Marketing School | Digital Marketing | Online Marketing

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience [00:41] Hot Pod News is about podcasting. [00:50] There is a podcast called “Disrupting Japan”. [01:01] The podcaster was able to get people to pay for a subscription to his podcast. [01:35] The podcaster did a number of things to get money. [01:40] He ran ads. [02:05] He spent 70% of the time reaching out to people for sponsorships. [02:22] However, he wasn’t happy because content became secondary. [02:30] So he got a full-time job instead. [03:15] You have to re

In episode #1037, we discuss yet another SEO report that will help you grow. Tune in to hear what the new report is and how it will help. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Yet ANOTHER New SEO Report From Google That Will Help You Grow [00:45] It’s a more advanced page speed tool. [01:01] This tool is available through Google Search Console. [01:25] They color code speeds. [02:11] The faster your site loads, the higher your traffic. [02:41] It’s about speed to increase sales, not rankings. [02:54] For every second of delayed load time, it costs Amazon about a billion dollars. [03:52] That’s it for today! [03:58] We are almost at capacity for our live event, so register while you still can: Che

In episode #1036, we discuss 7 ways to do your due diligence. Tune in to hear the 7 steps you should take to fully investigate a website’s potential. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Do Due Diligence On A Website [00:40] This is just a way of saying you need to comb a site and check everything out. [01:00] 1: Use Ubersuggest. [01:15] Check out organic keywords. [01:50] 2: Similar Web. [02:14] They break down the regions from which you are getting traffic. [03:02] 3: Ask for reports. [03:30] There are tons of reports you can ask for. [03:45] 4: Ask what changes the site has tested. [04:04] This will help you determine growth potential. [04:20] 5: SpyFu and AdBeat. [04:30]

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China [00:45] Eric recently read a piece in the Wall Street Journal about this. [01:00] Live stream shopping is following an influencer while they are shopping in real time. [01:15] China does 220 of these types of live streams per month. [01:30] Certain shop collect a commission. [01:55] Neil thinks you will start to see this in the US within the next two years. [02:05] He thinks this will also include future virtual stores. [02:55] Figure out if this is something you c

In episode #1034, we discuss a new SEO report from Google. Tune in to hear where to find it and why it will prove so useful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A New SEO Report From Google That'll Show You Where to Focus Your Efforts [00:45] The Discover Report comes from Google Search Console. [01:00] This feature allows you to see which pages and links have the most potential. [01:30] On your GSC overview, Discover is under “Performance”. [02:52] It’s so new that not everyone has the Discover Report link yet. [03:15] This will prove a powerful tool for upgrading existing content. [03:26] The report helps you focus your efforts on the right place. [03:34] That’s it for today! [03:41] We are a

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a Reliable Marketer [00:41] If you are looking for a blogger, go to Problogger. [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable. [01:45] Neil tests potential marketers. [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim. [03:20] Getting people to do paid tests is a good way to measure future success. [03:45] If you have someone in your office, the interview process is important, as well as the testing. [04:22] At Disney World/Land, they

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Look For in a Link Builder? [00:36] You need content and links to succeed. [00:55] So, look for a good salesperson. [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good. [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results. [02:27] Eric would also want to know which tools they use. [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove ineffi

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps y

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource [00:35] 1: Data science. [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals. [01:20] 2: Podcast recording. [01:30] Record in-house, because you can’t rely on the quality of outsourced audio. [01:52] 3: Copywriting. [02:50] 4: Video. [03:08] The videographer will be working on other things and won’t be focused on your project. [03:45] 5: Chat bots. [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfactio

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource? [00:35] Once you start to have consistent content and tone, then it’s time to hire writers. [01:13] Neil outsources outreach. [01:48] He also outsources link-building. [02:15] His team also brings in experts just to fine tune their processes. [02:50] You should outsource not to save money, but to get high-quality work. [04:10] In some cases, video editing may be something you can outsource. [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource. [04:42

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves [00:40] Create something the user will love. [01:31] Run surveys to see why people aren’t having a good experience. [03:10] Think about the customer first and you will win in the long run. [03:40] Amazon’s goal was to provide the best user experience. [04:10] All of Eric’s products are Apple, because they provide a good user experience. [05:25] Please your customers and you will please Google. [05:51] That’s it for today! [05:56] We are almost at capacity for our l

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Monetize Your Site [00:40] The best way to monetize is to “sell the Tilapia”. [01:20] The majority of your traffic is not going to convert. [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape. [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert. [04:00] Often, we don’t think we have the time to do this, but you do. [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash. [04:49] That’s it for today! [04:54] We are almost at capacity for ou

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to "Network" at Marketing Conferences [00:40] We have a conference coming up and want to give attendees tips. [01:28] Be interesting and interested. [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested. [03:02] Neil went to a marketing conference in London. [03:20] He made a point to talk to the one person no one wanted to speak with. [03:35] So, he gave the guy free marketing advice. [03:45] Giving free value is a great way to network. [04:45] Eric likes to take all collecte

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so na

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Doing a Deal [00:40] Everything you do with marketing is making a deal. [01:30] When hiring remote workers, you are hammering out a deal. [01:42] Make sure both parties love the deal. [02:25] Eric read a book from a former FBI director that discussed negotiating. [02:45] If you can’t get a deal done, have a backup plan. [03:25] The terms define the deal. [04:16] That’s it for today! [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk abo

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention [00:38] We talked about monetization about a month ago. [00:50] We forgot to talk about affiliate marketing. [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee. [03:00] Lifetime value per company varies. [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them. [04:35] We previously discussed how to get started with affiliate marketing. [04:50] Rakuten and others are a great starting

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself. [01:26] Eric spent his whole day on an iPad and was able to delegate. [01:45] We are both more efficient on an iPad than a desktop. [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated. [02:50] Frame is a great place to get feedback on videos. [04:48] Neil still does push notifications, but h

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil’s Billion Dollar Mistake [00:40] Kissmetrics was part of the mistake. [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits. [01:28] They built a product they thought was needed. [01:40] They learned no matter what you build, people don’t want to pay for things. [01:55] Version 2 required too much customization. [02:40] They found people couldn’t get a lot of value out of their Google Analytics. [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long. [03:50] Kissmetrics feel behind t

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast [00:40] We have a decent-sized podcast, but we’re no Joe Rogan. [01:02] We are consistent. [01:05] It takes commitment. [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly. [02:20] It’s always a lot of work to create and publish the content. [03:01] If you already have an audience, it makes it easier to gain listeners. [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time. [04