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Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live. [00:07] The story of the chance meeting between Eric and a Marketing School fan. [00:52] Why engaging with Marketing School is all about implementing the lessons you learn. [01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI. [03:33] Our hopes for how people will engage with, and utilize, this podcast. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Consumer Confidence Sits Right Now. [00:30] Observations on current Gen Z spending habits. [01:20] The demographic that has noticeably slowed down their spending since 2022. [01:52] An overview of how companies are doing in the current economy. [04:01] Insight into why many companies are taking on a defensive position. [04:49] Why people tend to cut marketing first during a down economy. [05:18] What rail traffic data can teach us about the state of the economy? [08

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Truly Scale AI In Your Organization. [00:20] Unpacking the role of an AI operator. [01:08] How Eric’s company has implemented an AI working group. [02:11] Neil’s company and how he partners people up based on their capabilities. [03:24] Why leadership needs to push these initiatives. [04:07] Neil’s advice on when to implement AI. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Ple

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The format dominates 92.7% of Facebook posts. [00:06] Is Facebook making a comeback? [00:15] How reels are reviving Facebook. [00:33] The reach of Facebook reels compared to Instagram. [00:59] Why reels are so popular? [01:27] The timelessness of storytelling as a format. [03:12] The doom-scrolling epidemic. [03:42] Why you should focus on creating short-form content to post on ALL platforms. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How you should be thinking about AI. [00:10] Why content creation isn’t the most efficient use of AI. [01:46] Why human modification is essential for AI-generated content. [02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly. [04:51] Why you should use AI to analyze data rather than create content. [06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to optimize travel for maximum output. [00:19] Neil’s preferred approach to combat jetlag: stay in PST. [01:30] Eric’s hacks for adjusting to a new time zone. [02:36] Why you shouldn’t eat on the plane when changing time zones. [02:45] How to ease the constriction of blood flow on long flights. [03:24] Sleep optimization tools and tactics. [03:51] Neil’s on-the-go workout hacks. [04:13] Tips for traveling lightly. [05:03] Airport time-saving tips for international travel. [06:03] Try to fall asleep in the destination time zone! [06:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to ht

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences. [00:12] Why speaking and in-person meetings are the most effective strategies. [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach. [03:23] The lesson gleaned from the above approach: experiment! [04:31] How and why Neil arranges for conference organizers to help him book meetings. [06:26] The effectiveness of attending industry events. [07:00] An example of what’s discussed in the in-person meetings and how they go down. [08:48] Why we aim to be a

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make your content stand out when everyone is using AI. [00:05] The increasing mass of content creation and the inundation of AI. [00:56] What typically stands out on various platforms: data and stories. [02:00] The efficacy of sharing personal experiences over data. [04:25] How to stay relevant: refrain from regurgitating content. [05:33] Creative ways to integrate influencers. [06:34] Tucker Carlson’s success with his independent show on Twitter. [07:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to do outbound at scale using AI. [00:07] What “outbound” means in a marketing context. [00:21] The markets NP Digital targets using outbound. [01:14] How AI can be used to customize insights for outbound. [02:32] Why you should use AI to help you stand out now. [02:52] An example of how AI can customize insights at scale. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Clay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? 

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic. [00:43] Why human modification of AI-generated content is essential for driving good traffic. [02:00] The details of @jakezward's AI SEO case study. [03:24] Our opinion on the efficacy of this strategy in the long term. [04:48] Will AI replace content writers? [06:03] The use cases for byword.ai. [07:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The measly return for YouTube views. [00:43] The content of the YouTube channel in question. [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions. [01:56] How best to generate revenue from your content. [03:45] @theisaacmed's marketing goal and “reasonable budget”. [04:00] The monetization opportunity for niche content. [04:54] Our takeaways from @theisaacmed 100m views to $900 con

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools for Q2 2023. [00:09] How you can use Character.ai to create an AI assistant. [01:06] Ways that Scalenut can help you generate a content marketing strategy. [01:52] Google Bard features that can make a difference to your business. [02:28] How Seventh Sense can help you maximize your email marketing revenue. [02:50] Why the possibilities for generative AI are pretty much endless with StabilityA

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care). [00:10] Ways that email marketing has changed and evolved in recent years. [00:50] How personalization can boost your open rates and click rates. [01:46] Why newsletters are a great tool to help you take control of your marketing. [03:14] How to find out where subscribers are coming from and segment lists automatically. [04:02] Customized interactive email solutions that could see your conversion rates skyrocket. [05:12] Recommended tools to power your newsletter. [05:38] That’s it for

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers. [00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence. [01:12] What mediocre marketers look like in the context of AI. [01:59] Defining what it means to be an “ABC marketer.” [02:19] The reactive nature of mediocre marketers. [02:36] Why it’s important to read, study your competition, and analyze your data. [03:25] Focusing on the short-term versus focusing on the long-term. [04:57] The cons of relying on platforms rather than building

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails. [00:55] How Neil has had to change his strategy when it comes to email segmentation. [01:47] The different areas of marketing that Neil’s subscribers might be interested in. [02:05] Advice for creating smaller, more targeted groups. [02:15] Ways that AI can help you craft customized emails. [02:27] Differences in revenue that result from segmenting versus not segmenting. [03:04] An example of a clever customized email solution that Neil learned about recently. [03:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 s

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Twitter Is Going and Why You Should Care. [00:05] Updates regarding Twitter’s new CEO, if it will become X and more. [01:04] Why we don’t believe that Twitter will become an “everything app.” [01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.  [02:55] Some of the experimental changes that Elon Musk plans to make. [03:32] The need for constant iteration when building a product or service. [03:59] Whether Twitter has gotten better or worse since Musk took over. [04:37]

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API. [00:18] Examples of monetization models within chatbots. [01:00] How you can view this new development as “AdSense for a chat." [01:33] Why we don’t recommend monetizing through ads as a products-and-services business. [01:45] Things to keep in mind when it comes to AI, search, and ads. [02:30] The importance of learning how to adapt quickly. [02:55] Why many people are using AI and chat tools in the wrong way? [03:55] How to create a better user