Marketing School | Digital Marketing | Online Marketing

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?. [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another. [01:18] Neil’s perspective on strategies and tactics and why both are important. [02:17] A framework for how to incorporate tactics and strategies into your career timeline. [03:20] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year. [01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Yellow Pages Facebook

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs. [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid. [00:55] The role that status plays in these NFT purchases. [01:21] How celebrities can monetize their NFTs. [01:51] What endorsements from celebrities tell you about an NFT product. [02:36] That’s it for today!  [02:38] Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Bored Ape Yacht Club Ori

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think. [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers. [01:13] Neil’s predictions for the type of messaging advertisers will be pushing. [01:55] The role that influencers are expected to play at the Super Bowl. [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future. [04:02] That’s it for today!  [04:02] Don’t forget to rate, review and subscribe! [04:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Meta FTX Crypto.

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year. [00:30] The great resignation and how it’s been informed by the pandemic. [00:51] How the great resignation has affected our turnover rates and regrettable loss. [01:23] The current response rate and the immense amount of talent Eric has seen this year. [01:46] The struggle Neil has had recruiting people quickly enough. [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent. [04:55] That’s it for today! Don’t forget to rate, review, and subscribe! [05:03] Go to

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase. [00:32] How Neil would approach the spike in labor costs in certain sectors. [00:58] Some of the implications of overpaying for talent and what to do instead. [02:41] How to institute a signing bonus to compensate for a salary bump. [03:31] Why you should be patient and detach yourself from what other companies are doing. [04:09] That’s it for today! [04:14] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/class

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Win in a Down Market. [00:25] Our definition of a down market. [01:11] How things typically become more affordable in a down market and how to respond. [02:09] Why not panicking is key to persevering and thriving through a down market. [02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful. [03:14] That’s it for today! Don’t forget to rate, review and subscribe! [03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should w

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into h

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond. [00:30] How Mutiny can help you automate personalization on your site. [00:57] Use the AI tool Jarvis to automatically generate content for you. [01:19] Discover the many uses of Tweet Hunter for elevating your tweets. [02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience. [02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level. [02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users. [03:18] Our final recommendation is Metadata, a first f

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?. [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok. [00:47] A breakdown of how our competition will work. [01:26] Why Neil is so excited about this experiment. [01:38] The importance of experimenting in order to do well in marketing. [02:13] Why this competition is a great opportunity for exposure for participants who do well. [03:16] That’s it for today! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Marketing School Clips on Youtube  

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022. [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon. [01:53] The contests and free giveaways we’d like to start running. [02:50] Our potential plans to advertise and be guests on other podcasts. [04:03] How we can use our blog posts to link to our podcast. [04:41] How we’re planning to update our content into longer, more substantive formats. [05:00] Go to https://www.marketingschool.io/improve to share your feedback and re

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Tried and True Ways to Drive More Leads. [00:28] Other ways of driving leads other than paid ads and SEO. [00:52] Doing joint partnerships with people in your space who are not direct competitors. [02:17] Spotting no-brainer opportunities to partner up. [03:19] Doing free and non-scalable work at the beginning at least. [04:08] Drilling down on CRO if your business already gets traffic. [04:47] That’s it for today, be sure to rate, review, and subscribe! [04:48] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:     $100M Offers   Subscribe to our p

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short re

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plent

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:55] Why we regret not doing enough content upgrades. [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.  [01:47] That’s it for today, be sure to rate, review, and subscribe! [01:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Not Doing This Will Slow Your SEO. [00:25] How not building a brand slows down your SEO. [01:17] The rule of seven and how it applies to brand recognition. [01:47] How incentives inform outcomes when it comes to building a reputable brand. [02:51] That’s it for today, be sure to rate, review, and subscribe! [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.c

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Semrush Buying Backlinko. [00:28] Who Semrush is and why Backlinko appeals to them. [00:55] Why build it yourself when you can buy it?  [01:37] Examples of companies that kept growing after being acquired. [03:26] Why these acquisitions are more like partnerships. [04:14] That’s it for today! [04:21] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Semrush Backlinko Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Twitter NFT Verification. [00:36] How Twitter has enabled NFT verification. [00:54] Neil’s feelings about the authenticity aspect of this development. [01:30] What the other social media platforms intended to use NFTs for. [02:28] Searching for legitimate people you want to work with. [03:11] Why the endorsement from the big players mean Web3 is here to stay. [03:48] That’s it for today! [03:49] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leav