03:03] Limitations to the freedom of the author who publishes traditionally. [03:38] How Eric is getting the best of both worlds using hybrid publishing. [04:40] That’s it for today! [04:44] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episo

Ask Yourself This Before You Post on Social Media In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media. [00:30] Would you re-share this piece of content if someone else shared it? [01:47] Algorithms show your content less if it tends to get low engagement. [02:08] Aim for content that is informative, concise, and to the point. [02:48] Why Eric loves Warren Buffet’s annual letters. [03:13] Don’t push out content that is mediocre. [03:40] That’s it for today! [03:37] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in To

In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Stand Out on Social Media in 2021. [00:37] How trends change and the value of zigging while others zag. [01:17] Look for what is doing well and latch onto that type of content. [02:18] How this podcast has differentiated itself. [02:45] Jumping onto platforms while they are still young. [03:38] Bringing back older trends that end up functioning like new ones. [03:53] That’s it for today! [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.   Links Mentioned in Today’s Episode:   Gary V Chris Do   Leave Some Feedback:   What should we talk about next? Please let us know in the comme

5 Powerful Ways to Monetize Your Blog Fast In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast. [00:30] Use affiliate products that you add links to on your blog. [01:01] Add tracking pixels; companies pay a lot for the data they gather. [01:33] Sell native ads. [02:10] Add a consulting page to your website. [02:42] Sell courses that relate to your topic. [03:17] That’s it for today! [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.   Links Mentioned in Today’s Episode:   Clutch   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

How to Rank Higher By Writing Shorter Content In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content. [00:35] Why word count is not everything! [01:04] Focussing on user experience as a way to rank higher. [02:04] Aiming for the 'rank zero' position and getting a snippet featured! [02:53] The power of linking to other articles and branching out into related topics. [03:27] Including multimedia in posts to aid the ranking of your content. [03:45] The power pages concept; creating useful sub-topics under a larger banner. [04:59] Go to levelingup.com to order a copy of Eric's new book! Links Mentioned in Today’s Episode:   ClickFlow Be

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021? [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean. [01:14] Ways in which the technique is still working and how it is being misunderstood too. [02:37] Word count is not the most important thing, it's about value. [03:54] The example of Wikipedia and why this proves the importance of updating content. [04:37] Usability, links and more to improve you traffic! [04:56] That is it for today! [04:59] Go to marketingschool.io/pro for 14 days free in our marketing commu

What’s Google’s #1 Ranking Factor for 2021? In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What is Google’s number one ranking factor for 2021?  [00:41] Google is all about showing websites with the best user experience. [01:20] We define what user experience is. [01:56] What core web vitals are. [02:52] Think about what kind of user experience you enjoy. [03:10] What usability really means. [03:37] That’s it for today!   Links Mention

Will AI Content Writers Replace Humans? In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will AI Content Writers Replace Humans? [00:44] AI copywriting tools built off GPT-3. [01:06] The lack of creativity of AI copywriting and how long this will take to fix. [01:47] The one thing you cannot take away from humans is creativity. [02:22] While it wont replace the best humans, there are indisputable uses for AI. [02:45] Will AI copywriting tools actually save time? [03:17] How will competing tools survive when they are built on open-source tech? [

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil’s process for building traffic. [02:15] Find the keywords your competitors rank for