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In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Business Trends We Are Seeing For 2023. [00:24] Why businesses are cutting back on everything and rates are hiking. [01:11] The hiring trends and the defensive stance businesses are taking. [02:07] Why advertising isn’t growing like it was before. [02:35] How people are preparing for these issues: AI and why it’s more efficient. [04:20] Why podcasts are useful tools and why businesses are using them for marketing. [06:03] That’s it for today! Don’t forget to rate, review, a

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Unsuck At Social Media. [00:18] AB testing on YouTube, responding to DMs, and other areas for improvement. [00:51] Why Neil isn’t willing to open up his private life for more online engagement. [01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using. [02:55] Why experimentation is key to unsucking at social media. [03:36] What works for your competition won’t necessarily work for you. [05:24] How enjoying the process and having fun improves your content.  [

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Optimal Way To Post To Social Daily. [00:06] How social media is changing and advice on how to adapt. [02:41] Posting natively and recommended tools to make posting easier. [02:51] How algorithms differ on various social platforms. [03:42] Advice on repurposing pillar content. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sprout Social AdSens

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org). [00:31] An overview of the XPRIZE Foundation and its mission. [02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity. [03:00] How these prizes generate activity and development in beneficial sectors. [03:34] What marketing can learn from this type of

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8. [00:14] MrBeast’s paid Twitter feed subscription and what it has to offer. [00:57] An overview of the phenomenal stats behind MrBeast’s videos. [02:26] The difference between having mass appeal and catering to a limited audience. [03:22] How MrBeast produces his video content. [04:22] The takeaways that MrBeast shares on his paid Twitter feed. [05:24] A breakdown of MrBeast’s views for shorts and longer videos.  [05:51] W

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game. [00:28] An overview of the options that Lionel Messi had of teams to play for. [01:18] The deal that David Beckham offered Lionel Messi. [02:18] How Beckham played the long game, and how Messi is doing the same. [03:27] Why there are factors other than money influencing Messi’s decisions? [05:03] The Messi brand and why it matters. [06:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on Yo

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Future of Media aia Axios  [00:25] The rise in demand for subject-matter expertise.  [01:29] Value in documenting your journey.  [02:03] Why the days of big generic brands are over?  [02:30] The importance of newsletters in the media landscape of the future.  [03:45] Content that consumers are  [04:41] An example of how the media influences the way we think.  [05:58] How younger audiences want to consume their news.  [07:06] An overview of the highlights from today’s episode!   [07:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.  [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.  [05:25] The importance of breaking things down for your audience in a way that they will understand. [05:50] Another thought experiment that explores the conditions of a strong argument.  [09:00] Quality versus quantity of arguments.  [09:10] How to draw attention away from the downsides of your argument.  [09:58] Congrats to Eric for receiving his MIT certification!  [10:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs. [00:18] The importance of understanding your Customer Lifetime Value (LTV). [00:47] The blog post by Elena Verna inspired today’s episode.  [01:17] An example that highlights the problem with focusing only on customer acquisition (CAC). [02:45] The benefits of looking at LTV per channel.   [03:20] Why the length of your payback period matters more when your business is just starting out.  [03:50] Understanding the paid marketing loop.  [04:21] What does the payback period metric measure?  [05:06] Key takeaways from today’s episode!  [05:51] How losi

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Instagram’s Algorithm Revealed. [00:25] The blog that inspired today’s episode.  [01:20] Understanding how Instagram ranks Feed. [03:09] An explanation of how Instagram ranks Stories. [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers. [06:51] The importance of velocity when it comes to Instagram’s Explore.  [08:49] Instagram’s approach to ranking Reels.  [09:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Instagram Ranking Explained Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some F

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators. [00:34] The benefits of hiring content creators who really understand social. [01:21] Insight into GaryVee’s rolling admissions process. [02:25] Why he expects his own marketing to be better than his agency services? [04:32] How to find applicants when you don’t have millions of followers. [06:38] Using social media to find creators producing amazing content. [07:06] Finding content creators with experience in your particular industry. [07:

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How We're Using AI at Our Companies. [00:41] Ways that we use AI for analytics. [02:30] Useful revenue intelligence and note-taking tools. [03:47] How AI can save you time and production costs on creative campaigns. [05:01] Leveraging Microsoft Clarity for user behavior insights. [06:12] The benefits of receiving “data dumps” from Google Search Console. [07:57] Learn more about a tool that identifies decaying content and one-click upgrades it. [08:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketing

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why the Gold is in the Reviews. [00:14] Why one and two-star reviews are essential for growth. [01:30] Qualitative versus quantitative feedback. [02:40] How to use five-star reviews to inform your marketing copy. [04:34] Helpful tools you can use to test your messaging. [05:39] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Watch this episode’s video recording h

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22]

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI. [00:08] Leveraging SEO in today's climate and building and releasing free software. [01:02] Building a brand to succeed in the long run. [01:36] Prioritizing attention and distribution and using your unique data. [02:41] Connecting with other entrepreneurs at events and sharing useful info. [03:23] Employing a dedicated AI operator for your business. [04:21] The old-school marketing tactics that still work! [05:31] Understanding internal efficiency gains and finding novel marketing methods. [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites? [00:06] What the data suggests about Google traffic. [00:43] Movement in the statistics; what we have noticed. [01:06] Evolving online behavior across different platforms. [01:51] More direct information on the results page and fewer click-throughs. [02:20] What do these trends mean for Google's revenue moving forward? [04:05] Laying out the amounts that Google makes from their ads. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available. TIME-STAMPED SHOW NOTES: [00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads. [00:07] New AI tools that can help you in your creative processes. [01:16] Writing tools for titles and descriptions that improve ranking. [02:11] Some of Google and Midjourney's latest and most exciting AI features. [04:47] How tech tools can boost the creative talents you already have! [05:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Midjourney DALL·E 2 Adobe Firefly  Canva Flamingo  Lea

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth. [00:15] Looking back on the recent Capital Camp conference. [01:29] Support from friends and 'family' in difficult times. [02:00] Helping others as a way to connect and build relationships. [03:58] Events and groups that suit different kinds of businesses. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube!  Capital Camp YPO Zig Ziglar   Leave Some Feedback

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where We Think Podcast Advertising Is Going. [00:07] Looking back on the last few years of boom in the podcasting space. [01:04] Examples of innovative ways to run podcast ads. [02:18] A few Chartable statistics about our podcast and audience. [04:18] Finding the right advertising partners for your podcast. [05:19] The utility of podcasting within an omnichannel approach to online business. [06:20] Matching your podcasting strategy with your business objectives. [07:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help