B2b Writing Success Podcast

Are you overlooking a powerful marketing tool? Steve Slaunwhite talks about the value of your email signature and the role it can have in your marketing in this week's podcast.

Your deadline is looming and you're not done with your copy. How do you deal with deadline stress? Steve Slaunwhite has practical strategies to help you avoid and cope with stress.

Is it worth your time to write for businesses run by solo entrepreneurs? The answer isn't always no! Find out how to determine if a solo entrepreneur would be a good client.

The dreaded cold call … is it as bad as you think? It doesn't have to be. Try this radically simple method for making cold calls less intimidating.

Do you have advanced knowledge about a product or industry? Find out why clients love to find a copywriter who understands their industry and how to leverage your knowledge to land clients in that market.

What do you do when the client balks and your price and asks if you can do better? Steve Slaunwhite explains when you should negotiate and gives you five ways to negotiate on price.

Freelance copywriters don't typically operate as the project manager or marketing director on a project. But that doesn't mean you can't. Steve Slaunwhite explains when you may want to take the lead on a project.

In part two of Steve Slaunwhite's two-part series on scriptwriting, find out how to write all four types of B2B scriptwriting projects. Use these tips to develop better scripts for your clients.

In the first part of a two-part podcast, Steve Slaunwhite has tips to help you land B2B script-writing projects. Find out the four types of B2B scripts and why the process for landing them is a different than other projects.

At what point in your freelance career does it make sense to hire a virtual assistant? Steve Slaunwhite has some suggestions for when and how a virtual assistant can be a big help.

Steve Slaunwhite explains why being easy to do business with can be the key to building your business faster. Find out how you can snag more work by changing the way you interact with clients.

You could lose up to two-thirds of the revenue you could be earning if you make this one mistake. Steve Slaunwhite explains four easy things to do that could triple your copywriting income.

If you can position yourself as a high-value copywriter, then you're far more likely to be hired by a B2B company who is willing to pay your fees. Steve Slaunwhite has five tips for demonstrating your value to your prospects.

In today's podcast, Steve Slaunwhite gives you a step-by-step guide for using article marketing to attract clients within your niche. Plus, find out how to know which publications are your best targets.

The more productive you are, the more successful you will be as a freelance copywriter. Steve Slaunwhite shares his strategies for being consistently productive so your business flourishes and you can achieve your success goals.

Although you may think a B2B company is your client, it's not. Your real client is the owner, marketing director, or other employee. What do you do when they leave the company? Steve Slaunwhite has some advice to survive the transition.

One of the most high-profile activities you can do for your client is the case study interview so it's important to do it right. Steve Slaunwhite tells you how to nail the interview and impress your client.

Is direct mail an effective prospecting method for B2B freelance copywriters? Steve Slaunwhite discusses the advantages of using direct mail and shares his tips for prospecting with direct mail successfully.

Should you work with large companies or small ones? There are distinct differences between the two, and each have pros and cons. Steve Slaunwhite gives you the information you need to make the best decision for you.

It's easy enough to raise your rates for new clients, but how do you raise your rates with a current client without driving them off? Steve Slaunwhite explains how you can raise your rates and keep your client.