Search With Candour

In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss: Should you get your content and keywords translated? How to be aware of your cultural biases How to approach ethnic marketing within your home country Understanding different elements of culture  Check out the full show notes and transcript at search.withcandour.co.uk

On this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk. Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist. What does it mean to be a generalist in digital marketing? Why does it seem like there are fewer generalists now than ever before? What is the most effective role for a generalist in an agency? For all the links, transcript and show notes go to search.withcandour.co.uk

Welcome to the Search With Candour podcast, the first episode of 2023! Jack Chambers-Ward is riding solo this week to bring you the latest SEO news including: Microsoft launches new Bingbot Microsoft to add ChatGPT features to Bing search Top non-profit domains that grew in visibility in 2022 Google to introduce ChatGPT-like model for healthcare For full show notes, links and transcripts go to search.withcandour.co.uk.

In the final episode of 2022, Jack Chambers-Ward and Mark Williams-Cook discuss the highlights and lowlights of 2022 including: All the Google Ranking System updates in 2022 The arrival, and limitations, of ChatGPT The launch & growth of AlsoAsked Google Search Console URL Inspection Tool API E-E-A-T SISTRIX's December 2022 TrendWatch and Trend of the Year Mark & Jack also make some predictions for 2023: The future of Spambrain Google will announce their equivalent of IndexNow Multi-modal search and MUM integration will become more & more prevalent Thank you for listening to Search With Candour during 2022, see you in 2023!

In this week's episode, Jack Chambers-Ward is joined by Sarah Taher, an SEO consultant and speaker based in Canada. Sara joins Jack to discuss all things entity SEO including: What is an entity? How can we "optimise our entities"? How important are entities in SEO at the moment? How can schema help tie into entity SEO? You can find full show notes and transcripts at https://search.withcandour.co.uk/

In this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news, including: Google clarifies a few things about crawl budget optimisation How to conduct a site accessibility audit Continuous scroll is coming to desktop (in the US) The latest Helpful Content system update has begun rolling out For full show notes and transcript, go to search.withcandour.co.uk.

In this episode, Jack Chambers-Ward and Mark Williams-Cook co-hosted a live episode of Search With Candour on LinkedIn. Jack & Mark discussed: Google Ads Paying Advertisers $100 To Enroll In Automatically Applied Recommendations Actors swapping roles in the SERPs SISTRIX's new Knowledge Graph analysis tool New free BrightLocal Academy course - “How to Create Website Content for Local SEO” (hosted by Claire Carlile) The SEO Metric Chain by Chris Green OpenAI launches DaVinci-003 You can also find: Jack's #SEOChat about internal links: https://twitter.com/JLWChambers/status/1598376388360163328 The live video version of this recording on LinkedIn

In this week’s episode of the Search With Candour podcast, Jack Chambers-Ward is reunited with Mark Williams-Cook to discuss: Google has made it easier to get products in the shopping tab Google has created a guide to their Search ranking systems Majestic’s SEO in 2023 summary A discussion about URL length & structure - does it affect your rankings? For full show notes, links and transcripts go to search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Jeff Grill, founder of Brainchild, to talk about: Creating scalable content strategies How to harness the expertise of your clients Why having your articles reviewed by topical experts is more important than ever Full show notes and transcripts available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Daniel K Cheung, prolific SEO consultant and host of the Dreading Sundays podcast. Daniel joins Jack to discuss: The origin story of Dreading Sundays Why empathy is so important in technical SEO Understanding different types of empathy for different work relationships Learning to communicate priority tasks to non-SEOs And much more! Full show notes and transcripts are available at search.withcandour.co.uk.

On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos. Jamar joins Jack to discuss: Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...) Jamar's transition from creative writing to digital marketing How much does representation matter in digital marketing? What is it like being a BIPOC founder of a marketing agency? What can people in positions of management do to highlight POC? Full show notes, transcript and links at search.withcandour.co.uk

Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022! Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter. In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including: Steve Paine from SISTRIX (who sponsors this podcast) Lidia Infante Dixon Jones Arnout Hellemans Kyle Place  Billie Geena Hyde Adam Gent Sean Fleming  John Mueller Andi Jarvis Crystal Carter Malcolm Slade Andrew Optimisey Sarah McDowell Martin Splitt  Azeem Alizée Baudez In the second half, Jack & Myriam learn all about Stéphanie's horror stories from people trying to build links from her blog. Full show notes, transcript and links available at search.withcandour.co.uk.

In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss: Why it's important to write for humans AND robots Common mistakes made by SEOs that impact their writing How has AI writing affected writers in 2022 Some tool recommendations for SEOs and writers And much more! The full show notes and transcript can be found at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarzeczna, the founder and CEO of SEOSLY. Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including: The first steps of auditing a new website How regularly should you audit a website? What are some of the most common things auditing tools miss? And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/ Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free. For full show notes, links, and transcripts, go to search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss: How to inspire clients to try digital PR Thinking outside the box for opportunities Breaking out of your brand bubble Full show notes, links, and transcript are available at search.withcandour.co.uk

Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A! That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page. Click here to watch the video version on LinkedIn. Questions answered include: How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical? Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)? I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links? Is location tagging images still effective? Is HARO worth the effort or do you prefer any other alternative for link building? and more! Full show notes and transcript are available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss: Starting your career in-house vs in an agency When's the right time to go freelance? The pros and cons of freelancing How can you continue to learn throughout your SEO career? SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview Full show notes, links, and transcript available at search.withcandour.co.uk

In this week's episode, Jack Chambers-Ward is joined by Jenny Abouobaia, SEO consultant of the year 2021 in the Middle East & North Africa. Jack and Jenny discuss all things digital PR including: The different types of link building How digital PR can boost your SEO and brand awareness Is digital PR more or less important than it was 5 years ago? How digital PR can increase your digital footprint and improve your EAT Jenny's website: https://seowithjenny.com/ Follow Jenny on Twitter: https://twitter.com/seowithjenny Follow Jack on Twitter: https://twitter.com/JLWChambers Full show notes & transcript available at search.withcandour.co.uk

Welcome to the Search With Candour podcast. In this week's episode, Jack Chambers-Ward is flying solo to discuss all the latest SEO and PPC news including: TikTok adding additional regional trend insights Google‘s helpful content update has now finished rolling out Helpful content update analysis from SISTRIX as well as the latest SectorWatch all about barbecues Show notes and transcript at search.withcandour.co.uk

Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including: Google testing new read-time labels on SERPs Update on the Helpful Content Update (sort of) Updated top 100 domains from SISTRIX Google Business Profile guidelines have been updated to include products New better ads standards will be introduced in October 2022 Show notes and transcript available at search.withcandour.co.uk