Marketing School | Digital Marketing | Online Marketing

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023. [00:30] Number one: the growth of AI. [00:56] Number two: advertisement on streaming platforms. [01:19] Number three: the idea of building a media company. [02:00] Number four: podcast advertising. [02:42] Number five: more M&A opportunities.  [03:10] Number six: working in offices which enhances creativity. [04:19] Number seven: taking control of your own data. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   acQuire ChatGPT Leveling Up Maste

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Where to Get Better at Marketing in 2023. [00:29] Why we wanted to talk about this today. [00:39] Some resources you can use to help with marketing.   [00:55] The one thing you need to focus on to be a better marketer in 2023.  [01:36] The importance of experiencing things to get better at marketing.  [03:47] The many different ways to create a website. [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:12] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Semrush Ubersuggest Ah

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use A CDP? [00:30] What a CDP is and what it does. [01:53] How a CDP affects your marketing and advertising.  [02:51] What CDPs are looking for and what scale do you need to have?  [03:24] How data compliance can be helpful. [03:37] When using a CDP is a positive. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wh

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far. [00:49] Why you shouldn’t bet against Elon. [01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.  [02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.  [04:50] That’s it for today! [05:03] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:  

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.  [00:27] A quick recap on ChatGPT by Open AI.  [00:53] Some of the implications behind ChatGPT. [01:09] Ways in which ChatGPT is relevant for marketing. [01:26] How ChatGPT can help you to communicate with customers and boost conversions. [01:56] Using ChatGPT to create outlines. [02:18] An example of using ChatGPT to create a script before making a video from scratch. [03:04] Using ChatGPT to create landing pages.  [03:24] A prediction for how ChatGPT will monetize in the future. [04:19] That’s it for today! Don’t forget to rate, review and subscribe! [04:20] An invitation to join us in Miami on 12 Feb

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That’s it for today! Don’t forget to rate, review and subscribe!

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating yo

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn’t increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitat

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what Disney+’s strategy tells us as marketers. [00:30] Disney+’s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don’t like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shou

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest’s predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them. [03:47] How this information can be helpful to you. [04:06] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentio

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don’t take action the first time. [02:36] How the same content may hit differently depending on the stage that you’re in. [03:41] The importance of getting the fundamentals right. [03:59] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave S

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Biggest Problem With AI Content. [00:33] How Neil’s team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That’s it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That’s it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in T

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That’s it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with t

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month. [00:26] A reminder of the kind of numbers we are doing on the show currently. [01:03] Leveraging short-form content; why this is an easy way to go further with what you have. [01:41] Initial strategies and how these have evolved. [02:07] Our best means of growth so far: impression trades! [02:48] Staying consistent and utilizing YouTube viewership. [04:20] Why collaborations can answer a few questions for the parties involved. [04:51] Joining a podcast network as a means to increase reach.  [04:59] That’s it for today! [05:07] Go to https://marketingschool.io/ for more resources!   Links Mentioned

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens. [00:38] The power of consistency; producing content on a regular schedule. [02:13] Using partnerships to grow your audience. [02:46] Reminders about subscribing and past episodes. [03:02] Tools and strategies for trading impressions. [03:49] Using interviews and guests to increase your reach. [04:43] That’s it for today! [04:38] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Jordan Harbinger Megaphone Chartable   Leave Some Feedback:     What should we talk about next? Please let us kno

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Overlearning Is Stunting Your Growth. [00:25] The common issue that marketers and entrepreneurs face when it comes to learning. [01:09] Why being a professional student is not good for business! [02:05] Implementing and learning through doing. [02:38] Goal for the next few days: take some action! [03:32] That is it for today! [03:37] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  Tinder  Bumble  ChatGPT   Leave Some Feedback:     What should

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business. [00:25] An overview of ChatGPT's history and how it was developed. [01:21] The business model that OpenAI uses. [02:07] Powerful possibilities for new ways to communicate. [03:16] Why ChatGPT is offering more than Google right now. [04:22] Using chat assistants for tasks such as caption writing. [05:09] The future of search and which platforms might dominate. [05:27] That’s it for today! [05:30] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ChatGPT OpenAI  Y Combinato

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again. [00:40] Why getting together, physically, still means something! [01:29] How office space and in-person touch points can boost creativity.  [02:55] Help that we can all get from embracing the return to the office. [03:38] That’s it! [03:40] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Entrepreneur First Y Combinator     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did y

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing. [00:26] Find out how to leverage the power of AI to improve your content. [01:04] Learn why integrating a call to action throughout your content is recommended. [01:42] Discover how to leverage the power of content analytics. [02:27] Identifying gaps in traffic, what it entails, and the benefits.  [02:40] That’s it for today! [02:45] Go to levelingup.com/founders to apply.  [02:57] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   Neil Patel’s Blog Subscribe to our premium podcast (with tons of goodie