Marketing School | Digital Marketing | Online Marketing

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore. TIME-STAMPED SHOW NOTES [00:00] Introduction to the topic: Why in-person podcasts crush online podcasts. [00:18] Recording together after three years apart. [00:26] Difference between online and in-person recordings. [01:05] Impact of being physically present on storytelling and energy. [01:45] Unique vibe of doing something live or in person. [02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions. [02:24] Stronger relationships were built with guests during in-person recordings. [03:13] Value of building deep relationships and lifelong fr

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics! TIME-STAMPED SHOW NOTES: [00:00] - Disney TV assets are now for sale, says Bob Iger [05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages [07:38] - Threads engagement is decreasing [11:34] - Amazon’s Prime Day falls short [14:30] - Twitter introduces revenue sharing system [20:48] - What you should learn from Sam Ovens Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Do offline ads work? [00:13] The effectiveness of offline ads, including billboards and airport ads. [01:48] How offline ads are evolving to merge with digital platforms. [02:20] Factors affecting the success of offline ads. [04:38] Why IT marketers should focus on creativity rather than technical details. [05:12] The importance of evoking emotion to drive customer interest. [05:36] Why unique campaigns make effective campaigns. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you. [00:06] Why LinkedIn constantly changes its algorithm. [00:36] LinkedIn’s aim is to focus on B2B social networking. [02:14] Why building your own audience outside of LinkedIn is important for long-term success. [02:39] The kinds of posts prioritized on the platform; how to reach

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Anatomy of a 1M View TikTok Video. [00:55] A brief overview of what the post was about. [01:14] Reasons why the post went viral. [01:37] Why Neil chose not to collaborate on the video. [02:05] Advice for creating viral marketing content. [02:38] Eric shares his perspective on the post. [03:40] Learn why storytelling is e

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Why launching Threads is a genius move and the future [01:30] - The conditions that made Threads a record-breaking social media platform [03:36] - Key lessons we should learn from Threads [05:07] - What will happen if Threads go global? This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.  TIME-STAMPED SHOW NOTES: [00:00] - Is Threads better than Twitter? [01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter. [02:20] - What is the reason behind the current surge in attention towards Threads? [04:10] - How can you maximize Threads’ organic reach as a brand-new platform [05:30] - You’re missing a lot of things if you’re not using Threads This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire. [00:20] An interesting market projection regarding creative startups. [00:55] We define the creator economy and provide examples. [02:06] Reasons why the creator economy is struggling. [02:37] Examples of successful businesses within the creator economy. [03:03] We unpack reported returns for content creation. [03:25] Important aspects tha

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode! TIME-STAMPED SHOW NOTES: [00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms  [02:15] - How your brand can maximize this new platform for organic reach [05:00] - Scale your content creation with Programmatic SEO [11:41] - Canadian Government to stop buying Meta platform ads  [19:11] - How Connected TV (CTV) Advertising Works [25:54] - Duolingo Ditches Tv Ads For Memes [28:10] - Tom Brady Loses $30M www.marketingschool.io to learn more! L

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Rebrands A Good Idea? [00:22] Why we are not fans of rebranding. [01:36] Rebranding when reviews are bad: Spectrum. [02:33] Remembering a viral post about Comcast. [02:59] Hear examples of bad rebrands and missed opportunities. [04:29] How rebrands can complicate marketing strategies. [05:10] Good examples of successful rebrands.  [05:51] Important lessons from successful rebrands. [06:05] We unpack Neil’s recent rebra

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts. TIME-STAMPED SHOW NOTES: [00:16] Introduction to the topic and a lighthearted discussion about a special pillow [01:24] Neil and Eric share their preferred content formats for starting from scratch [02:46] Neil explains why he favors videos and how they help build audience connections [03:49] The prominence of short-form videos and the benefits of creating long-form content [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience [05:3

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we’re running Twitter and Meta

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation [00:15] What Opus Clip is and what it’s used for? [00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential. [01:00] The features that enable it to save users time in editing short-form videos. [01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube. [01:31] The time and money-saving benefits of Opus Clip. [01:41] Our plan is to use it for reactio

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What matters more than competency? [00:26] Why cultural fit is more important than competence. [01:35] A recruitment story illustrating the significance of cultural fit. [02:24] Core values at Eric’s company. [04:02] Neil’s personal and professional core values. [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates. [05:10] That’s it for today! Do

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How MrBeast smashed a new video record! [00:21] The premise of the video that outperformed his Squid Games video. [00:44] MrBeast’s use of cameos and quick pacing. [01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers. [01:28] Why this video is out

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why We’re Doing In-Person Podcast Again. [00:44] Why do we think doing in-person podcasting again is helpful and frankly, better. [02:40] How in-person podcasting builds relationships. [03:55] The way recording live podcasts helps you repurpose your content. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/! This podcast is on our Youtube Channel. Watch it here: ht

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Rise of De-Influencers. [00:28] What a de-influencer is. [01:16] Why you don’t want de-influencers anywhere near your business. [02:06] Exploring why there isn’t a way to defend yourself against de-influencers. [02:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below.

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Market an Event. [00:27] How we’re marketing our next event in August. [01:20] Advertising events and what platforms they do well on. [02:57] The two ways to move ticket sales for your events. [04:32] Why the most common event marketing techniques are not effective strategies? [04:54] Reasons why the 30 days leading to an event are the most critical.  [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8 Links Mentioned in Today’s Episode: Don’t forget

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Find the Best Podcast to Advertise On. [00:08] Magellan AI and how it helps with podcast advertising and analytics. [01:34] Our favorite feature of Magellan AI. [03:44] The cost of Magellan AI. [04:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Magellan AI Dreamhost Microsoft  Shopify HelloFresh Leave Some Feedback: What should we talk about next? Please let us know in the com