Search With Candour

In this episode, you will hear Mark Williams-Cook talking about: Schema tools: Google pushing for Rich Result Tool usage despite saying it uses "non-supported" schema Author.url: Google has a new recommended property to identify authors Core Web Vitals tech report: A quantitative look at how tech stacks are performing with Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Safe Search Page Experience: How much does Google's removal of Search Search from the Page Experience Signals mean? Tie-breaking: Are Core Web Vitals an important ranking factor, a tie-breaker, or... Does it depend? Canonical images: Do you get any SEO benefits from other sites uploading images you created? Rendering and SEO tips: An admission on JS rendering and unsolicited SEO tips. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about internal linking. They will cover: - Why is internal linking important? - Can you over-optimise internal links? - Is it possible to have too many links on a page? - Should you link to products from your homepage? - Can you use nofollow tags internally? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: 301 redirects: How specific advice from Google can help you optimise site redirect speed Site operators: More documentation from Google highlighting the limitations of site operators CTR tests: SearchPilot shows how logical changes sometimes result in negative results Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: DirectApply schema: The new attribute for JobPosting schema and new editorial guidleines from Google. Facebook tracking: How iOS14 tracking preventing is affecting advertisers in the real world. GoDaddy listings: Google teams up with GoDaddy to enhance e-commerce inventory Googling fresh queries: A look at how Google is responding to and ranking changes in news and demand. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Google Knowledge Graph authors: How Google is taking further steps in combining author and article data within its Knowledge Graph and showing rich results. New link reclamation tactics: Good this bold new tactic work for you? How GSC reports impressions: Interesting tests showing how you don't need your site to appear in the search results to get impressions. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How content can drive your e-commerce SEO - Common mistakes with blogging for e-commerce - Tools and data sources you can use - Subdomains vs sub-folders - Tagging and categories - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - Best practices for products in multiple categories - How to handle out of stock items - Are there optimal lengths for descriptions of products - How should you use variants of keywords - Is it okay to hide product details behind tabs? - How do you handle discontinued products? - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Shopping Graph: Introduction and context to Google's plans around Google Shopping Graph. June Core Update: Quantitative analysis and thoughts from Lily Ray FAQ schema: Google reducing visible FAQs in SERPs Search Console Insights: New Google Search Console reports - good or bad? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: June Core Update: Thoughts from the SEO community about changes being seen due to the first of two Google core updates coming in summer. Google Duplex: A new rollout of Duplex features means we need to consider the long-term strategic impact of such AI in digital. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How important is SEO for e-commerce brands? - Specific SEO for e-commerce sites vs other types of sites - Topical authority in SEO - How schema can help e-commerce SEO - SEO as a driver for "good behaviour" within a company You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: LaMDA: Google's breakthrough in conversational technology Also covered: A new SERP feature being tested by Google and its relation to PAAs and MUM. AMP: Why are SEOs ditching AMP? Redirects: Core Web Vitals, redirects, and naughty SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Desktop page experience: Google IO announcement confirms page experience update will come to desktop results Google Ads features: Google launches a set of new features for advertisers MUM: A 'breakthrough' in AI for Google generating results for complex queries You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Critical Wordpress update: There's a huge new vulnerability in Wordpress that your need to patch Bing video extensions: New extensions for Microsoft Ads PPC Improving SEO audits: Brendan Bennett talks about how to improve your technical SEO audits You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Product review update: An overview of what is separating the winners from the losers Google policy changes: PPC changes for e-book publishers New Bing API: Discussing the new Bing API for URL updates Google Indexing issue reports: Google testing a new button to report indexing problems You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Refinement SERPs: How this Google test can help you with your on-page SE Google product review update: Google's new refreshed algorithm for product reviews Page experience update: More than just Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Alex Holliman from Climbing Trees, taking a live LinkedIn SEO Q&A session taking questions on: - Getting a career in SEO - Duplicate content issues - Internationalisation - Buying links - No-click SERPs - Faceted navigation - Pagespeed on popular platforms such as Wix and Shopify You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including: - What is QA in SEO and why does it matter? - Tools and processes for QA in SEO - How technical translation and technical SEO are similar - How to build relationships with internal teams - Advice for those getting into technical SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk