B2b Writing Success Podcast

How would you like to boost your income 50% or more with just one strategy? Steve Slaunwhite explains his five-step process for increasing your income.

Steve Slaunwhite talks with author and successful freelance writer Diana Schneidman about how to build your freelance business through cold calling.

Steve Slaunwhite has tips for getting clients to give their permission to include your work for them in your portfolio. His opinion is a bit different from what some copywriters believe so you'll want to hear what he has to say.

In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.

Steve SlaunwhiteCan you work in more than one niche at a time? Or do you need to transition to the new niche? Steve talks with Casey Demchak to help you make the right decision.

Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one.

What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself.

When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter.

Publishing articles in major publications is an excellent way to position yourself as an expert and attract high-quality leads. Steve Slaunwhite gives you tips on pitching your article and getting it published.

If you're a “big name” copywriter it's much easier to land clients and get them to pay higher rates. Steve Slaunwhite explains what it means to be a “big name” and how you can become one yourself.

Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.

This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.

While many B2B companies don't advertise on the radio, there are some who do. In the first of a two-part series, Steve Slaunwhite explains how you can find companies who use radio and get the opportunity to write the script.

Website projects are profitable high-profile projects. If you shine on a website project, you're likely to get more business from the client. Follow these strategies to manage a website writing project like a pro.

Steve SlaunSetting your goal is the first step but if you don't do the second step, you're unlikely to achieve the goal. Steve Slaunwhite explains what you can do to drastically increase the chance of accomplishing your most important goals. white

A client asks for major revisions after you're done or they change direction in the middle of the project. How do you handle this awkward situation and when do you charge for the extra work?

When you're looking at a niche or target market, how do you know if it's one where you can find plenty of clients? Steve Slaunwhite shares tips on evaluating a niche so you can choose one where your business will thrive.

No matter how many articles or blogs you write, they all fall into one of four master topic categories. Steve Slaunwhite outlines the four categories and explains the goal of each one.

Selecting a target market or niche will often lead to faster success. But can local businesses be a viable niche? Steve Slaunwhite explores the potential as a local B2B specialist.

One of the characteristics of B2B that many writers like is the prevalence of short copy. But there are some exceptions. Steve Slaunwhite explains when long form copy works in B2B.