Marketing School | Digital Marketing | Online Marketing

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It) [00:36] Dwell time is how long people spend on your page. [00:46] Google factors this in when ranking your site. [01:05] The longer a visitor stays on your site, the more engaged they are. [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords. [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time. [02:41] A friend of ours has an app called “YouTube Subscribe Bar”. [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond [00:45] Gong can be used for sales and to help coach your team. [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors. [02:40] Loom lets you record your screen. [03:06] It will also let you draw on the screen and have a call to action at the end of your video. [03:33] EverWebinar will help you create great webinars. [04:15] Wirecast allows you to livestream and simulcast your events. [04:57] VidIQ is a great video tool that will help you get more views. [05:17] Zoom is a great conference call and webinar tool. [06:00] This to

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a Marketing Plan for 2019 [00:48] Traction is a great resource to use and live by. [01;05] Use each quarter to plan for the next one. [01:55] Use Zoom to meet with your remote team. [02:10] Scale up everything that worked. [02:35] Think about how to increase lifetime value of customers. [03:45] Think about something extreme you can do. [03:53] Take something that is working and double down on it. [04:07] Think about what to eliminate. [04:31] What ideas can you use from other industries and apply it to your business? [04:56] What can you steal from competitors? [05:12] That

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Re-Write Your Content? [00:40] Neil goes through his content once per year. [01:20] Hubspot has employees specifically for content repurposing. [01:45] Problogger is a great place to find some of the best writers to help repurpose your content. [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips. [03:09] That’s it for today! [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feed

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't [00:45] The one tactic you’re neglecting is upgrading your content. [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic. [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x. [02:45] People like to link to top ranking pages. [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords. [04:45] Use Ahrefs to check your keyword rankings. [05:17] That’s it

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't [00:36] The tool you should be using is SparkToro. [00:44] It will tell you how many of your followers are bots, among other things. [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots. [01:22] The tool also gives you a klout score. [01:50] We both use Twitter as an immediate news source. [02:10] SparkToro also gives you the latest marketing news, as well. [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions. [03:10] That’s it for today! [03:18] Go here to see how m

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In? [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results. [01:15] If you can break even in 90-120 days, you’re in good shape. [02:12] The thing that takes the longest is branding. [03:25] You want to see results months over months. [03:40] When testing, cut the things that are losing money and try something else. [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice. [04:35] Have a sense of urgency, but be patient. [04:52] That’s it for

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This) [00:50] Create a good product or service and you will gain customers from word of mouth. [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising. [03:10] They recently announced a new product. [03:22] That was enough marketing for them. The buzz has already begun. [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them. [04:45] They love to use celebrity marketing to do

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Focus on Link Building in 2019? [00:40] Spend time on it, but don’t let it be your primary focus. [01:15] Take an omni-channel approach to marketing. [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space. [01:51] Focus on building your brand; the omni-channel approach is key to this. [02:45] You won’t succeed immediately. [02:55] Creating content and building a funnel will help you gain momentum. [03:15] It’s not a numbers game, it’s about quality. [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites. [04:25] Try to do it rig

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing [00:45] Eric went to a conference where he listened to how one company tracks employee progress. [01:38] Tweet at Eric if you would want to hear more about tracking employee progress. [02:05] Once a source stops broadcasting, they are no longer a reliable source, [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar. [02:45] Create Skype or Slack groups for FYI’s. [03:15] The key is just to encourage constant learning. [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offe

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Put On A Simple Brand Building Event [00:35] Last year, we had a Q&A event in LA. [01:15] We spent $3000 and made $2500, so we only lost $500. [01:30] Start small and be ok with losing money. [01:40] It’s important to have the right audience in attendance, [02:25] Having the right people will give you a greater ROI. [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc. [03:50] Most companies generate some amount of business from networking. [04:30] If it’s not high-ticket, you will lose money. [05:

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: How Eric Got His Podcast Banned [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast. [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts. [01:50] They started cracking down on “keyword stuffing”. [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords. [02:36] They also had to reach out to the support. [03:08] If you add keywords in the description, but not the title, you will be fine. [03:18] That’s it for today! [03:21] Go here to see how m

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried [00:34] Ahrefs is the best tool! [00:47] There are features you probably aren’t using. [00:54] The Link Intersect lets you compare three competitors’ domains to your own. [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry. [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs. [03:25] Spend time using the Link Intersect and use the data you gain from that. [04:31] That’s all for today! [04:42] Go here to see how many downloads the show is getting.

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your f

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Know Every Company That Visits Your Site [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed. [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site. [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer. [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult. [02:10] It’s much easier to approach top level execs at mid-sized companies. [03:05] Respo

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Content Marketing Will Change in 2019 [00:50] We are more conscious of doing omni-channel marketing. [01:40] Content is most likely old and regurgitated, which affects rankings. [02:23] Content marketing is played out. [02:45] You have to produce new, cutting edge content or it won’t rank well. [03:44] Build good will with live events. [04:01] It is so important to build actual relationships with people in order to succeed. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefu

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales [00:33] 1: Full Contact. [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it. [00:58] It works in conjunction with Zapier. [01:22] It reduces time spent on data entry. [01:28] 2: Gong. [01:44] Gong will help you determine how a pitch went. [02:05] You can use the data to help optimize conversion rates. [02:54] 4: Schedule Once. [03:10] This will help you schedule Sales Rep calls and target the correct leads. [03:41] 5: Reducing Friction. [04:05] T

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:44] The change is going to regard branding. [01:05] Over the last few years, the more links you build, the higher your rankings. [01:25] Links are still powerful, but brands rank and retain their rank long term. [02:22] If you build a brand, you are virtually indestructible. [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc. [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can. [03:45] SEO alone doesn’t work as well as it used to. [04:15] Eric g

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Have No Audience? Do This [00:45] Try going live. [01:21] Drive traffic to a live video and try to build good will. [01:45] You can promote a live stream to your email lists or other social lists. [02:01] Social networks push live content. [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope. [02:52] Live content boosts your engagement numbers. [03:45] Retarget the top 5-10% of people that watch your live video. [04:50] Brendon Burchard recorded a livestream of an online course. [05:15] Afterwards, that video can become a reusable asset. [05:30] You can talk about other people’s pr

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About [00:48] Direct Heroes is a chatbot for Instagram. [01:00] It works through DM’s. [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses. [02:08] On social platforms, the best way to drive conversions is to engage your followers. [03:05] Drift has written great content on conversational marketing. [03:25] 2% of Eric’s leads are from conversational marketing. [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other asp