Search With Candour

In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including: - What should you do when others are promising results? - Which metrics should be used and avoided for expectation management? - How can you manage expectations around zero-click results? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover: - Common image SEO mistakes - How certain niches in search are image-led - Alt tags are not just for SEO and the be-all and end-all of image SEO - Why stock images might be a false economy You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll cover: - The dangers of learning SEO via social media posts - Common SEO myths and misconceptions that are repeated online - How business owners can educate themselves about SEO to make better hiring decisions - Can 'SEO tests' realistically be done by a single person? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The big "match changes" that are happening to all Google Ads accounts - How the Google Ads algorithm has been slowly changing - What you can do to effectively manage accounts with these changes - Future predictions for Google Ads - Core Web Vitals report delays in Google Search Console You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The iOS14 update which now covers user privacy and what impact this might have - Deep dive into how ATT may affect website publishers and advertisers - Google's new passage ranking going live and what to expect You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson. Together, they'll cover: - The importance and use cases of site monitoring - The history of Little Warden and Dom's other wild projects for charity - How companies like Google and Microsoft have dropped the ball with monitoring - Why prevention rather than cure gives the best return - Use cases for web developers, digital marketers, and agencies You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal and should host hidden content to link to other websites.  This episode is intended to show that these low-quality SEO scams are persistent in the industry and businesses should be careful in vetting both the companies and data agencies are providing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube. Together, they'll cover: - Why are brand SERPs so important? - Does people searching for your brand help your rankings? - Are links less important now Google is paying attention to brand? - Is the Knowledge Graph the future of SEO? - How do you get a Knowledge Panel for yourself? - Why does Google think Jason's a musician and not an SEO? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: This week Google announced a broad core update for December 2020 Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein - Why does Wix have a bad reputation within the SEO community? - What problems has Wix have and does it have with SEO? - What kind of priority is SEO for Wix? - Is it possible for a generic platform to compete, performance-wise? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: GMB review bugs: A bug affecting the display of Google My Business reviews May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020. - What should your day-to-day look like running the SEO for a large e-commerce site? - What are the important e-commerce ranking factors in 2020? - How important are Google's coming e-commerce SERP changes? - How can in-house SEO teams be the most effective? - What is the advice for people new SEOs joining e-commerce brands? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk