Marketing School | Digital Marketing | Online Marketing

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw A Successful Live Event [01:07] For our first event, it went well. [02:17] Everything was laid out for us at the venue. [02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event. [03:00] We had speakers come in from all over the States. [04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services. [05:10] We prepared for about six months to put on this live event. [06:08] That’s it for today! [06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see how you stack up to your competitors.  [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends. [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating. [04:40] B2C traffic information tends to be more accurate. [05:00] You can rent out pages that rank for certain keywords. [05:40] That’s it for today! [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What shou

In episode #1076, we discuss what you should do if you lost traffic from Google’s June update. Tune in to hear what you can do to salvage your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s What You Should Do If You Lost Traffic From the June 2019 Update [00:45] The June update wasn’t named anything specific. [00:50] It was a core update and people lost a lot of keyword rankings. [01:30] Eric found that even though he lost keywords, the keywords for which they already ranked, got better. [02:40] There’s no clear trend, as it seems like a wash. [03:05] Look at the sites and pages that are ranking in the top ten and learn from what they are doing. [04:25] When these updates happen, it can be a crapshoot. [04:45] Updating content helps you maintain your rankings. [04:50] That’s it for today! [04:59] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about n

In episode #1075, we discuss how to stay up to date with the latest marketing trends. Tune in to hear our methods. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Stay Up to Date With The Latest Marketing Trends [00:38] Eric follows a few lists he made on Twitter (for Marketers and Entrepreneurs). [01:00] In addition to Twitter, he uses Nuzzle to show him the newest content from the people he follows. [01:42] Just because something is trending, doesn’t mean it is necessarily effective. [02:05] TikTok, for instance, is popular, but doesn’t have a good ROI. [02:12] Neil likes to see what the trends are and then searches for case studies around them. [03:05] This research helps him determine what to focus on in the future. [04:15] Mastermind groups created for this purpose has proven a helpful way to discuss and dissect marketing trends. [04:58] That’s it for today! [05:10] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information

In episode 1074, we discuss the best social networks that you aren’t using. Tune in to hear which social networks are our favorites. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here’s My Favorite Social Network That You Aren’t Using [00:40] Neil loves Reddit and thinks not enough people are using it. [01:03] Also, their ads are dirt cheap. [01:30] Discord is another option that Eric likes. [02:40] Neil hasn’t used it himself, as he is not into gaming and music. [03:07] That’s it for today! [03:17] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/li

In episode #1073, we discuss how to effortlessly create amazing content. Tune in to hear how! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effortlessly Create Amazing Content [01:00] Our format is unique and we enjoy making this podcast. [02:01] You don’t have to plan out your content word for word. [03:10] If you’re not enjoying it, creating content becomes hard. [04:05] Timothy Sykes creates great content that helps him make money. [04:20] That’s it for today. [04:31] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy in

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make a video for his company using the Cameo app. [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products. [04:15] Make sure you collaborate with people in your niche. [04:22] That’s it for today! [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Ju

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue. [02:10] When doing a joint webinar, a person may only share as many leads as another gives. [02:40] You need to have a team ready to follow up on those leads. [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads. [03:50] Find someone whose customers would want your product. [04:05] That’s it for today! [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please le

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes fresh content. [02:20] Make sure the quality of content remains high. [02:40] Neil has three full-timers whose sole job is to update content. [03:06] He spends $15,000-20,000/month on updating content. [03:51] That’s it for today! [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Sing

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not. [03:50] If you are trying to build a lifestyle business, personal branding is key. [04:25] If you want to get into “big business” personal branding isn’t as important. [06:01] That’s it for today! [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, p

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They create great infographics. [02:05] 3: HotPod News. [02:55] 4: Backlinko. [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out. [03:51] 5: A16Z Podcast. [04:11] Their job is to identify trends. [04:20] 6: Gary Vaynerchuck. [05:08] 7: AngelList. [05:25] The creator of AngelList has a great podcast and is also a great guest. [06:02] That’s it for today! [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service. [02:10] Check out Redpoint to read more about this. [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone. [03:00] Find out what made people pay for the service. [04:00] 37% of people do 30 day free trials. [04:08] 13% of people do the 7 day free trials. [04:12] 3% of people do the 21 day free trials. [04:25] At Clickflow, they are considering basing the free trial on usage instead of time. [05:20] Companies like Slack have higher rates for their free trials. It really varies. [05:40] Run tests and figure out

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, just doing what is in their best interest. [03:35] You Have to leverage all the channels available to you. [04:15] Optimizing search results is the future. [05:00] Check out jumpshot. [05:03] That’s all for today! [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @n

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years. [03:45] Try Rev to transcribe podcasts and videos. [05:00] Nowadays, you can’t just rely on SEO for one channel. [05:12] That’s it for today! [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad cho

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:50] Try simulcasting your videos. [04:03] That’s it for today! [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads. [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter. [04:15] Tim is experimenting with this method. [04:30] This is just another monetization model that he is trying out. [05:15] At six months, if it is going well, this may be a method to copy. [05:35] Let people who can afford to experiment, do so in your place. [06:29] That’s it for today! [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funnel may be an e-book. [02:45] Then you want to get them to a live event. [03:46] Quizzes are great, as well. [04:00] There are so many steps to a B2B funnel. [04:25] Once you have a qualified lead, have them book a call. [05:25] Always drive people to a great landing page that offers something. [06:00] That’s it for today! [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please