Sinopse
A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.
Episódios
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How I'm Building a Path to $100M in Annual Revenue
28/09/2021 Duração: 12minThanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You’ll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel, [02:35] How everything is built around the philosophy and mission to level up the world. [03:00] How Eric’s businesses work to further the message of leveling up the world, and empowering others to do so too. [0
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6 Secrets They Don’t Tell You About Building Wealth
24/09/2021 Duração: 13minThe wealthy aren’t wealthy because they’re good at saving. They're wealthy because they know how to make their money work for them. In today’s episode, Eric provides six great tips on how the wealthy build wealth. From reinvesting profits to using money optimally, there are many ways to grow your nest egg. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:20] Sometimes, wealthy people keep secrets, but today, we are telling you some of them. [00:37] Businesses are there to help stakeholders, so it’s important to reinvest back into the business. [02:05] Decide what kind of business you want; taking profits out slows growth. [05:26] Think about how to put your money to optimal use. [05:37] Mindset matters, so work on it! [07:14] Mentorship and masterminds are great spaces for you to grow. [07:44] Think about the tax advantages you can try to get. [08:46] Saving isn’t going to get you any
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How I Went from Minimum Wage to Millionaire - and How You Can Too
23/09/2021 Duração: 16minHow I went From Minimum Wage to Millionaire - and How You Can Too On today’s show, Eric shares his experiences with us and tells us more about how he went from minimum wage and getting fired multiple times to placing bets and finding the growth opportunities within the struggles to become a millionaire. He’s breaking it down so you too can level up, take that bet and change your life. He encourages side hustles which help you build up more experiences, changing your perspective and looking at work as a game, feeling more engaged, and having a sense of flow which will make you unstoppable. If you’re feeling stuck looking at your pay scale and wanting more, then this show is for you! TIME-STAMPED SHOW NOTES: [00:15] Eric introduces the topic by talking about the timeline of his career and shares his experiences. [01:07] Hear more details about the different jobs Eric had and how his pay scale changed. [03:20] How digital marketing made Eric level up. [05:00] What Eric learned about diversifying himself
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Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn
18/09/2021 Duração: 12minThe story of Mailchimp's recent acquisition by Intuit for $12 billion is such a fascinating example of the power of bootstrapping a business with a long-term plan. In today's episode we take a closer look at this deal and the lessons it presents for us, for whatever size of the company you are running! To introduce the topic, we go over some quick definitions and important concepts, looking at how bootstrapping plays out under different models, and what has made Mailchimp's journey unique. Far from perfect, the path that Mailchimp and their leadership have taken exemplifies the winding road that entrepreneurs, SaaS companies, and many startups have to take towards a big payout like this. So for all this inspiring and thought-provoking information on one of the biggest current stories in online business, be sure to join us on Leveling up! TIME-STAMPED SHOW NOTES: [00:07] Before we jump into today’s episode, please rate, review, and subscribe to the Leveling Up Podcast! [00:48] A quick definition of bootstr
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Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z
09/08/2021 Duração: 26minToday’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris’s presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you’ll hear Chris’s advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work o
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The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue
02/08/2021 Duração: 24minThe Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue Today’s guest is Dr. Glenn Vo. Not only is he a practicing dentist who used his dentistry and entrepreneurial skills to build a multimillion-dollar practice, but he is also the founder and CEO of Nifty Thrifty Dentists, a dental company that connects dental professionals with other dental companies through discounts and deals. In this episode, he explains how he built a 32,000 member community on Facebook and leveraged it into scalable revenue. Find out how Glenn only works two days a week, why all of his other revenue streams have much more potential than his practice, and the importance of having the right ‘why’. As the author of the book Industry Influencer, Glenn is passionate about helping people to become industry influencers in their fields and build their own empires. Tune in to find out discover the importance of creating a platform, how to go about building a community, and what mistakes to avoid. Find out how
