Sinopse
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episódios
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The Product Launch Strategy That Earned Glamnetic Millions
28/05/2024 Duração: 30minAnn McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here.
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Road to Retail: Connecting the Dots
23/05/2024 Duração: 11minDuring the last few hours of opening day, the Cozey team reflects on how far they've come.
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A Consumer Product That Helps Fund Humanitarian Projects
21/05/2024 Duração: 29minThe original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact
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Road to Retail: Leap of Faith
16/05/2024 Duração: 11minIt's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.
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Money Tips Every Entrepreneur Needs
14/05/2024 Duração: 40minTori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed. For more on Tori Dunlap and show notes click here.
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Road to Retail: Failures and the Moments that Define Us
09/05/2024 Duração: 13minIn this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.
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Tools for Collecting Market Research & Community Feedback
07/05/2024 Duração: 28minNadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.For more on August or show notes click here.
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Road to Retail, A Shopify Miniseries
02/05/2024 Duração: 01minShopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.Join host Benjamin Gottlieb each week for new episodes of Road to Retail.
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The Content Strategy You Need To Reach Millions of Engagements
30/04/2024 Duração: 35minTimm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here.
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Unlock Brand Growth With a Community Event Strategy
25/04/2024 Duração: 31minVote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy. For more on Gym+Coffee and show notes click here.
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The PR Playbook from DTC Companies' Favorite Agency
23/04/2024 Duração: 33minLauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr
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What It Takes To Build Community on Social Media in 2024
18/04/2024 Duração: 43minLiah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here.
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Inside This Furniture Brand’s Unique Approach to Sustainability
16/04/2024 Duração: 27minSabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability
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Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
11/04/2024 Duração: 25minEmmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.For more on New Lane Road and show notes click here.
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This Legacy Brand’s Next 100 Years is Inspired by Its Past
09/04/2024 Duração: 31minIt’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.https://www.shopify.com/blog/belstaff-building-after-100
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Tools To Make Running Your Business Easier
04/04/2024 Duração: 33minRaven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers. For more on Legendary Rootz and show notes click here.
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Tackling Founder Impostor Syndrome with Brightland's CEO
02/04/2024 Duração: 20minFounder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like.To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil
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How To Start a Business With No Money
28/03/2024 Duração: 35minVicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.For more into on Dapper Boi and show notes click here.
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The Design Principles That Helped This Brand Grow—And Save Lives
26/03/2024 Duração: 27minAfter a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety
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The Blueprint for a Winning YouTube Strategy
21/03/2024 Duração: 33minMimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.For more on Mimi Ikonn and show notes click here