Marketing School | Digital Marketing | Online Marketing

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What to Look For in a CMO. [00:24] What a CMO is and why you might need one. [01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO. [03:29] Why it’s redundant to hire a CMO that does what you already do well. [03:49] The importance of understanding the outcomes you want. [04:58] How you can benefit from sending a potential CMO a written prompt. [06:07] An example that illustrates what can go wrong

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles. [00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards? [01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics. [02:25] Some examples of the “lazy” headlines we got from ChatGPT. [02:59] The value of experience (which AI tools cannot offer). [03:54] How to leverage AI tools for hooks and generate clicks. [04:40] That’s it for today! Don’t forget to rate, review and subscribe! [04:4

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Hire A Coach? Real Talk. [00:25] Neil and Eric's conflicting opinions on whether you should hire a coach. [01:29] Why Neil often feels skepticism over the claims that coaches make. [03:18] What Eric has learned from coaches he’s worked with in the past. [03:56] How to identify when coaches are providing you with value and when they aren’t. [05:35] Understanding what information is available online for fr

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Launch Products Like Apple. [00:23] Apple’s skillful use of storytelling. [01:02] The high quality of Apple products and the anticipation around their launches. [01:59] How Apple uses media outlets to generate hype for their launches. [02:46] Why Apple’s beauty and simplicity are key to its appeal. [04:12] How Apple uses retention marketing to great success. [04:40] Five things that Apple does to elevate its product launches. [07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast. [

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques. [00:28] Why good storytelling is essential for successful marketing. [01:31] How effective storytelling utilizes conflict and suspense. [02:03] Why relatability is so important in storytelling. [03:22] An overview of the Dan Harmon Story Circle. [04:47] How The Lion King masterfully conveys the hero’s journey. [06:55] Identifying the most important moments when telling a story. [07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast. [08:02] Go to https://www.marketingschool.io to learn more! Links

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on marketing jobs? We take a closer look at some of the most useful tools out there, how best to use them, and why the majority of AI tools still need human facilitation, oversight, and editing (for the most part).  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Jobs That Will Be Replaced By AI. [00:30] How AI will decrease job opportunities in some sectors and increase them in others. [01:12] Why you will still need people to work on the creative elements of advertising. [01:40] The role of AI in content creation and ideation, and why you still need to edit it thoroughly. [03:10] Why AI still needs human-generated content for its data. [04:46] How AI will impact live chat and sales. [06:29] Why multimedia content will become easier to create and the impact this will have. [07:29] That’s it for

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is knowing how to improve them. In our conversation, we examine some of the best tools for collecting both quantitative and qualitative information, and how to use customer feedback to take your marketing funnel to the next level. To get started on fixing your funnel, be sure to tune in for this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Fix Your Marketing Funnel. [00:42] An overview of marketing funnels and how they work. [01:22] What Google Analytics can teach you about where your funnel needs to be improved. [02:43] How marketing funnels work on platforms like YouTube. [03:08] Examples of how to conduct AB tests on YouTube. [04:49] Why getting feedback from your customers is essential for improving your marketing funnel. [06:50] That’s it for today! Go to https://www.levelingup.

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing. [00:28] An overview of the elements that influence customer experience. [00:52] Why you can’t have growth without ensuring customer retention. [01:59] The importance of optimizing according to your customer’s needs. [03:08] How experimentation can help you level up your customer experience. [04:58] Why the aim of your experiments should be to delight your customers. [05:11] How to get qualitative feedback from your users. [06:16] Examples of how we are using feedback to improve our products

In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots more, tune in today to hear what you can expect from the marketing world in the coming year!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2023 Marketing Predictions. [00:44] Why we expect to see more M&A activity in 2023 and how this relates to marketing. [01:27] Our thoughts on how short-form videos are going to fare in 2023. [02:21] How we think 2023 is looking in terms of AI assistance. [03:24] How we expect people to approach content in 2023. [03:49] Our thoughts on how the hiring market is going to change this year. [04:25] Predictions about podcasts in 2023. [05:06] Why do we believe more companies are going to take control of their marketing in 2023?  [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to

In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changing the face of artificial intelligence; tune in today to hear how you can use their developments to your advantage!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Maximizing Your Sales with Chatbots and Artificial Intelligence. [00:33] The power of chatbots. [01:15] Some of the main issues relating to chatbots. [01:35] How OpenAI is changing the artificial intelligence space.  [02:23] The benefits of using a chatbot. [03:35] Predictions for the future of chatbots. [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Learn more about OpenAI here: https://openai.com/  Leave Some Feedback: What should we talk about next? Please let

