Marketing School | Digital Marketing | Online Marketing

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO? [00:40] Neil hasn’t updated in over a year. [01:00] You should probably adjust once per quarter. [01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves. [01:50] Neil optimized his own website. [02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors. [2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests. [03:12] Optimize your title tags using Clickflow. [0

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your

In episode #816, Eric and Neil discuss how to build a 6 figure software business in under a year. Tune in to hear the secrets to their successes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Build a 6 Figure Software Business in 10 Months [00:36] Eric has created a software company called ClickFlow. Clickflow takes Google Search Console data and will then tell you how many people are clicking on your title. [01:05] Clickflow helps you A/B test your title tag in order to get the max amount of clicks. [01:20] Clickflow is a subscription service that charges monthly or annually. [01:27] They are now making six figures in less than ten months. [2:00] Eric didn’t have a built-in audience to leverage. He achieved his goals with hard work. [02:20] He did a lot of cold ou

In episode #815, Eric and Neil discuss their failed attempts at content marketing. Tune in to learn from their mistakes. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at Content Marketing [00:40] Whenever a new game comes out, there are marketers who jump at the chance to write guides for the hottest releases. [00:57] Eric was one of those people and when Portal 2 came out, he made a website that served as a guide for the game. [01:05] He then decided he was going to write crappy articles and then get a bunch of links from black hat websites. [01:27] His traffic spiked, but then after a week, Google caught on to him and his site and traffic ceased. [01:44] Neil’s worst attempt at content marketing was creating a form called, “Traffic and Conversion”. [01

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines [00:50] Titles are key, which is why they titled this episode as such. [01:04] Neil tries to avoid Southwest, because he finds they are always delayed. [01:40] Eric’s last Southwest flight was delayed and problematic. [02:10] When Southwest first launched, they focused on serving three cities in Texas. [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated. [02:44] The lesson here is to niche down at first. [02:54] Southwest has a hub and spoke model o

In episode #813, Eric and Neil discuss conferences and their value for small businesses. Tune in to hear how you could actually lose money attending unless you heed their advice. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Conferences Will Lose You Money Unless You Do This [00:35] Most people attend the wrong conferences. [00:55] There are conferences where people are paying $20,000 to attend. [01:10] Even if you get paid to speak, doesn’t mean you're going to generate an ROI. [01:14] The audience may not be the right fit for your company. [01:54] If you’re at a conference with lower-level people, they might not be able to close deals with you, as they aren’t decision makers. [02:30] If you are an introvert, you have to bring the party to you: throw a dinner and interact with a smalle

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners [01:10] They promoted the podcast through email blasts. [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists. [02:03] The content tilt was that their podcast is about two guys who love marketing. [02:25] They haven’t missed a show for two years. [02:40] Consider what your spin is, in order to set yourself apart. [02:54] Eric and Neil are picky about their titles. [03:05] They love to create clickbait-y titles. [03:15] Appealing titles help you. [03:35] They check out other ideas th

In episode #810, Eric and Neil discuss the pitfalls of being an Amazon seller. Tune in to hear how you can avoid losing your shirt. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Amazon Sellers May Go Out of Business If They Don't Do This [00:45] Eric went to an Ecommerce conference and Amazon was the talk of the conference. [01:00] When it comes to Amazon, there is a lot of “short-termism”. [01:20] When you work on Amazon, you do not control the customers. [01:45] Marketing has now moved to being an omni-channel approach. [02:20] Amazon is growing, but as it grows, there will be more and more competition. [02:35] Because of this, you need to diversify. [04:20] As an Amazon seller, you will find that shady marketers will screw up your revenue. [04:45] Amazon sellers’ rev

In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase. [03:15] It’s a great way to increase conversions th

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to b

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Failed Attempt at SEO [00:38] When Eric started doing SEO, he wanted to white and black hat stuff. [00:55] He made a website called Lightshow Videos. [01:10] WIthin a month or so, he was ranked #1 for lightshow videos. [01:20] However, it doesn’t matter where you rank if you don’t get any volume. [01:40] Neil’s first site was a job board. [01:47] He realized the sites that had the most amount of traffic, had the most pages. [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site. [02:05] He then started getting thousands of visitors per month. [02:14] Once he

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google) [00:45] The best alternative is Growth Hacking. [01:07] Amazon’s version of growth was undercutting everyone on prices. [01:20] Zappos version of growth was giving free fast shipping. [01:33] You have to get creative and figure out what others in your industry aren’t doing yet. [01:40] Eric and Neil know someone who does $150 Million in business a year. [01:55] His businesses come from channel partnerships or affiliate marketing. [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing. [04:2

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Really Start a Podcast? [01:05] Podcasts often have listeners with high rates of income. [01:20] Do most people have time to create podcasts? [01:35] It is not realistic for most people to create a podcast. [01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast! [02:30] The biggest factor for success is hiring out/offloading the work. [03:15] Neil loves blogging and is good at it. It comes more naturally to him. [03:35] Eric prefers podcasting. [04:05] You’re not going to like the quality of t

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post [00:36] Earth shattering is something you want to link to, share, or tell your mom about. [01:00] Step 1: Format your blog post as Intro, Body, Conclusion. [01:20] End your blog post with a question to get more comments and engagement. [01:36] Step 2: Bucket Brigades. [02:20] Step 3: Every single claim needs to have cited sources. [02:48] Step 4: Use images and videos. [03:20] Optin Monster created a plug-in called YouTube Subscribe. [03:36] This helps you embed the video. [03:49] Amazon P

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat. [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers. [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise. [01:30] He saw some trends and bet everything on YouTube advertising. [02:00] If you are not hitting your numbers, your system isn’t working. [02:20] It’s important to perform drastic experiments. [03:10] Run traction meetings. [

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Nail Your Social Media Marketing [00:37] Everyone thinks you need to do so much. [00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media. [01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends. [01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content. [01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content. [02:25] Neil has a Facebook group with tho

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully [00:35] The #1 thing is not a marketing tactic, it’s people. [00:50] Without a great team, you are not going to grow your business. [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting. [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him. [02:16] Bill Gates said the first 20 people at Microsoft built the company. [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around. [03:15] Only hire people who are

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take [01:08] #1: Keyword research. [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC. [01:40] This will give you an idea of the keywords that will drive traffic. [01:57] Keywords with a high CPC leads to higher revenue for you. [02:43] #2: Write skyscraper content. [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer. [03:35] #3: Share the content. [03:45] Go to BuzzSumo,

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Compensate Marketers [00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business. [01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small. [01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads. [01:47] In general, the best marketers are compensated in relation to their performance. [02:35] Once your business is establish

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days [00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions. [01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming. [01:22] Within 90 days, you will see a change in impressions. [01:40] Eric has a cool webinar about his product “Clickflow”. [02:24] A lot of established companies suck at SEO. [03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”. [03