Sinopse
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episódios
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A Group Chat Inspired a Multimillion-Dollar Brand
06/08/2024 Duração: 32min"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term.To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community
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Personal Branding Strategies Every Entrepreneur Needs
01/08/2024 Duração: 27minAlexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content.Read more about Alexa Curtis and show notes here.
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How a First-time Founder Overcame Launch Challenges
30/07/2024 Duração: 34minDavid Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.
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How to Go From Idea to Product, Smoothly
25/07/2024 Duração: 34minHaving started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae.To read more about Oceanfoam and show notes click here.
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Getting Creative with Marketing a Lifestyle — Not the Product
23/07/2024 Duração: 32minAlyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing
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How to Start Optimizing Your Company’s Revenue Growth
18/07/2024 Duração: 32minShizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here.
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How De La Calle’s Rebrand Aims to Capture New Customers
16/07/2024 Duração: 28minSerial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding
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Iteration Is The Secret Ingredient for This Beverage Company
11/07/2024 Duração: 27minFounder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration
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Marketing Strategies Proven to Drive Results
09/07/2024 Duração: 39minDiarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.
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The Best Financial Advice From Our Guests
04/07/2024 Duração: 17minIn this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.
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A Guide to Creating Scalable Business Models
02/07/2024 Duração: 44minRazvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale.
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Making Connections in Business—Even if You Don’t Start With Any
27/06/2024 Duração: 30minArt of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success.For more on Art of Tea and show notes click here.
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Strategies for Finding Product Market Fit
25/06/2024 Duração: 34minBill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others.For more on Bill Bachand and show notes click here.
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Key Networking Skills Every Entrepreneur Needs
20/06/2024 Duração: 39minEtienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.
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How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
18/06/2024 Duração: 34minDiscover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.For more on Eastside Golf and show notes click here.
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How This Popular Gardening Blog Blossomed Into an Empire
13/06/2024 Duração: 30minEpic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation.For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce
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Proven Ways to Improve Customer Retention and Boost Loyalty
11/06/2024 Duração: 32minKatherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience.For more on Francis Henri and show notes click here.
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Reach Customers, Spend Less With These Expert Tips
06/06/2024 Duração: 26minThe marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.For more on Eric, Andrius, and show notes click here.
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How to Craft Your Pitch to Attract Big Investors
04/06/2024 Duração: 34minElly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch.For more on Made by Nacho and show notes click here.
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This Founder’s Shower Idea Became a Viral Sensation
30/05/2024 Duração: 32minJolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok.To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework