Marketing School | Digital Marketing | Online Marketing

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead? [00:38] The number of advertisers who have paused spending on Twitter and why. [01:06] Why we think Twitter will survive and the role we think Elon Musk will play.  [02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover? [04:09] What the boycott of Facebook tells us about the future of Twitter. [04:39] That’s it for today! [04:56] Go to https://www.marketingschool.io to learn more! Links Mentioned

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees. [00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective. [01:11] Neil shares his experience of working with contractors in the US and internationally. [01:55] An example of a super loyal contracted designer that both Neil and Eric work with. [02:31] Unpacking the cost differences between hiring a contractor versus an empl

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Creativity Isn't As Effective Remotely. [00:30] Why Disney is encouraging employees to come back into the office four days a week. [00:56] Neil’s experience of “getting stuff done” in a remote environment. [01:45] How returning to the office will facilitate collaboration. [03:09] Hybrid work models that Neil and Eric are considering. [04:07] The relationships you build in person that you can’t necessarily build over Zoom. [04:53] Why do we believe that Bob Iger is o

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Habits Of Highly Effective SEOs. [00:26] Upgrading your content versus creating new content. [01:09] The importance of prioritizing data and analytics. [02:42] Why SEO also means collaboration. [03:30] The critical role of creativity: if you can’t say something new, don’t waste your time! [05:13] Examples that illustrate how to adhere to Google's EEAT guidelines. [05:55] Why talking to your customers is key. [07:10] Tips for leveraging trends to help yo

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: YouTube Scaling Secrets for 2023. [00:35] Shorts versus long-form content. [01:41] What you can learn from Mr. Beast about scaling long term. [03:05] What we mean when we say: where there’s gold, keep digging! [04:00] Lessons Eric learned about really leveraging the content that performs well. [05:38] Why there is no set formula for success (and amazing content is key). [07:25] That’s it for today! Don’t forget to rate, review and subscribe! [07:33] Go

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast. [00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.” [01:40] How to benefit from reading content that has done really well on social. [02:43] Tips for learning and drawing inspiration from others without plagiarizing. [03:23] Why do you have to constantly come up with new ideas? [03:42] Tools you can use to find the most viral tweets, LinkedIn p

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 2x Your SEO Traffic in 2023. [00:28] The difference between SEO “hacks” and actionable strategies to double your traffic. [01:23] Why it’s important to update old content and focus on new content. [02:05] Tools you can use to help you rank higher and get more traffic. [03:30] How much manpower Hubspot dedicates to updating content? [04:03] The time Neil and Eric invest in updating versus creating new content. [04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights. [05:

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content. [00:30] Some context on today’s topic and why people aren’t happy about it. [01:34] How AI-generated content goes against Google’s EEAT guidelines. [02:21] Examples of other websites pushing AI-generated content. [02:47] Why AI-generated content doesn’t perform as well as manually written content. [03:55] Why content written

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to Get 90% Open Rates. [00:30] The power of a good subject line! [01:35] Realistic numbers for different types of messages and subscriber lists. [02:36] Finding new channels to stimulate higher open rates. [04:19] Remember to prune your list! [06:41] That is it for today! [06:53] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ogilvie  Attentive  Andrew Chen   ConvertKit  Leave Some Feedback: What should we talk about next? Please let us know in the comments b

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We Wish We Never Went to College. [00:25] Our personal college experiences and thoughts going in. [02:12] Neil's reflections on not learning anything important during his time at college. [04:01] Eric's habits during college and doing the bare minimum. [04:55] The benefits of learning by doing! [05:28] Shifts in the education landscape and predictions for the future. [05:51] Industries that do not require you to go through tertiary education. [06:57] The courses that Eric is currently involved in teaching.  [07:51] That’s it for today! [08:01] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (w

In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean that all your leaders and employers do! Tune in to hear about how best to manage your role and communicate about the necessary work you do, especially in companies that might undervalue your job. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to Get SEO Buy-In In Larger Organizations. [00:30] Eric's experiences being undervalued as an SEO. [01:50] Looking to your competition and showing what is being done currently. [03:04] Keeping the ROI in mind and demonstrating this to your leaders. [04:52] Making the most of a small or non-existent SEO budget.  [06:07] Consistent and constant education; the communication of problems and solutions [06:52] That’s it for today! [07:03] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.market

