Marketing School | Digital Marketing | Online Marketing

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services. [00:30] A quick summary of our services. [02:00] Organic social is one of the best ways to communicate with your customers. [02:37] Most platforms have a direct message function. [02:52] That’s it for today! [03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Cut These Meetings From Your Week to Focus. [00:30] Why you should cut any meeting where there are multiple people within your department. [01:30] How to audit your past meetings to determine which ones were useful and gave you energy. [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email. [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings. [04:03] That’s it for today! [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Slack Subscribe to our premium podcast (with tons of goodies!): https://www

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters. [00:25] What we mean by cultural values. [00:58] If people are operating based on different values, they’ll be going in opposite directions. [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team. [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable. [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people. [03:09] Creating short and simple values make them easy to remember and follow.  [03:37] If everyone knows the core

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In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term. [00:35] Why the number one method for building and retaining your audience is responding to people. [01:51] Why you need to consistently produce content while also improving. [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase. [04:18] That’s it for today! [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Coinbase Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.i

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Stories We’ve Never Shared Before. [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino. [02:44] The moral of Neil’s stories: slow and steady wins the race! [03:09] How Eric is using his network to grow his LinkedIn reach. [04:12] Two of Eric’s experiences building affiliate sites and what he learned. [06:19] That’s it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingscho

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Agency Partnerships Can Lead to M&A. [00:27] How a working relationship can lead to a merger and make one plus one equal three! [01:19] The importance of agency partnerships for laying the groundwork for M&A. [03:04] How important a solid diligence process before a merger or acquisition is. [03:37] Never do a deal in less than 30 days! [04:02] That’s it for today! [04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of good

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Structure Your NFT Project The Right Way. [00:50] As a founder you have to be the boots on the ground. [01:16] How Eric learned about how to structure his team. [01:51] Community managers, developers, artists, project managers,  [02:46] How often Eric has stand-ups with his team. [03:32] The three most important practices for structuring communications and promotions. [05:08] That’s it for today! [05:09] Go to https://marketingschool.io

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Actual Utility With an NFT Project. [00:39] Examples of NFTs that are more than a cash grab and offer actual utility. [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility. [04:15] How to know if people will value your NFT’s utility. [05:20] The three best NFT utilities in Eric’s opinion. [06:31] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned

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How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Community The Right Way. [00:54] Using community managers that understand your project. [01:41] You have to care about your community which requires passion. [02:48] How to care about your community properly. [04:03] You build a community one person at a time. [05:11] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Subscribe to our pr

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources b

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses? [00:32] The funnel structure for an older model for selling courses for $997 - $2,000. [00:58] Does this model still work? [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency. [02:49] Giving courses away and making your money on the back end. [03:27] Why some course marketers don’t think the numbers of the older model work anymore. [04:58] How other course marketers are still doing well u

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bringing Remote Employees Together Matters. [00:29] How remote Neil’s business is and how he incorporates meetups. [00:54] Eric’s structures concerning remoteness and why he values in-person events. [02:21] Why people who know each other work better and the positive effects of this. [02:38] That’s it for today! [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project. [00:45] Eric’s brief definition of NFTs. [00:47] Eric’s role in the recent bidding over a digital version of the constitution. [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution. [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’. [02:59] The lessons Eric has learned from his NFT Project. [03:11] You need good community managers when doing this type of NFT project. [04:06] The role of the artist in an NFT project.  [05:05] A breakdown of how to start an NFT project.  [06:20] That’s it for today! [06:27] Go to levelingup.com/whitelist to learn more about Levelin

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Key Questions To Ask To Get Better. [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you. [01:00] Why you should find out what you have a world-class talent for. [02:02] The benefit of uncovering what your weaknesses are. [02:20] Neil and Eric share what their teams rate as their biggest weaknesses. [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy. [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past y

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In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022. [00:25] Learn about the boom in voice search commerce as a multi-billion dollar market. [01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm. [01:46] Learn why SEO is becoming increasingly important across platforms. [02:50] That’s it for today! [03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? 

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why SEO Is An Unfair Advantage. [00:25] How SEO differs from paid advertising. [00:46] Why SEO is difficult to scale up and requires a lot of creativity. [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs. [02:06] How SEO forces you into long-term thinking. [03:23] The compounding effect of good SEO and why it gives you an unfair advantage. [04:07] That’s it for today! [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mention