Marketing School | Digital Marketing | Online Marketing

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs? [00:55] Subscriptions as a foundation for B2B investors. [01:43] Why you should start generating revenue from subscriptions. [02:04] How Andrew monetized his T

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B. [00:35] Highlights of the groundbreaking data from Metadata. [01:00] Analysis of the most interesting findings from Metadata. [01:44] Circumstances where paid social works well. [02:42] Lead to win rates of paid social

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term. [00:20] How advertisers are making more money than you. [01:10] An alternative to ad revenu

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Apple Declares War on Newsletters. [00:10] How iOS 17 will impact the distribution of marketing material. [01:15] Ways companies are adapting to Apple’s new privacy rules. [02:05] Results from

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES: [00:00] - “X” wants to make your Twitter ROI more profitable [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over. [03:33] - This is the best time to take advantage of Twitter ads Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries. TIME-STAMPED SHOW NOTES: [00:00] - The impact of the Hollywood Strike  [02:00] - What can we learn from it from a marketing standpoint [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation [04:57] - Why this is a great time for creators to produce content  [05:47] - Being afraid of a future dominated by technology is inherent to human nature Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency [01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand? [02:38] - Is this the end of brand agencies? [04:04] - Neil Patel and Eric Siu rebranding tips and tricks [05:10] - Why conversion should be the top priority instead of just redesigning your brand Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future. TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter [02:00] - This will be the biggest redirect project in SEO [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand? [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only. [00:55] What wealthy and successful people all have in common. [02:12] How successful people expand their accumulated wealth. [02:47] An example of someone who built their wealth by focusing on a niche. [04:03] Successful people who have an investor mindset. [04:36] Focusing on a niche b

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why You Have To Take Back Control of Your Content. [00:50] Spending more time creating more content. [01:26] Issues with not creating your own content. [02:10] An example of good, simple content with great ROI. [02:58] Hear the benefits of creating your own content. [03:33] Why it is essential to have fun when making content. [05:10] The popularity

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel. [00:15] Background about Logan Paul and his overall brand. [00:58] The story behind the recent success of PRIME. [01:09] Leveraging influencer marketing to generate more sales. [02:25] Reasons why PRIME has become so popular. [02:37

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers. [00:42] A look at some data on viral content. [01:55] Neil shares what he has learned regarding content. [02:48] How NP Digital assesses marketing content. [03:15] Benefits of focusing on a marketing niche. [03:55] Best practices for formatting blog content. [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future! TIME-STAMPED SHOW NOTES: [00:00] - How Bryan Johnson is redefining business and marketing [05:00] - Best practices to scale your Youtube channel [15:30] - AI’s horrifying future and the more reason to protect your data [19:30] - Barbie Movie’s marketing strategy  [22:56] - Build your community with this Discord growth hack [27:28] - The only thing you need to build a successful career through social media Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER? [00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks. [00:31] The main reason Neil disagrees with this statement: the privacy changes. [01:07] What this means for creative strategy and people in paid media? [02:00] How paid media is affected by automatization.

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is it worth it to create a user conference? [00:06] What a user conference is and examples of companies that do this. [00:41] Neil and Eric’s experiences with doing their own conferences. [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference. [01:55] Criteria that your company should meet before hosting a user conference. [02:45] A look at some specific ev

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how to measure the ROI of your content efforts in 2023. [00:06] Google Analytics 4 and its limitations. [00:23] A quick hack involving UTM parameters. [00:51] How to use AB testing. [01:55] Factoring in lead generation. [03:07] Tracking content topics and how to use this information going forward. [03:52] The evolution of Google Analytics and what Eric predicts for the future. [04:42] Blog content and emails versus organic reach when it comes to ROI. [05:51] Why measuring your ROI is not enou

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how businesses can use data to improve their marketing campaigns. [00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.  [01:24] The biggest problem with how businesses use analytics. [02:43] Thoughts on GA4 versus the previou

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the secrets of the LinkedIn algorithm. [00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside. [01:37] Typical account types that get down-ranked and up-ranked. [02:10] How the criteria changes per country and other factors that affect it. [02:31] Topics you should talk about depending on yo

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels. TIME-STAMPED SHOW NOTES: [00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel. [00:39] Expedia conducted an experiment leading to improved results [01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI [03:04] Examples of other companies, adopting omnichannel strategies are discussed [04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI. [05:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Men

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content. TIME-STAMPED SHOW NOTES: [00:00] Introduction to using Bard for marketing and business questions. [00:53] Using Bard to generate specific marketing questions for the current quarter. [01:40] Refining questions for specificity and actionability. [02:41] Exploring popular search marketing questions with Bard. [03:17] The relevance of Bard's data and its age. [03:40] Importance of focusing on high search volume questions for content creation. [04:01] Using Bard to find popular search engine marketing questions. [04:47] Considering indexed results to determine question relevance. [05:13] Wrapping up and encouraging listeners t