Marketing School | Digital Marketing | Online Marketing

How to Talk Directly to Your Customer's Desires In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Talk Directly to Your Customer's Desires. [00:27] Early lessons in 'product/market fit'; getting to grips with your customers. [01:33] Getting out of a vacuum and meeting your customers where they are. [03:38] The power of customer conversations for understanding your business! [04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:   Sean Ellis Survey The Mom Test Levels Superhuman Leveling Up Podcast April Dunford Obviously Awesome   Leave Some Feedback:     What should we

Our Most Profitable Marketing Funnels Revealed In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed. [00:47] Neil's experiences with webinars and the lessons he learned about his audience. [01:49] A simple model that starts with content creation and promotion. [02:55] Differences between funnels and cycles; adopting a longer-term vision. [03:34] Learning in public and why Eric has used this to build an audience. [04:27] Offering value and assistance and the organic opportunities that can result from this. [05:24] Doubling down on your own strengths to boost business. [05:33] Go to https://marketingschool.io/pro for 14 days free

What's Neil and Eric's Biggest Marketing Regret? In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret? [00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot. [02:02] Eric's regrets around focusing on too many different channels. [03:24] Mistakes are a part of business; learning from them is what counts. [03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community! Links Mentioned in Today’s Episode:   HubSpot Dharmesh Shah   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a sh

What Marketing Channel Has the Best ROI? In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channel Has the Best ROI? [00:33] The results of Neil's survey on ROI: the power of SEO! [01:27] Compounding effects of organic traffic through quality content. [02:34] Weaker short term ROI from SEO and sticking it out through this. [02:35] Why conversion rate optimization ranks highest as an overall channel. [03:33] Links between SEO and the mindset of an investor. [04:07] That’s it for today! [04:13] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Clubhouse  Clearbit    Leave Some Feedback:    

Instagram VS LinkedIn – What’s Better For ROI? In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI? [00:39] Main channels where Instagram beats LinkedIn and vice versa. [01:05] It depends on where your audience is. [01:10] Why LinkedIn works best for both Eric and Neil [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Spr

The Difference Between Audience VS Community In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Audience VS Community. [00:27] Audiences are not as engaged and active as communities. [01:24] Why Eric puts effort into fostering community. [02:08] The idea that communities are like motes and how to build one. [03:16] Why people flock to like-minded communities. [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Greg Isenberg community.club Jayson Gaignard   Leave Some Feedback:     What should we talk about next? Ple

The Genius Growth Strategy of Logan Paul and Charli D’Amelio In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio. [00:35] Starting on one channel and then diversifying. [01:20] Focusing on other business strategies after blowing up. [02:00] Use one channel to promote your content on another. [02:56] Early adopters have a huge advantage. [03:40] Applying this concept to business more generally. [04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Logan Paul Charli D’Amelio   Leave Some Feedback:     What should we talk about next? 

How Culture Helps Scale A Company In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Culture Helps Scale A Company. [01:00] The top CEOs in the world are obsessed with culture. [01:20] Types of activities that fall under culture. [01:37] Keeping everybody marching in the same direction. [02:00] Neil’s approach to building culture at Neil Patel Digital. [03:10] How to recruit people and see if they are a good fit. [04:00] Eric’s approach to finding out if job candidates have long-term vision. [05:07] Mirroring the approach to culture found at the great companies. [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s

How to Build The Best Team In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build The Best Team. [00:28] How Neil and Eric’s mindsets about teams have changed over time. [01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times. [02:33] Businesses are not built off of one person; it takes a team. [03:17] What Andrew Wilkinson means by lazy leadership. [03:58] Advice on how to incentivize A-players. [04:33] Always be on the lookout for talent on various platforms. [05:00] Hiring is one of the most important levers in your business.  [05:28] That’s it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

What Eric and Neil Would Invest In In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Eric and Neil Would Invest In. [00:26] Why Neil and Eric are talking about investing. [00:52] The value of understanding macroeconomics and valuable educational resources. [01:54] Why Eric is interested in buying more cashflow at the moment. [02:48] Neil’s interest in buying media and the growing value of it. [03:19] Find websites similar to yours and see how they are monetizing.  [04:03] That’s it for today! [04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   George Gammon   Leav

