Marketing School | Digital Marketing | Online Marketing

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why they created the ad library. [01:42] Eric can see what a Trump PAC spend on ads. [01:57] Make sure to click “See Ad Details”, which will break down the stats for you. [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad! [04:30] There are so many great ideas you can find by looking at successful ads. [05:15] Make sure to check the stats of the ads. [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel. [05:59] That’s it for today! [06:05] We are going to take applications for live intensive ses

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc. [02:25] Look at the landing pages, as well. [02:45] Land-Book is a great place to find landing page examples. [02:58] AdBeat is another great resource. [03:43] That’s it for today! [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere S

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!) [00:35] The event is June 20th! [00:40] There is a pre-event gathering on the Friday before. [01:10] There will be awesome fresh content at the event itself. [02:10] We will be there networking; it’s not a pitch-fest. [02:22] We are going to have mushroom coffee. [02:44] We will be recording a live version of marketing school. [03:30] We’ll also have some great speakers. [04:20] Syed from WP Beginner will be there. [05:21] The livestream will be free, but the recording will be availab

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our liv

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk abou

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for mo

In episode #1052, we discuss whether you should put ads on your site. Tune in to hear what we think about this tactic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Put Ads On Your Site? [00:35] We’ve talked about this in the past. [00:41] Neil doesn’t like putting ads on his site, because when he buys ads, he tends to not make the money that the advertiser is making. [01:30] If you don’t have a product or service, leverage ads, and promote someone else’s service. [01:45] Eric thinks it’s lazy to put ads on your site. [02:25] Between affiliate income, ad income, and product sales, the ad income is always the lowest. [03:00] Sometimes, you can’t even control which ads are placed on your site. [0

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher Than Wikipedia [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete. [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top. [02:40] Backlinko ranks well, because his posts are high-quality. [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them. [04:15] Neil recommends updating your content whenever you get traction. [04:55] You’ll have a much better shot at beating Wikipedia i

In episode #1050, we discuss how to make the most of internal linking. Tune in to hear how to improve internal links. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make The Most of Internal Linking [00:38] Internal linking tells Google about your site’s other pages. [01:06] GSC is a free tool that will show you pages with good internal links. [01:25] Screaming Frog SEO Spider will crawl your site and give you thorough data. [02:40] The page that gets the most links is typically the homepage. [02:55] Link to your most important pages from your homepage. [04:05] Neil like sto create detailed guides and link to other relevant posts. [04:28] That’s it for today! [04:32] We are almost at capacity for o

In episode #1049, we discuss different types of leads. Tune in to hear the definitions of prospects, MQL’s, and SQL’s. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Prospects, MQLs, SQLs, Opportunities - What Do They All Mean? [00:45] Prospects are people who come to your site; all potential customers. [01:47] MQL’s are further down the funnel. [02:38] An SQL is a lead your sales team has found. [03:00] An SQL is probably a decision-maker. [03:50] That’s it for today! [04:11] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy thi

In episode #1048, we discuss 7 reasons why your SEO is weak. Tune in to hear the 7 reasons. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Reasons Why Your SEO Is Weak [00:35] 1: You are not paying attention to your link velocity, [01:12] 2: Branding. [01:32] 3: Your site is too slow. [02:17] 4: Writing content once won’t help your rankings. [02:52] 5: You might have over-monetized your site. [03:30] 6: User experience. [04:22] 7: You might have too many technical issues on your site. [05:05] That’s all for today! [05:12] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please le

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do [00:35] Google had an IO event where they announced that this would happen. [00:55] You can see episodes and play them from the results page. [01:11] Google is also helping transcribe podcasts. [01:35] This is a sign that podcasting is becoming more popular. [02:42] A venture firm did a study on podcasts. [02:55] Once you have a podcast, make sure to create a website for it. [03:35] Podcasts audiences are different than video audiences. [03:55] Don’t expect r

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Hardest SEO Signal to Manipulate [00:38] Brand signals are the hardest to manipulate. [01:18] Brand signals is more likely to increase your traffic. [02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort. [03:12] Dry Bar is a business with great branding and brand signals. [05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand. [05:32] That’s it for today! [05:40] We are almost at capacity for our l

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019 [00:38] Google made their own Mythbusters episode about themselves. [01:00] Martin Splitt shared three top SEO factors on which people should focus. [01:10] Factor 1: Content creation. [01:42] Eric and Neil agree this is important. [02:25] When creating content, deliver a good customer experience. [02:52] Factor 2: Meta data. [03:05] Make sure you have meta tags to describe your content. [03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks. [06:

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric is

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup [00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests. [01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve. [01:30] It will help you optimize your content. [02:20] Most people can’t afford paid ads. [03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses. [03:30] He contacts them to ask for feedback on his software, instead of trying to sell

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either [00:40] If you start small, you may have to be the CEO at first. [00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is. [01:30] Focus your time on what you are the best at doing. [01:45] Eric doesn’t like being a CEO and it’s not his strong suit. [02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would. [0

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) [00:45] Orbit Media wrote a post about this very topic. [01:13] If you ranked #1 in Google today, you would be 630 pixels down. [01:45] There are more ads now and a lot of other content before your listing. [02:00] People why are paying Google will get preferential treatment. [02:30] This is why an omni-channel approach is so important. [03:45] Building your brand goes a long way to combat this. [03:55] In the short term, you should focus on voice

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's New In Ubersuggest? [00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free! [01:30] They have a dashboard that helps you see all your info in one place. [01:45] Although they stopped showing traffic value. [02:38] Ubersuggest makes sure to show backlinks now, as well. [03:40] They have a bar chart for the number of keywords for which you rank. [03:55] They break down social shares for you. [04:15] They encourage leveraging the skyscraper technique by giving you all of this information. [04:35] It’s a free tool,

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? [00:40] Kim K. charges an average of $300,000-500,000 per post. [02:15] You can get hundreds of thousands of followers when you team up with an influencer. [03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back. [04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base. [05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influenc