In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat assistant, ChatGPT is a cut above any other available chat models because of its high level of adaptability. Tune in today to hear how ChatGPT can benefit your business!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Practical Ways To Use ChatGPT For Marketing. [00:35] An example of how we use ChatGPT. [01:03] How ChatGPT can act as a live chat assistant.  [01:13] What makes the ChatGPT technology more advanced than other chat models?  [01:55] How ChatGPT can help you with your social media posts.  [02:31] Benefits of using ChatGPT for thank you notes and comment replies.  [03:36] How ChatGPT can help you with script writing.  [03:54] How much OpenAI is spending daily to run ChatGPT? [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics. [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing. [00:46] Reasons why you should avoid using influencers who have a very broad follower base.  [01:09] What an influencer should be posting about your product or service? [01:52] The benefits of rotating through a wide range of different influencers.  [02:16] A story that highlights the importance of timing.  [02:56] Valuable tools for measuring engagement. [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing?  [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] G

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because email marketing is one of the most effective ways to grow your business. Tune in today to hear Neil and Eric’s thoughts on why you should create a Substack for your newsletter, the value in doing exit pop-ups, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get More Newsletter Subscribers In 2023. [00:26] Why you should care about email marketing. [02:13] Why we recommend creating a Substack for your newsletter.  [02:53] The benefits of only allowing subscribers to access some of your premium content. [03:32] Examples of what the creation of a better offer can look like. [04:05] Value that lies in doing exit pop-ups. [04:37] Why doing trades is helpful in acquiring more newsletter subscribers.  [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Link

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tactics (plus a bonus one right at the end) that will help you. From focusing on internal links to content pruning, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Evergreen SEO Tactics That Just Work. [00:32] The two most important SEO factors: are good content and links. [01:07] Why keeping your content up to date will help your SEO rankings.  [01:32] The importance of internal links (as well as external ones).  [02:16] Exploring the concept of content pruning (and a case study that demonstrates its efficacy).  [03:02] Value in focusing on trends, statistics, and alternatives. [03:36] The 6th bonus SEO tactic: translation.   [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our p

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023 [00:49] How the role of links will change when it comes to search results. [00:49] Why we expect Google to release its own version of ChatGPT this year. [01:25] Examples of how we expect content to become shorter. [02:08] Why good content will always be essential to successful SEO. [03:16] What we expect to see from AI content creation going forward. [05:14] That’s it for today! Don't forget to rate, review and subscribe to the show! [03:24] Go to https://www.marketingschool.io to learn more

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023. [00:35] Why experimentation is the key to creating a successful content strategy. [01:17] How to integrate current trends into your content. [02:08] The value of collaborating with other influencers. [04:12] Examples of how platforms favor certain types of content. [05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February! [05:28] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): h

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get 50% Email Marketing Open Rates. [01:00] How the quality of your emails affects your open rates. [01:17] The argument behind not sending too many emails. [01:25] How to prevent your emails from ending up in users’ spam folders. [02:17] What you can do to create intrigue with your headers and content. [03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [04:02] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The Gro

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year. [00:27] Some of the key issues facing social media advertising and reach. [01:07] Learn how to leverage influencer marketing effectively in 2023. [01:45] How to find the right influencer marketers for you. [02:24] Why influencer marketing can be so cost-effective. [03:07] How to remix your content for maximum ROI. [03:20] That’s it for today! Don't forget to rate, review and subscribe to the show! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Goog

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to Converting More Leads into Customers. [00:25] The biggest mistake people make when it comes to lead conversion. [00:35] How clear framing can elevate your lead generation. [01:55] Steps that will help you maximize time to value. [03:16] Why it will take multiple improvements to increase lead conversion. [03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [03:56] Go to https://www.marketingschool.io to

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune in now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Cash-Flowing Businesses You Can Start in 2023. [00:27] Number one: a website with a blog discussing your passions using affiliate links. [01:59] Number two: a social media agency.  [02:58] Number three: flipping. [03:58] The importance of simply getting started and learning through fire. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Red Ventures The Points Guy All-In Podcast My First Million Podcast Gary Vaynerchuk Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!)