Marketing School | Digital Marketing | Online Marketing

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to build an organization of top marketing performers. [00:26] What it means to be a top marketing performer. [01:07] An example of top performance in action.  [01:31] Quality score versus revenue. [02:26] Three principal qualities of a top-performing marketer. [03:50] Steps to building an organization of top-performing marketers. [06:41] The challenge of retaining high performers. [06:59] A brief summary of how to build an organization of top-performing marketers. [07:36] The importance of checking in regularly with the high performers on your team. [08:19] That’s it for

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Mint Mobile and Jack in the Box collab. [00:27] Details of the unexpected collab. [01:26] The scale of Jack in the Box in the US. [02:55] Why the collab is a smart move for Mint Mobile. [03:36] Marketing goals outside of revenue. [04:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mint Mobile Jack in the Box Leave Some Feedback: What should we talk about next? Please le

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to lea

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks. [00:34] A rundown of the Instagram blue checkmark news story. [01:14] The differences between Instagram and Twitter. [02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility. [03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook. [04:07] The business lessons we can all learn from t

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses. [00:33] What ChatGPT can teach you about trending headlines. [01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content. [04:08] The cost savings of using ChatGPT as a translation tool. [04:56] Find out how personalized notes can help you increase your retention rates and which tools to use. [05:38] Recommendations on which AI tools to use for podcasting. [06:18] Using AI tools to get more out of your client calls. 

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use Meme Marketing to Grow Faster. [00:25] An overview of meme marketing and how it works. [01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business. [03:27] The key to growing faster using memes — and what most people do wrong. [04:41] Why Elon Musk calls himself a meme dealer. [05:54] The importance of keeping memes relevant

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications. [00:32] The pros and cons of releasing source code. [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective? [05:45] The rate at which a tweet’s relevancy decreases over time. [05:59] The value of transparency. [06:11] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us kn

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event. [00:48] A recap of the event. [01:57] Spectacle content versus relationship-building content. [03:49] The value of creator communities. [04:21] The business knowledge so many creators are lacking.  [05:10] Why it’s important to find the funnel that works for you. [06:12] The hamster wheel problem and how to overcome it. [06:45] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingsc

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to overcome creator’s block. [00:44] Tips for stimulating ideas. [01:45] How to inspire your team to be creative. [02:30] The way Hypefury aids the generation of ideas. [03:09] How to get the most out of ChatGPT. [04:06] The value of talking to other creators. [05:10] Why you should look at your analytics. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! [05:36] Sign up for our Founders Mastermind, occurring 3-9 August. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and li

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better? [00:38] Why we started doing short-form podcast episodes back in 2016. [01:08] How our new long-form episodes are performing versus the short ones. [02:01] A breakdown of Apple data on our long and short-form podcast content. [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate. [07:07] What we hope to see from our long-form episo

In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth. [00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth. [02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run. [03:02] What defines company pages on LinkedIn and why they aren’t being throttled? [03:59] Legitimate ways to achieve the same growth in the long term. [05:22] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentio

In this episode, Neil & Eric discuss this week's latest business & marketing news  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth. [00:26] A breakdown of what growth hacks are. [00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically. [01:08] Why conferences are a great place to get business. [02:00] Tools that will help you leverage AI for transcription and generating content. [03:11] Getting great engagement on LinkedIn. [04:06] Maximizing your audience growth with Retention.com. [04:57] Our strategy for growing your reach by publishing a book and giving it away for free.  [05:36] Lesson on click funne

In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing. [00:27] Common reasons why you are feeling stuck in your marketing. [00:56] Why being stuck is a normal part of marketing. [01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method. [02:47] The AIDA model: Attention, Interest, Decision, and Action. [03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook. [05:14] Why your offer matters and how to make one t

In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us for creating content are undergoing a significant shift. Tune in to find out which ones we’re getting the most use out of and how we’re leveraging them for optimal results this quarter! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools for Q2 2023. [00:26] Learn how Riverside.fm will take your online recordings to the next level. [01:10] Why we recommend Krisp for elevating your audio content. [01:35] How DeScript will help you make your content more professional. [02:08] Increase your social media output by leveraging MidJourney’s capacity for generating original visual content. [03:20] Get more out of Chat GPT through integration with other apps, like Zapier. [04:13] Use SocialP

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest mistakes companies make when it comes to addressing criticism, what you can learn from negative reviews, and why these comments present you with an excellent opportunity to grow! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Address Negative Reviews The Right Way. [00:25] Some context on why we’re unpacking this topic. [00:55] How you can learn from negative reviews. [01:34] The mistake most companies make when it comes to responding to reviews. [02:18] How to find patterns in negative reviews and fix persistent issues. [03:06] Understanding how receptive you and your team are to criticism. [04:02] Why critical reviews are a great opportunity to grow. [04:25] That’s it

In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get a much higher ROI on your marketing efforts! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10x Marketing Experiments That We're Running Right Now. [00:30] How we are leveraging AI tools to create content and increase our output. [01:57] The value of collaborating with other podcasts to expand your reach. [02:49] Top reasons for using AI to interpret analytics and provide real-time insights. [03:29] Find out how you can utilize and implement free community funnels. [04:11] The best ways to partner with celebrities and influencers. [05:45] How we are using Chat GPT to summarize the latest news and marketing developments. [06:26] That’s it for today! Don’t forget to rate