Marketing School | Digital Marketing | Online Marketing

How Media is The New Marketing In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Media is The New Marketing. [00:25] Different forms of media: anything with tons of readership. [00:50] How media is a form of leverage. [01:18] Why media is a moat around your business. [01:34] Examples of different businesses buying communities. [02:40] Marketing to your audience without using ads. [03:12] The extra control you have by using media to market. [04:04] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Naval Ravikant HubSpot Business Insider My First Million The Hustle Morning Brew   Leave

5 Easy Ways to Diversify Your Income In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Easy Ways to Diversify Your Income. [00:27] The value of diversifying businesses, income streams, and marketing. [01:12] Different ways to diversify marketing to earn separate income streams. [01:47] How to build a service business to reach seven income streams. [02:28] Ways to measure if you need to add new income streams. [02:51] Hiring staff to add extra streams of income. [03:19] Using partnerships to expand without putting in too much cash. [03:34] How to buy other media properties or websites. [04:11] Text us at 310 349 3785 for updates and feedback. Links Mentioned in To

Why You Need to Remove Yourself From Your Business In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business. [00:30] Lessons Neil learned in his early days of running a business. [00:49] You won’t grow your business unless you implement systems. [00:57] The value of hiring staff that is smarter and better than you. [01:10] Replacing yourself using premier staff and systems. [01:54] The three jobs of the CEO: vision, recruiting, and financing. [02:56] Measuring your time using Dan Sullivan’s task prioritization chart. [03:53] Even if you are the best, you are only one person.  [04:00] What to look for in people you intend to hire. [04:20] Check out marketingschool.io/pro and join our community

Why NFTs Will Impact the Future of Marketing In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing. [00:45] Recent lucrative NFT drops and the dynamics involved. [01:00] NFTs are creating more buzz and revenue for already famous names. [01:41] The leveraging that happened in the example of the burned Banksy NFT. [02:20] You can use NFTs to sell access to tiered services and products. [03:32] How people can recoup their costs by reselling NFTs. [03:53] Resources to help you learn more about NFTs. [04:43] The parts about the NFT craze that are here to stay. [05:03] How the blockchain is creating scarcity around NFTs. [0

5 Ways to Leverage Twitter to Build Your Network In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network. [00:33] DM people to collaborate with them. [01:10] Reaching out to people tweeting on competitor URLs. [01:50] Writing tweet storms to maximize reach. [02:50] Do some targeting Twitter advertising. [03:24] Use Twitter lists and condense your Twitter focus. [04:02] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Michael Dubin Josh Constine hunter.io Shaan Puri Tweet Storm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Co

5 Trending SEO Hacks You Need To Start Using In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using. [00:29] Optimizing your site for more voice traffic. [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness. [01:44] Advanced posts generate more backlinks, improving authority. [02:35] Look into ‘on SERP (Search Engine Results Page) SEO’. [03:28] Getting backlinks by releasing free tools. [04:21] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode:   Jetson.ai What is E-A-T? 'The New Way To Blog' CodeCanyon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so,

How to Get a Great NPS Score in 6 Months In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Great NPS Score in 6 Months. [00:27] What is NPS or Net Promoter Score? [01:08] How to incorporate feedback from people who leave bad reviews. [01:55] Getting a better NPS score is not just about improving one thing. [02:20] Separating the signal from the noise. [02:34] How Eric runs his NPS measuring automatically. [03:47] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Ask Nicely   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below D

How to Find Great Employees on LinkedIn In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Employees on LinkedIn. [00:32] Using referral recruiting and how to do this. [01:00] Giving team members a bonus for referring their friends. [01:26] Poaching staff from your competitors. [02:40] Finding great leads on Clubhouse. [03:17] Keeping in touch with great people who aren’t ready. [03:53] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   SaneBox   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads. [00:28] LinkedIn ads are expensive but convert better for B2B than most channels. [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run. [01:55] The organic reach on LinkedIn is great. [02:00] Strategies for advertising and finding new clients on LinkedIn. [02:50] Allocating not just advertising but social budget to LinkedIn. [03:19] Please rate, review, and subscribe to this podcast!   Links

Should You Buy a Business as a New Entrepreneur? In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur? [00:30] The value of making rookie mistakes before buying a business. [01:45] The mistakes Eric made in the first few businesses he bought. [02:56] Making junior mistakes can bring a higher level business down. [03:08] If you don’t beat your current level, you cant get to the next one. [03:19] Please rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did yo

How to Spend Less Time on Your Phone (and More Time Building A Business) In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business). [00:30] Why trying to do business on a phone does not work well. [00:45] How to monitor the time you spend on your phone. [01:30] Eric’s experiences with too much screen time after using Clubhouse. [02:18] How screen time compromises higher leverage activities. [03:04] Only using your phone for the most important things. [04:23] Remembering to enjoy the moment and life’s important th

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what a tech marketer is and the work they do. [00:35] Eric’s experience working at a variety of tech companies. [01:23] Why tech marketers are good at acquisition and outstanding at retention. [02:22] Neil’s top tip for being a great tech marketer: get good at tech! [03:13] What to do if you want to go to the next level as a tech marketer. [03:52] The peer groups Eric held at his home when he was 26. [04:29] It’s all about reframing and mindset if you want to make it to the top. [04:43] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School si

How to Go Beyond Being an Internet Marketer In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being an Internet Marketer. [00:32] Skills and niched knowledge a great internet marketer would typically display. [00:57] Characteristics of scammy marketers who think short-term. [02:09] How internet marketers approach acquisition and retention. [02:40] Be a great internet marketer by starting with your passion. [03:20] What long-term thinking involves and the gains it offers. [04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode:   Coffeezilla Gary V   Leave Some Feedback:    

Is Everything Right From This Podcast? In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Everything Right From This Podcast? [00:28] Should you agree with everything we say? [00:55] We are constantly learning and open to new information. [01:08] Testing whether the things we say work for you or not. [01:35] Using this podcast as one of many sources to get 1% better each day. [01:55] We don’t know everything but do use data as our guide. [02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy. [03:31] Accepting that nothing one does will be 100% perfect. [04:01] Don’t forget to rate, review, and subscribe to th

How to Set Your Blog Apart from the Rest In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Your Blog Apart from the Rest. [00:35] There are over a billion blogs out there, so it's a competitive space. [00:50] How unique expert content can help set your blog apart. [01:24] Why Brian Dean is a good example of someone who produces expert content. [02:05] Different ways you can go about creating unique content. [02:47] It is not just about creating new content; take the time to update your old posts too. [03:26] Think about the full experience when people visit your blog. [04:09] Neil's most clicked on part of his website and what you can learn from it.  [05:06] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go

7 Marketing Tools to Help Level You Up In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools to Help Level You Up. [00:29] Tool 1: Sendoso, the platform that allows you to send gifts. [00:52] Tool 2: Attentive, an innovative text messaging solution. [01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale. [01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool. [02:00] Tool 5: Revealbot, a powerful tool to help automate your ads. [02:31] Tool 6: PicSnippets, which lets you customize your emails. [02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags.  [03:34] That’s it for today! [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing Sc

The Difference Between Organic Social Vs. Paid Social In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social. [00:44] Organic is what you get for free; paid is what you get when you spend money. [01:23] How you can use paid to help you get more organic traffic. [02:23] Eric's take on paid versus organic and how he leverages them. [03:30] Marketers often forget to double down on what's already working. [03:53] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   MightyScout   Leave Some Feedback:     What should we talk about next? Please let us know in th

How to Build an Email Newsletter From Scratch in 2021 In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021. [00:26] Current email trends that we have noticed around the rise of the creator economy. [01:58] Using blog content to grow over time and convert into traffic. [02:55] Creating quizzes and engaging content to grow an audience and engagement. [03:09] The strength of your offer is the number one factor for determining conversions! [04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   Substack Andreessen Horowitz Morning Brew Business Insider The Hustle HubSpot LeadQuizzes

Old Marketing That Is New For 2021 In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Old Marketing That Is New For 2021. [00:30] The impact of handwritten notes and letters as a means of communication. [01:24] Sending out signed copies of a book that you have published! [02:13] Utilizing old-fashioned texting as a way to get your message out there. [02:42] Do not forget about the television; this branch of advertising still works! [03:20] Making use of automated gifting services to show how much you care. [03:52] That’s it! [04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community!   Links Mentioned in Today’s Episode:   Audience Leveling Up Klaviyo Community Attentive Remitly Sendoso   Leave Some Feed

How We Would Do Blogging in 2021 In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Would Do Blogging in 2021. [00:29] The statistics that prove that blogging is not dead or dying! [01:05] Buying a blog when starting out to skip a few steps. [01:21] The difference between expert and beginner content. [02:34] Aiming for search traffic, and social shares and backlinks through diverse content. [03:18] The power of consistent content creation over an extended period of time. [03:34] That is it for today! [03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community! Links Mentioned in Today’s Episode:   The Paradox of Content Marketing to Beginners vs. Experts Ubersuggest    Leave Some Feedback:     What should we talk about next?