Are Coaches and Course Creators Scammy? Biz Ops In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops [00:34] What Jason Calacanis said on Clubhouse about coaches and courses. [01:00] There are scammy coaches and courses and legitimate ones. [02:36] Legitimate courses help people who might not have access to other opportunities. [02:55] When you feel pressure in a course, that is usually a red flag. [04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam. [04:58] Who Eric’s business coach is and the importance of vetting a coach properly. [05:42] You can easily do research about courses and coaches that might be scams.  [05:50] That’s it for today! [05:50] To stay updated

How to Collect Feedback That Matters In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Collect Feedback That Matters. [00:29] What we mean by ‘feedback that matters.’ [01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made. [02:08] The importance of getting feedback during the right phases of people using the product. [03:11] Lessons from The Mom Test about collecting feedback. [03:30] What Eric learned from Rahul Vohra about feedback and customer development. [04:07] Eric’s experience with Levels and how they did their surveys. [04:36] Some tools you can use to conduct your surveys.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketi

7 Marketing Predictions In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Marketing Predictions. [00:30] We will see an NFT bubble in the short-term. [00:59] Voice search commerce will explode. [01:30] Communities are stronger than audiences. [02:03] People will build media companies before they build businesses. [02:49] You will see a lot more M&A activity. [03:21] Podcasts will overtake video. [04:07] Tracking will subside more and more. [04:47] That is it for today! [04:48] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’

Is SEO Dying in 2021? In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Is SEO Dying in 2021? [00:30] Many believe that SEO is dead, but are they right? [00:56] SEO is harder for newer companies, but it does well long-term. [01:30] Findings of AJ Kohn’s survey on SEO. [02:33] Buying websites that are under-monetized and taking advantage of SEO. [03:07] If you have no resources, start where organic reach is strong [03:54] That is it for today! [03:55] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Eric Siu on Pomp Podcast AJ Kohn on Twitter  

Today we are going to talk about how to grow fast on Youtube Shorts! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Grow Faster On LinkedIn In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How To Grow Faster On LinkedIn. [00:50] Consistency is important. [01:33] Post unique industry research. [02:06] Put your Instagram carousels in PDF form on LinkedIn. [02:25] Keep sentences short so users click the ‘more’ link. [03:13] Post content that asks questions and encourages engagement. [03:54] That is it for today! [03:55] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Marketing Millennials Gong   Leave Some Feedback:     What should we talk about next? P

7 Marketing Trends We Are Excited About In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Marketing Trends We Are Excited About. [00:32] Investing in cohort-based courses. [01:25] Podcasting is starting to get bigger in places where it wasn’t before. [02:42] The drop-in audio feature should expand even more. [03:22] Expanding your audience by translating your content. [03:57] Pollution in the NFT space for the next few years. [04:32] Hosting your podcast on the Live feature of different social platforms. [05:11] The organic reach of shorter format videos. [05:59] That is it for today! [06:00] Go to marketingschool.io/pro to learn more about our free

The Cons of Clubhouse In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: The Cons of Clubhouse. [00:54] The tendency for people to lie and boast about their success. [01:45] You have to be logged in on Clubhouse to get attention. [02:42] Excessive Clubhouse time ruins your good habits. [03:55] The juice is not worth the squeeze. [05:07] You can be banned by saying offensive things. [05:43] That is it for today! [05:44] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Craig Clemens Golden Hippo Marie Forleo   Leave Some Feedback:     What should we talk about next? Please let us kn

In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there

7 Ways To Grow Fast On Clubhouse In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse. [00:40] Stand out by hosting your own rooms. [01:12] Cross-pollinate audiences by doing interviews on Clubhouse. [02:12] Grab extra airtime by talking for as long as possible. [02:38] Consistency is as important on Clubhouse as on other social media. [03:21] Use old earphones to make farming less distracting. [04:15] Quotes do well on social media, so drop knowledge bombs. [05:08] Remembering to repurpose Clubhouse content on other channels. [05:45] That is it for today! [05:46] Go to marketingschool.io/pro to learn more about our