B2b Writing Success Podcast

Steve Slaunwhite talks with Juliet Austin on writing for micro-businesses — those with less than $2 million in sales and less than 10 employees. The opportunity might surprise you.

When you can write faster, you can increase your income, reduce your hours, or both. Use these eight tips from Steve Slaunwhite to complete your writing projects in less time.

If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique.

Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience.

You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event.

Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read.

Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours.

Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one.

What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.

In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content.

In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.

Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.

You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand.

What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness.

What do you do when a client offers you a project you'd like to do but with an impossible deadline? Try one of these nine strategies to keep your client happy and save your sanity.

Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.

Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it?

B2B copywriting expert and author Dianna Huff joins Steve Slaunwhite to discuss how important confidence is when discussing pricing with a prospective client and how you can be more confident when talking with prospects.

B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients.

Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable.