Marketing School | Digital Marketing | Online Marketing

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine. [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com. [00:35] Learn about Acquisition.com’s three-step mechanism. [00:58] An overview of what it’s like to partner with Acquisition.com. [01:11] The value of optimizing before you scale a company. [01:41] How Acquitision.com helps companies optimize. [02:35] Examples of what most companies need to optimize. [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing. [09:26] That’s

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Updates on Starbucks' recent partnership with Polygon. [00:52] Thoughts on why Starbucks is taking these steps right now. [01:52] The example that Starbucks is setting for embracing new tech. [02:55] Some of the exciting avenues that are emerging from this partnership. [04:16] That’s it for today! [04:21] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Starbucks Polygon  Jeff Bezos    Leave Some Feedback:     What should we talk about next? Please let u

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine. [00:41] What inspired Codie to depart from M&A to create content and how it blew up? [02:01] How content is the new leverage and its misunderstood value? [02:19] The four types of leverage and how they came into existence.  [03:02] The 21st-century type of leverage: attention. [03:23] Why having a personal brand is essential to using leverage to its maximum potential. [03:49] The power of attention

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Slam Dunk Live Event. [00:27] The event that Eric recently threw in Beverly Hills. [01:17] Breaking down the priorities of events, and why people are the main focus. [02:17] Creating an event that has space for connection, collaboration, and elevation. [03:22] Why filtering the attendees can the boost the value on offer. [04:04] Reasons to attend different size events to spread a wider net. [04:32] The infrastructure and planning that goes into something memorable. [05:15] That is it for today! [05:20] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The $100M Brand Building Playbook. [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies. [03:55] How Alex founded Acquisition.com. [04:28] The story of how Alex obtained the domain name for Acquisition.com. [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser. [07:52] Alex’s brand-building playbook and an overview of their current online reach. [08:26] Why it’s faster to buy rather than build. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Visit https://live.levelingup

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing. [00:28] Unpacking the meaning and potential of event-based tokens. [01:30] Building a community and having fun while doing it! [01:57] The difference between tokens and charging dollars. [02:56] Examples of how we become tied to communities. [03:12] That is it for today! [03:20] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Podcast Creators of Web3 Capital Camp   Leave Some Feedback:     What should we talk about next? Pl

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau. [00:44] The first lesson: pay attention to what is fueling growth for other people. [01:21] Lesson two: Piggybacking on titles to get on “suggested”. [02:34] The benefits of investing in third-party platforms like TubeBuddy. [02:59] Why a higher click-through rate shouldn’t always be the goal. [03:51] The next lesson: How to read your audience retention report. [04:35] Why your intro should be 30 seconds or less. [05:16] What you want to aim for when looki

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event. [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun! [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere. [03:18] Communicating different perspectives through the presentations. [03:28] A few thoughts on future events. [04:13] That’s it for today! [04:15] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro    Leave Some Feedback:     What should we talk about next? Please let us k

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue. TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Should You Work With SMB Clients? [00:25] Typical messaging about working with SMB clients. [00:46] A few things to keep in mind about reducing churn and ensuring growth.  [02:00] The skillset associated with working with SMB clients. [02:46] That’s it for today! [03:24] Go to https://www.marketingschool.io to find more episodes. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our Framework For Scheduling Social Content. [00:37] Neil's process for his different forms of content, and the parts he outsources.  [02:25] Eric's team's scheduling process and how Sprout Social fits into this. [03:31] Why podcasts are the easiest kind of content to schedule. [02:35] A reminder to go check out our YouTube channel! [03:50] That’s it for today! [03:53] Go to https://www.marketingschool.io/improve to help us get better. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social    Leave Some Feedback:     What should we talk about next? Please let us know in the

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually causing compounded growth. [01:42] Tackling one big thing every day.  [03:48] Why focus is so important and the mistakes we made early on. [04:27] That’s it for today! [04:38] Go to https://www.marketingschool.io to learn more. Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro RescueTime    The ONE Thing Rize   Joe Hruska     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  G

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Generative Search Will Change Marketing Forever. [00:28] The conversation that sparked this episode. [01:53] What will change in the realm of content creation with these advances? [02:49] Why you should start playing around with this technology now. [03:30] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Runway ML on Twitter  Descript  StableDiffusion Subreddit    Leave Some Feedback:     What should we

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is. [00:32] Why AB tests are crucial to successful marketing. [01:01] Learn what Neil’s top tool choice would be. [01:07] Eric’s top tool and why he would choose it. [01:38] Why experimenting is integral to creating leverage. [02:08] Why creating a culture of experimentation is so important. [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   WYSIWYG Mutiny HQ Andrew Chen Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): htt

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing. [00:25] Disclaimer: Why we do not support Andrew Tate. [00:39] How being controversial online can cause virality. [01:24] Why being controversial generally doesn’t result in successful marketing. [02:04] How Andrew Tate’s relevance has fluctuated. [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media. [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue.  [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.m

In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned. [00:25] Learn about some of the companies Neil missed out on investing in. [00:37] What Neil learned from missing out on investing.  [00:49] Why it’s actually okay to miss out on other people’s investments. [02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Uber Airbnb Riverside Betterment Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Som

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more!  

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable. [00:25] The relationship between debt and rising rates. [01:43] What Warren Buffet can teach us about how to deal with rising interest rates. [02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wha

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich. [00:25] Why the best way to succeed as a marketer is by saving your money. [02:35] Why people often feel pressure to appear rich and how to live more frugally. [03:12] The difference between being wealthy and rich. [03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? P

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting. [00:25] Why you need to narrow your focus to optimize conversion rates. [00:48] Learn how ad fatigue could be affecting your conversion rates. [01:18] How to use a more hard-sell approach with your lookalike audience. [02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:06] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leav

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About. [00:30] How masterminds can help you network. [01:02] How to know when you should do business with your peers in a mastermind. [02:58] Advice on how to choose a mastermind that will help you grow your business. [03:20] Sign up for our mastermind at https://www.live.levelingup.com.  [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YPO yWhales Subscribe to our premium podcast (with tons of goodies!): https://www.marketing