Marketing School | Digital Marketing | Online Marketing

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023. [00:30] Why AI-based content in its current form will no longer be used in 2023. [01:05] How AI-based marketing content will be used in the future. [01:14] Hear how LinkedIn marketing content will change in the coming year. [02:12] Reasons why multi-channel marketing is becoming unpopular. [03:08] That’s it for today! [03:13] Go to levelingup.com/founders to hang out with us live. [03:28] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   LinkedIn Subscribe to our premium podcast (w

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing? [00:42] Hear some examples of experiential marketing. [01:29] Neil shares whether he thinks experiential marketing works. [02:12] Eric tells us his opinion about experiential marketing. [03:00] How smaller businesses can conduct experiential marketing. [03:33] Why experiential market

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions. [00:39] Writing about trends in your market niche to increase traffic. [01:13] Hear a trick regarding list-based content and why it will help drive conversions. [02:02] Learn about alternative or versus types of blog content. [02:39] What to remember when using infographics to help drive traffic.  [03:12] Writing blogs about statistics for your particular market. [03:40] That’s it for today! [03:58] Go to https://marketingschool.io/ for more.   Links Mentioned

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:45] The first reason why you should be excited for 2023. [01:02] How to leverage marketing opportunities next year. [01:20] Why there is going to be more talent available for hire. [02:09] Opportunities to acquire new businesses and increase market share. [02:35] An exciting development for 2023 regarding Marketing School. [03:17] That’s it for today! [03:24] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today’s Episode:   Don’t forget to subscribe to our renewed Marketing School YouTube channel. Subscribe to our premium podcast (w

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them? [00:44] Why SEO tools aren’t 100% accurate. [01:03] The value of SEO tools and why you should use them. [02:03] How we like to use SEO tools. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022. [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates. [03:41] What business leaders predict for the economy in 2023. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:26] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium po

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead. [00:38] Why Neil uses the holidays to keep up with work and plan for the following year. [01:24] Why the holidays are a great time to recruit people. [02:03] How Eric uses the holidays to reflect and write an annual letter. [03:15] What helps Eric feel refreshed and energized for the new year. [03:35] Why Neil likes to use this time to catch up with other entrepreneurs. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:25] To join our community of founders and entre

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content. [00:27] How content gaps are preventing you from growing. [01:03] Tips on how to rank for new keywords and expand into your content. [01:28] Tools that can help you fill your content gaps and discover trends. [03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Google Trends Azure Exploding Topics Subscribe to our premium podcast (with tons of goodies!): https://

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Plan Your Marketing For The New Year. [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023. [01:42] How to take macroeconomic trends into account during your planning phase. [02:44] How to implement the ICE model when you plan your marketing in 2023. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reflecting on our Favorite Business Lesson for 2022. [00:34] Why people form the foundation of Neil’s favorite business lesson in 2022. [00:51] How hiring amazing people from your industry can help you save time and money! [02:15] A reminder that products and services are all built by people. [03:00] The importance of what Eric calls “trusting but verifying.” [04:11] That’s it for today! Don’t forget to rate, review and subscribe! [04:15] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:     Let my People Go Surfing   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some F

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Win in 2022. [00:26] Impression growth from organic social reach, and what Eric likes about it. [01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022. [02:07] How you can benefit from leveraging organic social and buying tools. [02:43] That’s it for today! Don’t forget to rate, review and subscribe! [02:46] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Shield Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Mistake in 2022. [00:39] Why focusing too much on reach was a big mistake for Neil. [01:35] Eric emphasizes the ROI that live events can yield. [02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups. [02:44] The importance of showing interest in others. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [02:57] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments belo

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to sabotage your business. [00:24] Sabotage stories from our extensive business experience. [00:44] The biggest mistakes Neil made in his business career. [02:14] The importance of maintaining focus. [03:13] The biggest lesson Eric has learned thus far. [03:42] The danger of expanding too fast. [05:32] That’s it for today! [05:43] Go to marketingschool.io for more resources based on today’s topic.  Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywh

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The importance of storytelling in marketing. [00:27] The effectiveness of the age-old marketing technique: storytelling. [00:53] How to use storytelling effectively. [01:28] Examples of effective storytelling. [02:38] The frameworks of good storytelling. [03:43] Check out neilpatel.com/about for an example of storytelling for B2B. [04:03] That’s it for today! [04:15] Go to marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pixar Storytelling: https://www.amazon.com/Pixar-Storytel

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what we use to track our marketing. [00:25] Our simple approach: Google Analytics and Data Studio. [00:44] What companies are getting wrong when it comes to tracking their marketing? [01:19] How to optimize tracking with Supermetrics. [01:49] Why we use different tools for social tracking. [01:55] The ideal tracking balance. [02:41] That’s it for today! [02:51] Go to marketingschool.io for more resources based on today’s topic. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Google Analytics: https://analytics.google.com/ Data Studio: https://datastudio.google.com/ Supermetrics: https://supermetrics.com/   Leave S

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to find amazing content topic ideas. [00:25] How to use vidIQ’s daily ideas feature. [00:55] Quora as an idea-finding strategy. [02:15] How to get ideas using the simple google search strategy. [02:40] How to use your website analytics to generate ideas. [03:15] That’s it for today! [03:27] Go to marketingschool.io for more resources on today’s topic!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro vidIQ: https://vidiq.com/ Quora: https://www.quora.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Conn

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: LinkedIn growth hacks! [00:27] How to get engaging comments on your LinkedIn posts. [01:03] Unorthodox secrets of the LinkedIn algorithm. [01:23] Why it’s best to comment, then like. [02:04] Leaving people on LinkedIn. [02:22] What LinkedIn’s reach is based on. [02:50] Why short sentences are preferable. [03:05] A neat carousel posting tip! [03:29] The recommended amount of engagement. [03:52] The optimal time to post. [04:13] The reach of personal posts. [05:36] That’s it for today! [05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here’s What Messed Up Your Marketing. [00:26] Unpacking the biggest challenge for every marketing campaign: people. [01:24] Why do the best people know how to focus on the right problems? [02:21] Tips for building a successful marketing team. [03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast. [03:18] That’s it for today! Don’t forget to rate, review and subscribe! [03:22] Go to https://marketingschool.io/live to learn

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2. [00:36] Views are better than no views: how to repurpose your content. [01:25] The power of in-person customer visits. [02:13] Tactics for generating more revenue from existing customers. [03:17] How to optimize your conversion rate by making small changes to your offer. [04:01] Win-win ways to leverage your partnerships. [05:35] That’s it for today! Don’t forget to rate, review and subscribe! [05:40] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s