Marketing School | Digital Marketing | Online Marketing

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens. [00:32] The benefits of being in nature when you take a break from your screen. [01:07] How getting away from your screen can help you be more productive. [01:45] Learn about Eric’s morning routine and how it helps him achieve balance. [03:15] Why setting aside time to do nothing is great for creativity. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Dopamine Natio

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier. [00:30] How Foreplay will help you organize your swipe files. [01:01] Save time on boring tasks with UiPath. [01:18] Learn about the free conversion benchmarking tool, Varos. [01:43] Discover Ubersuggest’s new free writing tool. [02:07] Use Motion for better collaboration. [02:49] Why Lemlist is a great tool for automating your outreach and cold emails. [03:24] Learn about a great alternative to Loom and other organizational tools.  [04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Foreplay UiPath Varos Ubersugg

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career. [00:27] The key lesson that Neil and Eric have learned about hiring. [00:43] How to hire the right people. [01:22] What the best leaders know about recruiting. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, pleas

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives. [00:45] How Neil discovered that money isn’t everything. [03:01] How Eric has seen Neil change since getting married and having kids. [03:15] What Eric has learned from Warren Buffet and how it shifted his mindset. [04:39] Why you don’t always need to give feedback. [06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build a $1M 1 Person Operation. [00:25] The benefits of a smaller organization. [00:51] Our preferences when it comes to the size of our organizations. [01:13] Why having a small team isn’t necessarily the best way to run a business. [02:02] How to create high leverage products without spending all your time on them. [02:36] Examples of successful $1 million one-person operations. [03:12] How running a one-person operation affects your longevity.  [04:10] That’s it for today! Don’t forget to rate, review, and subscribe

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes. [00:36] Learn about the meta of NFTs. [00:47] NFTs are currently experiencing a bear market; here’s what that means. [00:56] How NFT launches have changed and the role of free minting. [01:14] Why Eric is proud of the product he and his team have created. [02:21] An overview of Goblintown and its freemium success story. [03:13] Follow @levelingupNFT on Twitter to learn more! [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:25] Go to https://www.ma

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Now A Good Time To Sell Your Business? [00:37] An overview of the macroeconomy in late August 2022. [00:58] Ask yourself what amount of money would be enough before you decide to sell. [02:15] Why you need to do what’s right for you, regardless of what others may think. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons o

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Marketing Leaders Do This. [00:30] Why the best leaders are extremely data-driven. [01:27] Delegation as a skill and why you need to master it as a leader. [01:54] Why the best marketing leaders are also world-class recruiters? [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where You Should Be Focusing To Grow Fast On Social Right Now. [00:25] The platforms you should be focusing on if you want to grow fast. [00:56] What TikTok and LinkedIn have in common and how engagement fuels virality. [01:31] Tips on how to generate engagement and grow followers on LinkedIn. [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!    Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of good

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Facebook Fan Pages Are BACK?! [00:35] How the social media landscape has shifted and why Facebook fan pages are worth investigating. [00:49] How engagement is increasing on Facebook fan pages, especially with video content. [01:49] How Facebook is adapting to emulate TikTok. [02:21] Check out https://www.marketingschool.io/jobs to see our job listings or post a job of your own! [02:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   THE HOT SCRIPT FORMULA - Hosted b

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are The Best Marketing Hires Going To Be Remote? [00:38] Our thoughts on Apple’s decision to return to work. [00:53] Why we believe the future is hybrid. [01:38] Why offering 100% flexibility attracts the best marketing hires. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you’re running a company, you need to understand those and hire accordingly. Tune in to learn about Neil’s strengths and weaknesses and how he has structured his company so that he doesn’t need to be a manager, and instead, can focus on what he's good at! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Works With No Direct Reports. [00:38] Learn how Dharmesh Shah, CTO of HubSpot, has zero direct reports. [01:07] How Neil’s company is structured to allow for him to have no direct reports. [02:11] How to understand your strengths and weaknesses and hire accordingly. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the Riches are NOT in the Niches (Beginner Mistake). [00:25] Why focusing on a niche is limiting and what you should prioritize instead. [00:43] Why total addressable market (TAM) is such an important indicator. [01:34] A reminder of what type of businesses this advice applies to. [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we t

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It. [00:25] Clubhouse’s biggest error: they limited how users could gain value from it. [01:02] How this caused a shortage of content creators. [01:11] What you can learn from this as a marketer. [01:26] Why marketers should focus on the things that will produce value for customers long-term. [02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt). [03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, r

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett. [00:25] The power of compounding interest and long-term thinking. [01:08] Why you should always be skeptical of anything that seems too good to be true. [01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls [00:25] Some of the insights you can gain from listening to earnings calls. [01:05] Our resource and newsletter recommendations that help you look ahead as a marketer. [01:56] Words of advice from Warren Buffet and Charlie Munger. [02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:44] Go to https://www.marketingschool.io to learn more! L

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire Good SEO Freelancers. [00:25] How to identify SEO freelancers on job sites and follow up with their employers. [01:34] The concept of a role scorecard and how to implement it. [02:51] Book and newsletter recommendations for tips on hiring. [03:09] Why you need to be patient when hiring new freelancers. [03:29] The importance of being clear with your expectations. [03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conver

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Product Market Fit is Important For Marketers. [00:25] A brief overview of product market fit. [00:50] How product market fit impacts your ROI. [01:18] Why having an excellent product is so important for marketers. [01:47] Why marketing won’t solve your product issues. [02:44] The importance of a good NPS score. [02:57] Why SaaS companies should keep an eye on their retention rates. [03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Check out https://www.marketingschool.io/jobs to see ou

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.  Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing. TIME-STAMPED SHOW NOTES:

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy. [00:28] An overview of what we mean by high-converting copy. [00:38] How comparisons can help you increase conversion rates. [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor. [01:21] Why you should be incorporating stellar testimonials. [01:43] How to address all the potential objections people may have to buying your product. [03:03] Use your company data to back up your claims. [03:32] How t