Sinopse
Working in search marketing? We'll bring you the few important bits of news you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
Episódios
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Intersectionality in the SEO industry with Chloe Smith
29/08/2022 Duração: 57minOn this week's episode, Jack Chambers-Ward is joined by the one & only Chloe Smith, SEO Manager at Blue Array. Jack & Chloe talk about: Chloe's transition from Creative Writing to SEO What is intersectional feminism? How does intersectional representation affect conferences? Chloe's talk about menstrual health from BrightonSEO April 2022 How can we as marketers use intersectionality to better understand our audiences? Full show notes, links and transcripts are available at search.withcandour.co.uk.
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SEO news: Screaming Frog launches v17, Youtube Shorts algorithm explained and GSC report update rollout
22/08/2022 Duração: 33minIn this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including: Quick update on last week’s rollout of GSC indexing report V17 of Screaming Frog Google linking to Youtube from organic product listings The Youtube shorts algorithm explained Full show notes, links and transcript available at search.withcandour.co.uk
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SEO news: Wix's Site Inspection tool, Google steps up Featured Snippets with MUM and more.
15/08/2022 Duração: 26minOn this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a rundown of the week's SEO news including: Wix’s new site inspection tool Google steps up featured snippets with MUM; Google Search Console performance report bug with Discover on July 26th Google Search Console simplifies its reports with a new item classification The full show notes with links and transcripts can be found at search.withcandour.co.uk
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Google updates the Search Quality Raters' Guidelines and some listener Q&A
08/08/2022 Duração: 50minIn this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss: Google updates their Search Quality Raters Guidelines SISTRIX's TrendWatch July 2022 July 2022 Google Product Review Update Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS Show notes and transcript available at search.withcandour.co.uk
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TikTok as a search engine with Annie-Mai Hodge
01/08/2022 Duração: 55minIn this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss: How TikTok is being used as a search engine (and by who!) What data can we get from TikTok? What are the 'ranking factors' for TikTok videos? Are TikTok videos appearing on Google SERPs? Can you trust the information you find when you search on TikTok? And more! Show notes & transcript: search.withcandour.co.uk
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Multi-image SEO for ecommerce, Google Search Console video indexing report & voice over for Youtube ads
25/07/2022 Duração: 41minIn this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss: The key factors in getting multi-image thumbnails on SERPs Google fights back against 1 star review scammers Google Search Console has a new Video Indexing Report Google has started automatically upgrading Smart Shopping campaigns to Performance Max Automated voice over for Youtube ads Our 1000-mile challenge for charity: https://withcandour.co.uk/blog/1-000-mile-challenge-in-july Donate to support Break: https://www.justgiving.com/fundraising/milesforbreak Show notes & transcript: search.withcandour.co.uk
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What SEOs can learn from PPC with Alice Roussel
18/07/2022 Duração: 57minIn this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine. Jack & Alice discuss: What SEOs can learn from PPC Some common misconceptions about the relationship between SEO & PPC Should you build landing pages specifically for PPC or SEO or both? What the future of PPC may hold And much more! Search With Candour is supported by SISTRIX, the SEO’s toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools. Full show notes and transcript available at search.withcandour.co.uk
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Almost half of GSC clicks go to hidden keywords and SERP annotations from unstructured data
11/07/2022 Duração: 32minIn this week's episode, Jack Chambers-Ward is once again joined by his inimitable co-host, Mark Williams-Cook, to discuss all the latest SEO & PPC news. This week, Jack & Mark discuss: A study by ahrefs that revealed that almost half of GSC clicks go to hidden keywords New 'pros and cons' SERP annotations appear from unstructured data Reason number 5445131 why some SEOs destroy the reputation of SEO Show notes and transcripts available at search.withcandour.co.uk
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Mobile SEO with Cindy Krum
04/07/2022 Duração: 01h03minIn this week's episode, Jack Chambers-Ward is joined by CEO & founder of Mobile Moxie, Cindy Krum. Jack & Cindy discuss: The origins of mobile SEO How much has voice search changed mobile SEO? How has "the death of AMP" affected mobile SEO? Mobile Moxie's free tools - SERPerator & Page-oscope Show notes and transcript available at search.withcandour.co.uk
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Aira's annual State of Link Building report, Bing's in-SERP voucher codes and Google's Evolution of Search
27/06/2022 Duração: 59minIn this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest in SEO & PPC news. Jack and Mark discuss: Google's updated Product Rich Results documentation Bing's in-SERP voucher codes SISTRIX's new on-page feature Aira's third annual State of Link Building report Google's Evolution of Search Full transcript and show notes are available at search.withcandour.co.uk
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Imposter syndrome in the SEO industry with Sarah McDowell
20/06/2022 Duração: 47minOn this week's episode, Jack Chambers-Ward is joined by Sarah McDowell, the SEO Manager at Captivate and the co-host of the SEO Mindset podcast. Jack & Sarah discuss: What is imposter syndrome? Why is it so prevalent in the SEO industry? Techniques to cope with it How to support coworkers & employees with imposter syndrome How you should chop your vegetables for your chili Full show notes and transcript are available at search.withcandour.co.uk.
