Marketing School | Digital Marketing | Online Marketing

In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond. [00:27] The challenges of discoverability in podcasting and how to increase yours. [00:56] What we can learn from the Andrew Tate model. [01:34] The current level of competition you can expect when you enter podcasting. [03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get On The First Page Of Google Instantly. [00:25] How to use Google News to rapidly increase your traffic. [00:57] What you can do to utilize trends and ‘newsjacking’. [01:33] Understanding how Google serves its customers. [02:01] How to capitalize on opportunities for international expansion through Google. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Exploding Topics My First Million Podca

In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn the ins and outs of why ugly businesses are best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ugly Businesses Are the Best Businesses. [00:37] Why you don’t need to have a trendy business to be successful. [02:18] Why running an agency could be considered an ugly business. [03:44] What Codie Sanchez can teach us about buying and running ugly businesses. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:05] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to promote your posts. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Best Strategy for Every Social Platform [00:26] Why to push YouTube videos hard early on. [01:23] The power of changing a video title. [02:57] Creating engagement on LinkedIn, through stimulating conversation.  [03:33] A quick thought on what's working on TikTok. [03:41] How live content boosts your Instagram numbers. [04:24] Facebook and the length of videos; why to go over five minutes! [04:56] What's working on Twitter right now for getting more impressions.  [05:40] That’s it! [05:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last two years. [00:45] Creating brand awareness and connecting with your ideal audience. [01:16] Repurposing content across channels, while building relationships. [02:27] Having fun at events while networking! [02:53] We all want to hang out with people who are working hard and doing cool things. [03:12] That’s it for today! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new po

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more. [01:58] A little about Salesforce, Convertkit, and Canva. [02:21] More tools for email and content creation. [02:51] Bonus tool recommendation: Loom. [03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools! [03:57] That’s it for today! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Mutiny  Typefully  Shield Sprout Social C

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel. [00:25] The context of the poll and its findings. [01:00] Value of channels depends on the kind of business you are in. [01:32] We recommend an omnichannel approach to get as much play as possible [01:59] Looking at some comparative YouTube stats. [03:01] Subscriber count is not everything, topics are also important. [03:49] Creating great content that appeals to the masses. [04:31] That is it for today! [04:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for resources that can help you discover what works and what doesn’t. We also discuss the value of live marketing events, how to run experiments, and why internships can teach you so much. You won’t want to miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Better At Marketing In 2023. [00:45] Resources you can use to improve your marketing skills. [01:27] What you can learn from live marketing events. [01:56] How to run one experiment a week to improve your marketing. [02:11] Communities you can join to share and discover effective marketing strategies. [03:07] The value of internships. [03:50] Visit https://marketingschool.io/jobs to access our jobs board!  [04:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:10] Go to https://www.marketings

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build A Billion-Dollar Network. [00:59] Why it takes a long time to build a billion-dollar network.  [01:10] The importance of creating value if you want to build your network. [01:40] How to give without trying to get back. [01:49] Why you should focus on being interested in other people. [03:33] How to kickstart your podcast by interviewing other people. [04:39] The value of live events. [05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:33] Visit https://www.levelingup.com/founders/ for information on our P

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth? [00:26] An overview of engagement pods and how they function. [00:49] Whether or not engagement pods are still effective in this day and age. [02:13] The platforms that respond best to engagement pods. [03:04] The real trick to continually seeing returns on your engagement pods. [03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (w

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'. [00:25] Learn about TCG, a private equity firm, and who they invest in. [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube. [01:25] Why being an influencer isn’t always as profitable as it may seem. [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   T

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Building a Skool Community with Sam Ovens. [00:35] Get to know our guest, Sam Ovens. [00:51] Sam’s fundamental advice to his mastermind members. [01:45] How to create good synergy between cash flow and assets. [02:07] Why the best investment is in your own business. [04:20] How Sam was able to create his companies without investors. [04:36] An overview of Sam’s current business expenses. [05:39] Why your brand can stay cons

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence. [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer! [00:58] Why Chris identifies as a teacher, not an influencer. [02:22] How Chris started making YouTube content and how the decision changed his career. [03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [05:13] Understanding what constitutes a strong brand. [07:19] Why everyone ha

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?” [01:20] Why you should raise your prices if your NPS is over 20. [01:32] How to raise your prices and suggestions around messaging. [02:46] The most important point to include in your messaging.  [03:13] The importance of add-ons.  [03:48] Price localization: why you should have different prices for different regions.  [04:14] Why you should cap di

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil. [00:20] Learn about the Leveling Up Founders Event. [00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius. [01:47] Why running a successful company takes time. [02:06] The greatest difficulties of running an agency. [03:36] An outline of how to build courses and run masterm

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's Happening With Marketing in this Economy. [00:26] Current cutbacks in light of the stock market movements and inflation. [00:52] How to take this information and make the best decisions for your business. [01:14] When to stick with your marketing budget and plan despite the dips. [01:59] Bucking the trends and spending more when others are not! [02:07] That’s it for today! [02:13] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Warren Buffett    Leave Some Feed

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques.  [00:43] The playbook used by some of the best companies in the world that nobody talks about. [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for. [01:29] Why if you want a specific VP, you should hire them as an advisor. [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar. [02:19] How to relieve the pressure on your team

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels. [00:29] What the statistics show us currently. [00:44] Other features on Instagram, and why TikTok is not necessarily winning. [01:35] Repurposing content and maximizing your reach across the platforms. [01:48] Meta's numbers around engagement with Reels. [02:20] Why we recommend posting to YouTube Shorts. [02:51] The benefits of the social media sites copying each other. [03:14] That’s it for today! [03:19] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to