B2b Writing Success Podcast

How are you marketing yourself? Steve Slaunwhite explains why your marketing doesn't have to be complicated to be successful.

The confidence you demonstrate when talking with prospects can make the difference in landing them as a client. Steve Slaunwhite has some practical tips to boost your confidence, even if you're a new copywriter.

How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing.

This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read.

Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines.

Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid.

Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend.

When talking a prospect, there's one question you must ask in order to best position yourself to help them. It can even open the door to more projects.

If you've been a copywriter for even a few weeks, you may have heard something like, “Your price is a lot higher than we expected to pay.” Here's how to handle price resistance and convert the prospect into a client.

Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result.

Although you may never meet your B2B copywriting clients face-to-face, sometimes they ask for an in-person meeting. Use these tips from Steve Slaunwhite to get the most out of your time with them.

You're talking to a prospect and then they tell you they work with an agency. Not to worry — use these tips from Steve Slaunwhite to compete with the marketing agency and land the project.

What's the best way to organize your day so you can be as productive as possible? Steve Slaunwhite takes you on a guided tour of his workday and gives you tips for making the most out of the time you have.

Some B2B copywriters specialize in certain types of copy. When does it make sense, and when is it better to have a more diverse freelance business? Steve Slaunwhite reveals which projects are good options for specialization.

Don't blend in with other copywriters. Use these tips from Steve Slaunwhite to stand out as a B2B copywriter so you're the one that prospects find and hire.

Sell sheets are the most common print-style brochure used by B2B companies today. Steve Slaunwhite explains the different types of sell sheets and his tips for writing them.

Land your best clients with account-based selling. Steve Slaunwhite explains how going beyond niche marketing and focusing on just one company can provide surprising results.

Do you know how to do something hard? Something that another copywriter might find too overwhelming? It may be your ticket to very high-paying clients according to Steve Slaunwhite.

Steve Slaunwhite reveals a micro-niche market that can open the doors to many good clients. Find out how you can access this market and start landing clients.

Steve Slaunwhite explains his technique for getting referrals without damaging the relationship with your client. With Steve's tips, you can quickly grow your B2B copywriting business.