Marketing School | Digital Marketing | Online Marketing

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made. [01:14] Why you shouldn’t create short videos. [01:32] Avoiding topic jumping and posting infrequently. [02:33] Making sure not to discourage comments. [02:48] Remembering to add your offers as icons and pinned comments. [03:24] Organic strategies work better than running ads. [03:56] Testing different approaches by changing titles and thumbnails. [04:49] The value of explicitly telling people to subscribe. [05:09] That’s it for today! [05:10] Don’t forget to rate, review, and subscribe to this podcast.

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Podcast Growth Secrets for 2022. [01:08] How the My First Million Podcast grew to two million downloads per month. [01:42] The TikTok-based competition My First Million did and how successful it was. [02:17] What we do to grow the Marketing School Podcast. [02:35] Finding the most popular titles and making more content like that. [03:12] How the My First Million hosts use a Google document to riff off. [04:16] Running ads on different podcasts. [04:59] Appearing on other podcasts. [05:12] Asking guests to promote an episode in exchange for an interview. [06:05] That’s it for

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding an

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990. [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel. [01:08] The one thing that Neil did to take his subscribers to 100,000. [01:35] How creating a video a day will help you figure out what your audience likes. [04:40] That’s it for today! [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:    

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting. [00:35] The story of how we started this podcast. [01:00] Why podcasting won’t derive as much revenue as you expect. [01:20] How using an omnichannel method and effective branding helps your podcast. [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host. [02:13] Podcasting’s ability to help you access an entirely new audience. [02:50] Why podcasting is still a blue ocean, but it’s also challenging. [03:38] How offline events can energize your audience and community.  [04:10] Use a tool like Chartable to track your demogra

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build An Indestructible SEO Strategy. [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That’s it for today! [04:07] Don’t forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy. [00:25] The definition of a community-based marketing strategy. [01:01] Why building community doesn’t work unless you add value. [02:06] Examples of what we’ve done from a community-building standpoint. [04:18] That’s it for today! [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT. [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!   Links Mentioned in Today’s Episode:   Check out the Leveling Up NFT on Twitter:

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It. [00:27] Some of the ways that marketing is becoming more difficult. [01:10] Why you need to be willing to experiment. [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz. [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy. [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run. [05:18] That’s it for today! [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!   Links Mentioned in Today’s Epis

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing. [00:30] A quick recap of Web One, Web 2.0, and Web3. [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing. [01:46] Some of the ways that marketing has become more challenging. [02:35] How community builds retention. [02:50] The data protection that comes with Web3 and how this will affect marketing. [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. [04:25] That’s it for today! [04:28] Go to https://marketingschool.io/live to learn more!   Link

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere. [00:30] The great resignation and how it’s been affecting companies. [01:25] How retention affects your marketing team. [01:43] What we’ve learned from our exit interviews. [03:03] Why you should be helping your employees achieve their personal goals outside of work. [05:00] Why caring about your employees is crucial. [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [05:30]Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subs

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing. [00:30] Examples of some of the big brands that have been partnering with NFTs. [02:35] Why NFTs are here to stay. [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.  [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Adidas Bored Ape Yacht Club Nike Mattel Creations VeeFriends Tokidoki Leveling Up NFT on Twitter Subscribe to our premium podcast (w

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis. [00:25] A brief description of what defines a competitor analysis. [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors. [01:15] Using SEO tools to examine the ads your competitors are running. [02:07] How you can use tools like Moz for link opportunities. [02:34] How you can use SimilarWeb to give you a general view of what’s going on. [03:06] Use BuiltWith to analyze the tools your competitors are using. [03:20] That’s it for today! [03:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ubersuggest SEMrush Ahrefs Moz SimilarWeb BuiltWith Subscribe to

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert. [00:25] A breakdown of what lead magnets are. [00:57] How to offer something for free that other people normally charge for. [01:33] Why having a successful lead magnet means going to the extreme. [03:00] How to ensure that what you’re offering is relevant to the reader. [03:20] That’s it for today! [03:27] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   $100M Offers: How To Make Offers So Good People Feel Stupid Saying No  Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About. [00:30] How to use YouTube Live to host a virtual event. [01:03] Why you should use the post section to build community and how to access it. [02:03] How partnerships can foster community building. [02:49] Be sure to reply to comments and engage with people. [03:35] How to engage, and do calls for engagement within your video. [04:18] Why a pinned comment is so useful and how to use them.  [05:09] That’s it for today! [05:17] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Lea

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x. [00:30] Surveys are an excellent way to get feedback and improve your content [00:35] Ask people how you can make your content better. [01:05] Follow up with a question asking whether there is anything they’d like to add. [01:19] Ask who has the best content in your space. [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’. [02:09] How to use exit pop-up surveys to improve your headlines. [03:07] That’s it for today! [03:13] Take part in our survey at marketingschool.io/improve!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons o

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How). [00:30] Neil’s advice on how to remove yourself from your business. [00:37] Why you need to hire people who have successfully done the job before. [00:50] How to find your next hire on LinkedIn. [01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours. [03:18] The concept of working above the business. [02:35] Why it’s worth hiring an expensive executive if you have the money for it. [05:01] That’s it for today!

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022? [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto. [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet. [03:15] Why the old ways of marketing will slowly be phased out over the next few years. [03:55] Why now is a good time to get involved in the Web3 space. [04:30] That’s it for today! [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wh