B2b Writing Success Podcast

What do you do when you need to write to more than one type of audience? Steve Slaunwhite explains how to write copy that speaks to more than one type of prospect.

If you've ever had a client fail to pay after you've completed a project, you know how frustrating it is. In this episode, Steve Slaunwhite shares a lesson he recently learned about getting paid.

In a new series, Steve Slaunwhite tackles the topic of marketing yourself when you're an introvert. In part one, find out how planning ahead can relieve the stress of attending an event.

Because we sell a service instead of a physical product, our clients depend on our promises. Steve Slaunwhite talks about the promises we should make, and one we shouldn't.

The most important conversation with a prospect is your very first one. Steve Slaunwhite recommends you have a 30-second commercial at the ready for your first conversation.

Steve Slaunwhite talks with Steve Maurer about his success using LinkedIn to find clients. Find out what strategies they recommend you implement on LinkedIn.

When you're the #1 copywriter in your niche, you'll get more referrals and be able to charge top fees. In this episode, Steve Slaunwhite shows you how to become the go-to copywriter in your niche.

One of the best ways to grow your freelance business is to get more business from your clients. In this episode, Steve Slaunwhite gives you eight tips to get more repeat business.

Unlike white papers or case studies, you're often expected to deliver images or other visuals for your client's blog. In this episode, Steve Slaunwhite goes through the four types of visuals and how to use each one.

Steve Slaunwhite

When you get a referral, it doesn't have to be the last one! But if you make one of these mistakes, it might be. Steve Slaunwhite's advice could make a huge difference in your freelance income.

In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again.

Upwork is the new name for Elance and ODesk. It serves as a matchmaking service between freelancers and clients. In this episode, Steve Slaunwhite talks with Amy O'Donnell about her success using Upwork.

It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts.

Does it ever make sense to write for free? Years ago, Steve Slaunwhite would have said absolutely not. But in four special circumstances, it may make sense to write without charging a fee.

There are several situations where you find yourself in a conflict of interest dilemma. In this episode, Steve Slaunwhite gives his advice for handling potential conflict of interest situations.

In this week's episode, Steve Slaunwhite talks about how he uses his book to help market his copywriting services and why you should consider self-publishing your own book.

Is it worth your time and effort to go to networking events to market yourself? Steve Slaunwhite discusses the pros and cons on this episode.

When you partner with other marketing professionals, you can get connected with many more potential clients. Steve Slaunwhite has six tips to help you get the most out of a marketing partnership.

At a recent event, Steve Slaunwhite noticed a dramatic difference between two antique dealers. In this episode, he relates how their business models differed and an important lesson for freelance copywriters.