Marketing School | Digital Marketing | Online Marketing

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate. [00:29] Some background on MrBeast and Logan Paul. [01:05] Why building an audience first works better for monetization. [01:48] Building a great brand and then figuring out how to monetize it. [02:52] Using your brand to leverage business deals. [04:30] How Jake Paul also started by building his audience and brand first. [05:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links

In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Intensity vs Strategy – What’s More Important?  [00:30] The difference between strategy and tactics. [01:15] Why marketing intensity is more important than strategy. [01:25] How you can benefit from focusing your energy on one or two strategies, not many. [03:49] Reinforcing the importance of marketing intensity. [05:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Pleas

In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments quick and easy, as well as why all roads lead to a marketing future of fully automated systems. Don’t miss this episode! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing [00:28] What plugins are and examples of how they’re used? [02:06] The great work being done at OpenAI and what it means for the future of marketing. [03:48] How new AI technology allows for quick and easy marketing adjustments to be made. [04:50] Why the future of marketing could consist of fully automated systems.  [05:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing [00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company. [01:36] Why Mint Mobile’s celebrity endorsement strategy worked. [02:33] Short-term versus long-term endorsements and why longer contracts work better.  [04:17] Why founders should accept smaller profits to accommodate endorsements. [04:59] What to focus on and what to ignore when giving celebrity equity in your company. [06:02] That’s it for today! Don’t forget to rate,

In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Fastest and Easiest Way To Increase Your Open Rate. [00:37] Creating a great first impression, and the lasting impact this has. [02:02] Why new content is the most powerful tool for boosting your open rate! [05:02] Ensuring that your readers look forward to your next email. [06:05] That’s it! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Are Newsletters Good Businesses? [00:28] Examples of the most successful newsletters available currently. [01:15] Revenue at Agora and the important idea that this underlines.  [02:31] Why we have chosen to focus on the podcast for now. [04:08] Exploring the ratio between subscribers and revenue. [04:47] The argument for putting your efforts into a product or service. [06:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Press Gazette 

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent? [00:26] What it means to buy or build talent. [01:06] The contrasting approaches Neil and Eric have employed in their businesses. [01:59] Problems with buying a company and integrating existing teams. [02:38] The philosophy of smarter hires and better interviews.  [04:45] Risk and management for particular roles. [05:38] The irreplaceable value of direct industry experience. [06:31] Hiring according to promotion history and potential.  [07:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups. [00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.” [02:25] The importance of being open to feedback when you make mistakes. [02:40] A look at why Neil took accountability for a mistake that his team made. [04:30] Putting systems and procedures in place to prevent mistakes from happening again. [05:52] A live example that you can follow while you listen

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results. [00:28] An overview of our process, from recording the podcast to multiplying our content. [01:40] How to use ChatGPT to get more mileage from your pillar pieces of content. [01:52] Tips for using AI like ChatGPT to turbocharge your marketing results. [02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM. [03:17] What to watch out for and how to keep your data safe. [04:52] That’s it for today! Don’t forget

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions. [01:24] Why Eric believes that your offer is a direct reflection of your conversion rate. [02:47] Neil on why you should accept PayPal as a payment option. [04:08] An example that illustrates why you need to re-test your CRO. [05:40] The importance of staying on top of your offer. [05:55] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! PayPal Ubersuggest Answer

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why). [00:43] Downsides to batching content, including being slow to respond to topical issues. [01:25] How batching content ahead of time can prevent you from leveraging trends. [02:11] The psychology behind why reaction videos perform so well. [02:40] Adjust your batching process to make room for current events in your content. [03:36] Exploring the r

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game. [00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.  [00:53] How YouTube is taking advantage of the podcast space.  [01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.  [02:01] The importance of having a video version of your podcast.  [03:00] The number of podcasts that exist.  [03:12] Figures that show how to podcast growth has been decreasing over the years.  [03:42] Why Spotify is putting so much money into podcasting. [04:31] Go out there and create a podcast! 

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Recipe For Success With Any Content. [00:36] Variation between social media channels.  [01:01] The benefits of repurposing content (and an example of how to do this). [02:10] Tools that will allow you to see how your Tweets are performing.  [02:25] The importance of developing a hook for your content.  [03:44] Why you don’t need to try and track every single piece of content you post.  [04:16] Why we love Riverside.  [05:01] Tools that will help you create content that resonates with your audience. [06:40]

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to nail your public speaking performance. [00:51] One of the biggest mistakes people make when speaking at a conference. [01:04] What you should try to learn about your audience prior to your talk.  [01:46] How and why Neil’s approach to creating presentations has changed over time?  [02:40] The question that Eric always asks the organizers of the events he is speaking at. [03:55] Advice for choosing the topic of your talk.  [04:31] The importance of practicing your talk at least once.  [04:56]

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: When should you hire offshore marketing talent? [00:52] How offshoring can help you save money.    [01:11] The benefits of offshoring or ‘global expansion’ for growing your company.  [01:45] The time difference that you should aim for when you are undergoing a global expansion. [02:13] Examples of fields that have great offshore talent.   [02:43] A great offshoring hack!  [03:37] Factors to be aware of when hiring offshore talent.   [04:15] Why you need to create more than a job description when hiring offshore talent. [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: how to get maximum ROI from conferences. [00:27] An overview of our recent experience at Affiliate World Dubai. [00:55] Why do we always connect with people we know when we travel to different countries? [01:52] ROI from dinners with attendees versus ROI from dinners with speakers. [02:08] What we have found ROI from conference booths to be like. [02:13] How doing one-on-one or group sessions at an event helps to boost ROI. [03:07] Benefits of in-person meet-ups with regard to ROI. [03:45] The upcoming conference that Neil and Eric are speaking at.  [04:11] The app that

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonable price. And right now, he’s struggling to find those, which has left him with a lot of extra cash on his balance sheets. Tune in as we discuss the current state of the economy, what Warren Buffett’s behavior tells us about what is to come, and why now could be an ideal moment to invest in your own company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers. [01:39] Why Buffett’s behavior indicates that there is a lot of opportunity out there. [02:06] What Buffett looks for when he’s investing and why many companies currently have a lot of extra cash on their balance sheets. [02:38] A reminder to be greedy when others are fearful, and fearful when others are greedy. [02:51] The opportunities for you as a marketer and business owner in the coming

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond. [01:01] Neil’s prediction is that companies will need to spend much more on data and analytics. [02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.  [02:41] How companies are increasingly trying to establish and leverage their own channels. [05:03] Why do we expect to see a proliferation of content? [05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention. [07:17]