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Voice search, site migrations & the future of SEO with Katherine Watier Ong
13/06/2022 Duração: 53minIn this week's episode, Jack Chambers-Ward is joined by Katherine Watier Ong of WO Strategies and the DM Victories podcast. Katherine joins Jack to discuss her 17+ years in digital marketing including: SEO for voice search Site migrations with millions of URLs and hundreds of millions of backlinks The future of search technology And much more. This episode's full show notes and transcript can be found at search.withcandour.co.uk.
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Google's May 2022 Core Update, using spam sites for keyword research and Apple's search engine
06/06/2022 Duração: 55minIn this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss: The rumoured new Apple search engine The May 2022 Google Core Update and SISTRIX’s data around it PAA spam sites New side-by-side SERPs being tested by Google Full show notes and transcript are available at search.withcandour.co.uk
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Automating migrations, Wix's new learning hub, Performance Max updates and the Edge Images plugin
30/05/2022 Duração: 36minIn this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss: How to use automation in website migrations Wix’s new learning hub SISTRIX's TrendWatch May 2022 Performance Max updates Edge Images plugin Full show notes and transcript are available at search.withcandour.co.uk
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Keywordinsights, topic clusters and search intent with Andy Chadwick
23/05/2022 Duração: 41minIn this week's episode, Jack is joined by Andy Chadwick from Snippet Consulting/Digital and Keywordinsights. Jack and Andy discuss: How Keywordinsights create keyword clusters How Keywordinsights understands keyword context & intent What came first: The content hub or the indented search results What's new with Keywordinsights V2 And more. Full show notes and transcripts are available at search.withcandour.co.uk.
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Stoicism and SEO for Headless CMS with Alex Wright
16/05/2022 Duração: 49minIn this week's episode, Jack Chambers is joined by Alex Wright, the Performance Marketing Director at Clicky Media. Jack and Alex discuss: What is a headless CMS? What are the pros and cons of a headless CMS? What are the pros and cons of a hybrid CMS? The importance of planning the end before you start at the beginning Server-side rendering vs static site generation How stoicism can be beneficial to you and your career in digital marketing Resources for learning more about stoicism Full show notes and transcripts are available at search.withcandour.co.uk.
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Steve Paine from SISTRIX: Visibility Index, Amazon SEO, Primark's new website and SISTRIX Academy
09/05/2022 Duração: 39minIn this week's episode, Jack Chambers is joined by the Marketing Manager of SISTRIX, Steve Paine. Jack & Steve talk about: SISTRIX's Visibility Index Steve's career before he joined SISTRIX Primark's new website SISTRIX's upcoming content creation features Steve's work at SISTRIX Academy For show notes & transcripts, please go to search.withcandour.co.uk.
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AlsoAsked Deep Search, AI scammers file fake DMCA notices, Google Webspam Report 2021, Google's new CDN and more
02/05/2022 Duração: 46minIn this week's episode, Mark Williams-Cook and Jack Chambers will be talking about: AlsoAsked Deep Search AI-generated scammers file fake DMCA notices Google's John Mueller has been replaced by MuellerBot Google Webspam Report 2021 Google will be rolling out desktop support for signed exchanges soon Google launches a new CDN For show notes and transcripts, please visit search.withcandour.co.uk
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The new WooCommerce and Pinterest partnership, update on Google’s stance on AI-generated content, Multi-account Google Ads dashboard and more
25/04/2022 Duração: 40minIn this week's episode, Mark Williams-Cook and Jack Chambers will be talking about: How to avoid manual actions on your medical site An update on Google’s guidelines regarding AI-generated content Multi-account Google Ads dashboard Google tests a play/listen feature in People Also Ask The new Woocommerce and Pinterest partnership For show notes and transcripts, please visit search.withcandour.co.uk
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Google Know Your Data, Google Multisearch and Google's stance on AI-generated content
18/04/2022 Duração: 52minIn this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Google Know Your Data Hannah Rampton’s Search Console Explorer v2 is now live Updates on Trends & Primark’s new website from SISTRIX Google new multisearch feature Google’s stance on ai generated content Full transcript and show notes available at search.withcandour.co.uk