Marketing School | Digital Marketing | Online Marketing

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He als

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube. [01:15] Hear about the top three adverts that received the most views. [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing. [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing. [03:45] Why creativity is the X factor for successful adverts. [04:08] That’s it for today! Don’t forget to rate, review and subscribe! [04:13 ] Go to https://marketingschool.io/live to learn more!   L

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How TikTok Is Changing The Way We Shop. [00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why. [02:11] How TikTok is changing the way people buy through storytelling and engagement. [03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal. [04:30] That’s it for today! Don’t forget to rate, review and subscribe! [04:35] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   TikTok to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comment

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI. [00:27] How to use AI tools to speed up your content creation. [01:05] Why AI is unlikely to replace human creativity. [01:26] Find ways to remain inspired and feed your creativity. [02:21] Focus on the visual aspects of your marketing. [02:55] How to embrace AI tools and augment yourself. [03:35] Focus on other aspects of the process rather than just creating content. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:21] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it’s important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it’s abou

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why video content is better than text content, even though Google prefers text. [00:30] How Google indexes podcasts and video content. [00:48] The role that engagement plays in whether people seek out your content. [01:24] Why it’s easier to emotionally connect with your audience through video content. [03:51] That’s it for today! Don’t forget to rate, review and subscribe! [04:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Grant Cardone Gary Vaynerchuck Marques Brownlee Logan Paul MrBeast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will NOT Change in the Future. [00:25] Why an excellent headline will always be essential. [01:23] Why platforms will continue to prioritize the most up-to-date content. [01:47] Learn how engagement metrics and votes of confidence will remain important. [02:34] Keywords and why they will always be a cornerstone of SEO. [03:25] The role that user experience will continue to play in SEO. [03:50] Why Google is optimized for user metrics. [05:03] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next. [00:26] Why platforms and creators need each other.  [01:00] The model Facebook uses to take most of the ad revenue. [01:10] How Snap is starting to share revenue with content creators. [02:18] Transitioning to a decentralized and democratic Web3 model. [04:29] That’s it for today. [04:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Snapchat Subscribe to our premium podcast (with tons of

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) [00:28] Using influencers to promote your product or service. [00:51] Filming video ads with influencers promoting your product. [01:38] Examples of influencers that have boosted conversions. [02:36] Thoughts on the best way of collaborating with influencers. [03:02] That’s it for today. [03:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic. [00:30] Start using push notifications to get people to subscribe. [01:01] Being consistent even if you don’t have an audience. [01:40] Doing collaborations once you have refined your voice and style. [02:31] Building a social media ring. [02:57] That’s it for today. [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Fee

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots. [00:28] The problem with newer formats for displaying products. [01:06] Why GIFs are theoretically better than videos for displaying products. [01:17] What Neil found out when he tested images versus GIFs. [02:34] The time-to-value ratio for GIFs. [03:05] How to create your own GIFs. [03:30] Why the content is more important than the GIF or video. [04:40] That’s it for today. [03:25] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:  

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic. [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic. [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment. [01:00] Be conscientious about which keywords you are using. [01:16] Some technical details to bear in mind. [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients. [03:18] That’s it for today! Don’t forget to rate, revi

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will Change In The Future. [00:28] SEO is starting to happen everywhere, not just Google. [01:51] What Duck Duck Go and Web3 can teach us about SEO. [02:54] Why you should be thinking about how people can shop everywhere. [03:38] That’s it for today! Don’t forget to rate, review and subscribe! [03:46] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   DuckDuckGo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04]

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] Why you need to add PayPal as a checkout option. [00:43] Other payment methods and landing page tools to increase CRO. [01:20] How to use a two-step checkout. [01:36] Why exit and entrance pop-ups are beneficial for CRO. [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO. [02:34] That’s it for today! Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build an Amazing Marketing Team. [00:35] Neil’s strategy for how to find and hire exceptional marketing talent. [02:00] Some of the practical questions you can pose to your network. [01:58] The kind of skills you should look for in potential marketing managers. [02:44] Why you should hire someone who is a skilled recruiter. [03:56] That’s it for today! Don’t forget to rate, review and subscribe! [04:11] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pr

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Drastically Improve Customer Retention. [00:30] A summary of our definition for customer retention. [01:11] The recommended metrics for customer retention in B2B and SaaS businesses. [01:36] Seven Powers, the concept of switching costs, and how they help retention. [02:27] How communicating with customers and finding out about their needs can improve retention. [03:02] How to use LinkedIn to improve customer retention through your hires. [03:20] Why you need to do continual customer development to ensure retention. [04:18] Why product customer fit and positioning are essential for retentio

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees. [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers. [01:19] The role that recruiters play in job acquisition and retention. [02:01] How Neil’s company has been affected by the tougher talent market. [02:40] Why the current salaries that employees are bein

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best! [00:43] How Sam Parr inspired our TikTok growth experiment. [01:33] An overview of our TikTok experiment and how you can take part in it. [02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok. [03:11] A rundown of Neil’s high numbers on TikTok. [03:34] That’s it for today! Don’t forget to rate, review and subscribe! [03:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Hustle My First Million Podcast   Marketing School Clips on YouTube   YouTube TikTok Neil Patel on TikTok Eric Siu on TikTok Subscribe