Marketing School | Digital Marketing | Online Marketing

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It’s the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data. [05:35] You’re going t

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Goes Up Must Come Down [00:40] The stock market is having a bad week. [00:55[ The SEO market is fluctuating, as well. [01:12] Eventually, everyone’s traffic goes down. [02:05] There are always cycles in business. [02:20] Every marketing channel changes their algorithm. [03:00] Keep innovating and trying new channels. Never let your foot off the gas. [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore. [04:33] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? [00:45] Brian Dean is the one who came up with this theory. [01:08] Google looks at each industry separately. [02:05] You don’t need long form content to succeed. [02:40] There a lot of things you can do to rank. [02:52] In the B2B industry, longer is better. [03:03] B2C, length isn’t as important. [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry. [04:11] See what the trend is for length. [04:32] That’s it for today! [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and lo

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Login to Google Analytics? [00:55] You can get addicted to checking your stats. [01:26] It’s not helpful. Go be productive instead! [01:50] If you check everyday, there are diminishing returns. [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic. [03:15] Instead, just sign up for GA alerts. [03:50] Make sure you are comparing your stats from today to yesterday or this week to last. [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe. [04:50] That’s it for today! [04:54] Go here to see

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should [00:35] Google Trends is the tool you aren’t using. [01:00] When brand mentions go up, so does traffic. [01:35] A trusted brand ranks higher. [01:45] Google Trends shows how your brand is ranking over time. [02:05] Google Trends is just a graph, but you can compare different businesses to your own. [03:34] In the title of your blog post, include your brand name. [03:45] Write amazing content. [04:05] People who spend a lot on video ads have higher trend ratings. [04:35] Podcasts or videos build a strong relationship with customers and strengthen your br

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally [00:46] Neil is now targeting various countries throughout the world via his website. [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market. [02:08] He went after Brazil first because he bonded with the audience from the event. [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality. [02:56] You can’t just hire translators, you need people on the ground. [03:30] Neil gets 100,000 visitors per month from Germany. [03:43] Brazil brings in over 230,000 visitors. [04:00] Wh

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Do You Market in a Brand New Industry? [01:00] Google is excellent for demand fulfillment. [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand. [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1 [01:57] Get people to blog or write articles about you. [02:30] Facebook ads work extremely well. [02:40] Influencers are key: maybe pay them to talk about or promote you. [03:15] Hoverboards blew up because people were instagramming about them. [03:30] If you

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? [00:40] It took 3-4 years to generate revenue on Quicksprout. [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month. [01:20] Now, they are getting around 170,000 visits per month. [01:24] It took 2 years to get the ball rolling. [01:45] Most clients come from word of mouth. [01:55] Blog posts won’t generate leads. [02:10] When people link to your content, that will help your domain authority among other things. [03:14] Neil's website gets good traffic, but it took him 2 years to get there. [03:45] Once you get a good amount of traffic, you will fin

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line. [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow. [02:05] 3: Use push notifications and get people to opt-in through their browser. [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy. [03:35] 5: Make sure you are putting your name in the title tag. [04:45] 6: Remember your root domain. [0

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable. [01:22] Also check out forums like BlackHatWorld to see what the chatter is. [01:40] Unless you see huge tanks, there is not much you can do. [01:52] The most important thing you can do is diversity your traffic. [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks. [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox. [03:

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers. [01:10] The tactics people have used in the past won’t work now. [01:20] A new tactic is to create tools. [01:32] If you give away a free tool, traffic will increase. [01:53] Tools have a cheaper cost per acquisition. [02:20] It’s called product-led growth. [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free. [03:00] They lock people out from certain features, which is a great tactic. [03:20] Get creati

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)? [00:40] There are a couple of websites that can help you with valuation. [00:48] Digital Exits has different calculators to use. [01:07] FEInternational publishes a lot of different content. [01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa. [01:30] These sites will also tell you how much similar sites are worth. [02:01] BizBuySell is another great resource. [02:12] These sites have a lot of inventory you can check out. [02:30] If you have a b

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Sell Ads on Your Site? [00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are. [01:30] Neil used to think ads were useless. [01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue. [02:21] It’s important to test this out. [02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream. [03:45] Test out ads to see if it will help, but don’t use it as your main source of income. [04:10] That’s it for today! [04:

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore [00:37] In marketing, things change constantly. [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death. [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service. [03:10] Every few months, Google rolls out algorithm updates. [03:30] SEO from 10 years ago won’t work today. [04:15] If you look at Drift or Intercom, they didn’t copy the competition. [04:41] Drift always changes how they launch new features.

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Network with Rich People [01:05] There are a lot of people that want to network with the wealthy. [01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value. [02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag. [03:40] We’re speaking in generalities, but obviously, the advice works. [04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people. [05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answe

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Tool That'll Change Your Business [00:40] The sales tool is technically for anyone with a team that runs sales or presentations. [00:55]  The tool is called “Gong”. [01:10] Our mutual friend, Mike, told another friend who told Neil. [01:25] Eric heard about it a similar way. [01:43] Gong is a sales coaching tool. [02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are. [03:07] Gong has a call recorder function that makes this possible. [03:22] It helps you train your team in les

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work? [00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them. [01:01] Just because you spend money, doesn’t guarantee revenue. [01:30] Back at Treehouse, Eric paused ads when he first got there. [01:50] Pausing campaigns allows you to look at the data and determine what the issues are. [02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions. [03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on. [03:50] This will give you an idea about what your direction sh

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Link Building [00:58] The prerequisite is that you need amazing content. [01:10] The first thing you want to do is use BuzzSumo and Ahrefs. [01:18] Check keywords for similar content using these tools. [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building. [02:05] They show you your targets when reaching out to people. [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic. [02:40] When mass-emailing, look out for GDPR. [02:53] Use Hunte

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Compete in a Saturated Market [00:38] Neil recently released version 2.0 of UberSuggest. [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money. [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million. [01:39] Google does over 100 Billion in ad revenue. [01:50] I found their models were all wrong, so I just released it all for free. [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing. [03:00] Most people don’t use a