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In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the most out of your working hours. Learn about the benefits of keeping your schedule open enough that you can get some real work done, the power of time blocking, and how using an iPad will help you stay on task and on track! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How The Best Marketers Manage Their Most Important Resource, Time. [00:35] An overview of the timesheets that Eric creates for every quarter. [02:06] How Neil uses his iPad to streamline his time. [03:23] Why the iPad is the ultimate business tool. [04:47] The benefits of time blocking and not overfilling your schedule. [05:45] Why Neil and Eric are big proponents of 15-minute calls. [06:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Toda

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The App Tracking Transparency Recession. [00:30] An overview of what the app tracking transparency recession is. [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy? [01:05] Apple’s iOS changes and how it has affected select tech companies. [03:11] How to adapt during this turbulent

In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind. [00:40] Learn about Eric’s recent Leveling Up Founders event in Miami. [01:13] How Eric changed up the format for his latest event. [01:51] Neil’s experience as an attendee of Eric’s late

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable? [00:37] The high rates of growth Uber is seeing with its new advertising model. [01:24] Learn which businesses are getting the best results from Uber advertising. [03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more. [04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI. [04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest! Go to https://w

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now. [00:50] How businesses are prioritizing their AI investments. [01:53] Why current AI tools are overhyped for marketing? [02:15] How AI chat tools are limited by their input. [02:58] The long-term impacts of AI chat tools versus the short-term impacts. [04:23] Some of the ethical and legal issues that will arise from AI chat tools. [05:13] Why it’s still worth using these new tools and how to manage your expectations. [05:31] That’s it for today! Don’t

This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create a Marketing Moat Around Your Business. [00:30] What it means to have a marketing moat around your business. [01:02] The role of marketing and media in establishing trust with your customers. [01:37] How to create excitement around your brand beyond producing a quality product or service. [02:39] Examples of how brands differentiate themselves in novel and interesting ways. [05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube! Go to https://www.marketingschool

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel? [00:37] The considerable amount of time and energy it takes to build a partnerships team. [01:16] Examples of how partnerships can work effectively. [02:51] How to approach partnerships, especially if you’re just starting out. [03:42] Creative ways for you to leverage your partnerships. [04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Marketing School on YouTube Subscribe

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on topics that you’re passionate about to delegating when you need to. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What to Do When You’re Feeling Content Burnout. [00:30] The importance of picking topics you’re passionate about. [01:07] How to make pivots on YouTube without losing your audience. [01:55] The value of taking breaks when you need them. [02:40] Ensuring you have the necessary systems, processes, and teams in place to support you. [04:48] Understanding your strengths and knowing when to delegate. [06:03] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [06:15] Go to https://www.marketingschool.

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023. [00:25] The definition of pillar content and how it shifts depending on your context. [01:13] How to identify and 10x your pillar content. [02:06] Using other channels to get the most out of your content. [04:27] How to leverage your various networks. [05:18] How Vanessa Lau repurposes her content, to great effect. [06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Va

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prevent Churn. [00:37] Using feedback to find out why you have churn. [01:20] How to find and fix the most common responses on your surveys. [04:34] The importance of reducing churn as quickly as possible. [05:09] Temporary solutions to implement if you’re struggling with high churn rates. [06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:00] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: PayPal Marketing School on YouTube Subscribe to our premium

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When is it acceptable to have churn? [00:23] An overview of what we mean by churn. [00:51] Why it’s acceptable to see high churn rates when you are starting out. [01:41] How to reduce churn, especially when you’re new. [02:04] The importance of collecting feedback when you have high churn. [02:37] How you can build a hugely successful company (like Canva) and still have high churn. [05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingscho

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023. [00:29] Magic Thumbnails and the visual content it will generate for you. [01:12] How Frase helps you create better content for testing and optimization. [01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design. [02:17] How Seventh Sense will ensure that more customers open your emails. [03:45] Ways that Ad Creative can help you generate ads quickly. [04:16] Discover our bonus recommendations: SEO.ai and Optimove. [05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/ne

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Use the Color Orange On Our Website. [00:57] How we used various tests to measure the efficacy of the color orange. [02:42] The research Eric did for the rebranding of Single Grain. [03:17] Why do your call-to-action buttons need to stand out? [05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subsc

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We Think About 'Dark Social'. [00:38] The definition of dark social. [01:04] How dark social makes tracking more challenging on social media. [01:23] Why dark social is only going to become more pervasive. [02:51] How to adapt to dark social and stricter privacy laws. [05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:24] Go to https://www.marketingschool.io to learn m

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023. [00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you. [02:55] The response rate we see for the above tactic and why it is worth it. [03:49] How you can get referrals from the new people you hire and double up on

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Learn Marketing in 2023. [00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal. [01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you. [02:56] Why you should focus on watching YouTube videos about marketing.

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing. [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000. [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age. [02:59] What Twitter is doing to make people happy and ensure its longevity and success. [04:03] Why we can’t be angry about Twitter’s decision to ban third-par

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds. [00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs. [01:39] The results of the survey we did on how marketers are allocating their 2023 budgets. [03:19] Why companies want their advertisements to be measured and profitable when they can. [04:10] The impor