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing. [00:30] What is word-of-mouth marketing and why is it important? [01:32] Standing out and becoming indispensable. [02:26] Weighing the usefulness of referral programs. [03:15] Basing your offer on price, and creating a free version. [05:39] Using viral content as a means to build hype and promote your offers. [08:01] That’s it! [08:06] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Seth Godin Purple Cow Linchpin 

In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily habits and staying organized, these pointers are bound to give you the edge over many others out there, so tune in to hear our suggestions! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Personal & Professional Habits That Will Make You A High-Performing Marketer. [00:51] The power of a healthy reading habit and experimentation. [02:31] Getting the right information and developing your filter. [03:51] Why organization and specialization go hand-in-hand with high performance. [05:08] Looking at examples of great marketing and understanding the components. [06:34] Building the best team and network. [07:42] Healthy daily rituals; meditations, exercise, and diet. [08:42] That’s it for this episode! [09:11] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons o

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share. [00:29] High-level statistics relating to Google and Meta. [00:51] Why the decrease in market share is not reflective of their revenue? [01:23] The predicted growth of digital advertising. [02:21] New options for advertising across the digital landscape. [04:05] Avoiding complacency and the benefits of competition. [04:31] That’s it for today! [04:38] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to be seen. With that being said, we still believe Google holds a lot of power, tune in to hear our thoughts on what might happen!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed? [00:30] The recent reports about Microsoft, Bing, and OpenAI. [01:00] Estimates of index sizes and user numbers for Google and Bing. [02:41] The power of good data for improving AI responses. [03:26] Predictions for what the future of AI chatbots might look like. [04:38] Why being the first market does not always spell a victory. [05:32] What Google's monopoly has enabled them to do.  [05:56] The tendency for the biggest tech companies to downplay their monopoly of the market. [06:40] That’s it for today! [06:43] Go to https://www.marketingschool.io fo

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's The ROI of Speaking at Events? [00:48] How speaking engagements have generated ROI for Neil over the years. [01:32] The benefits of going to the right events and meeting with the right people. [02:28] Why charging for speaking engagements is a mistake. [03:21] Viewing speaking engagements as a way to build your personal brand. [03:28] The “serendipitous touch points” that come from speaking at events. [03:45] How speaking increases your client's l

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Google's New Experience Algorithm. [00:25] A look at Google’s E-A-T algorithm and the addition of an extra E for the experience. [01:02] How showcasing your experience can make your content better! [02:27] Two most important factors: good content and high-quality links. [03:15] Why you should not obsess over small things like ranking and content ratio. [04:47] Insight into the metrics that Google uses to improve its algorithms. [05:50] That’s it for today! Don’t forget to rate, review and subscribe!

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting. [00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016. [01:36] The value of doing podcast trades early on. [03:00] How short-form video content can expand your reach. [03:50] Why we caution against podcast topics that are too niche. [04:05] Why it’s easier to get more listens on episodes with guests. [05:02] How you can monetize your podcast audience. [05:21] Short sales cycles versus the high lifetime value of podcast clients. [06:42] What we’ve learned about the length of our podcast episodes.  [07:46] Why ratings and reviews are so valuable! [08:59] The value of consist

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices. [00:40] Lessons learned about making your business recession-proof. [01:48] What it means to have “dry powder” to pour into your business when times are tough. [02:55] How to double down on your business by selling off what you don’t need. [03:14] Tips for improving your internal rate of return. [03:55] Our experience of diversifying our investments with real estate. [05:34] How to be fearful when others

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. Robbie joins us to talk about the company, his vision for the world of digital assets, and how he and his team are going about building a market-leading company. Robbie sheds some light on his history with gaming, his favorite thinkers and books, and where he sees the evolution of the blockchain heading. We also touch on the company culture at Immutable, the focus on making good hires, and a little about their current marketing strategy. So if you want to hear about all of this and much more, be sure to join us! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Immutable Plans To Build a $1T Business. [00:48] The quickest and simplest description of Immutable and what they do. [02:18] Robbie talks about his gaming background and favorite games growing up.  [06:59] Thoughts on the current size and potential growth of the gaming industry. [09:04] Marke