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How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers
26/07/2021 Duração: 25minToday, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand it and become their own financial advisor. Max shares how he came up with the idea, how he originally started a website, and why he adapted it to a newsletter. In this episode, he provides some insight into the timeline of the business, how the company makes money, and how, in a short space of time, this email community has grown to over one million subscribers. Tuning in, you’ll hear his thoughts on paid ads, how he goes about finding the best writing talent, and why he hires analysts, not journalists. Find out Max’s thoughts on the creator economy and where he sees it going, as well as the trends he’s excited about in this space. To hear some tips on helpful books and resources Max uses to level up his own skills, and insight into where he sees opportunities in the creator economy and the world of business in general, tune in today! TIME-STAMPED SHOW NOTE
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How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire
19/07/2021 Duração: 35minToday’s guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy and co-host of Girlfriends & Business. She is also in the process of building a new empire as the founder and CEO of LitePink which is the best tasting low-calorie, low-sugar premium rosé wine seltzer, created to help you drink and connect better. Lori sheds some light on how growing up in a conservative religious community influenced her career path and helped her to realize that “Your environment is stronger than your willpower.” She explains how her career in the fitness industry, and then personal development, led her to her current venture. Discover how LitePink works and makes money, why they’re selling direct to the consumer, and how Lori has uniquely found investors that have something to offer beyond just money. Lori explains the company’s marketing strategy, the value of surveys, and why they are contracting out instead of hiring in. Hear about her cont
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He Went From E-commerce & Course Creator to 8 Figure Software Entrepreneur + Millions of Followers
12/07/2021 Duração: 25minToday’s guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses. He made his first YouTube video just over four years ago and has now been viewed more than a billion times across different social media platforms, where he shares his expertise on e-commerce and gaining financial freedom. Tuning in today, you’ll hear how he first achieved success in e-commerce, transitioned into e-commerce software, and how he started all three of his software companies from the ground up. He explains how he was able to shift his mindset by surrounding himself with good people and filling his head with great books, of which he provides a number of examples. In this episode, find out why Kevin pays his CEOs so much, how he developed his social media content strategy, and how he built up his email list. As someone who has perfected the art of leveling up, Kevin is full of profound advice, so tune in today! TIME-STAMPED SHOW NOTES: [00:43] Kev
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What to look for in an M&A Deal
07/07/2021 Duração: 07minToday we are going to talk about what to look for in an M&A deal! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fanduel for Esports - How Esports One Is Growing Rapidly at 20-40% MoM In A Hot Industry
05/07/2021 Duração: 28minToday’s guest is Matt Gunnin, the CEO and Co-Founder of Esports One which is the first real-time fantasy platform that makes watching esports competitive. He explains how he came up with the ingenious idea to gamify watching esports, how Esports One works, and how it’s different from traditional fantasy platforms. Tuning in, you’ll hear how it makes money, why retention is high, and why the concept seems to be working so well. Find out how Matt is growing the business, the role SEO plays in this, and how Matt is using Clubhouse to open up new ways of innovation and help level up the industry. Matt also shares his views on NFTs, and how he sees them being incorporated into the arena of esports. For all this as well as a sneak peek into the future of the platform and its upcoming games, tune in today! TIME-STAMPED SHOW NOTES: [00:36] Some background into the games Matt has played and is still playing. [01:12] What Esports One does, how it’s different from traditional fantasy platforms, and how it makes mone
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Questions You Should Be Asking The Other Team
02/07/2021 Duração: 08minToday we are going to talk about the questions you should be asking the other team! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Simple 5-Step Mergers & Acquisitions Checklist
30/06/2021 Duração: 07minToday we are going to talk about Simple 5-Step Mergers & Acquisitions Checklist! Learn more about your ad choices. Visit megaphone.fm/adchoices
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How Creator-Investor Garry Tan Leveled Up His Fund From $7M AUM to $770M AUM
28/06/2021 Duração: 37minToday’s guest is Garry Tan from Initialized, a company that focuses on investing in high potential software startups at the seed stage and earlier. From starting with $7 million in assets under management, his company has grown to the point where it currently has over $770 million, and they're starting to create over $100 billion in market value. He's invested in companies such as Coinbase, Opendoor, Flexport, Rippling, Patreon, Ro, and more. Even though Garry has established a name for himself as one of the world’s best venture capitalists, today on Leveling Up, he explains why he still thinks of himself as an engineer and designer first. As an investor and partner at Y Combinator, he discusses the influence of Paul Graham on his career and how he learned to be a founder. Tuning in, you’ll find out what questions Garry asks before he invests, how people who want to grow venture capital funds find him, and why angel investors should have a portfolio of at least 20 to 30 companies. Hear about how he chooses wh
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How to Fail During an M&A Integration
25/06/2021 Duração: 08minToday we are going to talk about 'How to Fail During an M&A Integration?' Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Source M&A Deals
23/06/2021 Duração: 06minToday we are going to talk about How to Source M&A Deals? Learn more about your ad choices. Visit megaphone.fm/adchoices
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AdSkills' Justin Brooke Talks About Book Funnel Secrets While Eric Talks About The Path To Leveling Up
21/06/2021 Duração: 25minToday’s episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a wealth of experience in the advertising industry, having run an agency for years. In addition to founding AdSkills, he is also known for generating millions of clicks in a day, and his crowning achievement of sourcing 17,000 leads in one day. Tuning in today, you’ll hear about AdSkills, how it is different from other marketing training companies, and how Justin uses book funnels to successfully acquire customers. Justin also provides some practical tips for anyone out there who wants to write a book and use the book funnel method. Eric talks about the concept of seeing life as a video game and discusses what he’s learned through the process of writing and publishing his book Leveling Up. Tune in to hear how he managed to generate $65,000 in book sales in a few hours and also provides a valuable growth hack tip for using Non-Fungible Tokens to grow your email list. T
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M&A Transaction Structures: Asset Sale vs Stock Sale
18/06/2021 Duração: 05minToday we are going to talk about M&A Transaction Structures: Asset Sale vs Stock Sale! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Top 16 Questions To Ask During M&A Due Diligence
16/06/2021 Duração: 07minToday, Eric gives a rundown of the core questions you should be asking during the due diligence of mergers and acquisitions and the implications of each question. Tuning in, you’ll find out how to ascertain what discounts you can negotiate, what assets you could potentially exclude from the sale, what hidden risks you may be taking on, and if the company’s profitability and future potential are worth the price. This episode will help you decide whether or not you want to acquire a business and negotiate a better price. TIME-STAMPED SHOW NOTES: [00:33] The first question you should ask during mergers and acquisitions: Why are you interested in exploring the sale? [00:45] Question two: What are your plans with the money? [01:11] Question three: Who are the A-players on the team? [01:30] Question four: What does your marketing and sales engine look like? [02:02] Question five: What other assets do you have? [02:27] Question six: Who would be staying long term with the company? [02:39] Question seven: W
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How Toucan Co-Founder and CTO Shaun Merritt Hacked the Art of Language-Learning
14/06/2021 Duração: 15minToday’s guest is Shawn Merritt the co-founder and CTO of Toucan, a Chrome extension that allows you to learn a new language while you browse the internet. Shaun, together with his other co-founders, found a way to level up the existing habits that people already have by creating a chrome extension that allows users the opportunity to passively learn a language without taking any time out of their day. Tune in to find out how Toucan works, and how it is different from other language-learning platforms. Shaun gives us some insight into how the company was established and how it has grown and achieved a vast amount of success in just two years. Hear about their journey thus far, how they are monetizing this product, marketing it, and how they use advertising as a deeper form of learning through their ingenious “Own The Word” concept. TIME-STAMPED SHOW NOTES: [00:41] Shaun explains how he and his co-founders came up with the idea for Toucan. [01:29] How Toucan works to teach people new languages passively wit